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- Tasks: Lead a dynamic team to enhance digital marketing strategies and website performance.
- Company: Stable and successful company with a collaborative office environment.
- Benefits: Competitive salary up to £50k, career growth, and a supportive team.
- Why this job: Join a leadership team and make a real impact on digital marketing success.
- Qualifications: Experience in digital marketing and team management is essential.
- Other info: Office-based role with opportunities for creativity and innovation.
The predicted salary is between 42000 - 58000 £ per year.
This successful and stable company is now seeking a professional and organised Website Manager to join/lead their existing In-House Team. Based at the company’s Head Office, you will be responsible for managing a team of 6-8 people, so prior experience in supervising/managing a team is essential. Although this position is a Website/Digital Manager, you will also be involved in assisting with increasing branch sales. Reporting to the Directors, you will be an important member of the leadership team.
Responsibilities:
- Create and implement agreed marketing strategies across all marketing channels including keyword research and competitor analysis, to ensure business goals are achieved.
- Research the market to discover new trends and technologies to improve digital performance.
- Plan, develop, implement, monitor and optimise all Paid Marketing Campaigns, including Google Ads, Meta, Pinterest, YouTube etc.
- Track campaign success and report on findings, identifying/suggesting improvements to increase CTR.
- Ensure SEO best practices are followed.
- Analyse website performance and customer behaviour to identify opportunities for CRO (conversion rate optimisation).
- Conduct A/B testing and analyse user journeys to improve site usability and increase conversions.
- Oversee in-house creative content and design in the production of adverts (digital, direct mail and press) and other marketing materials.
- Work with the company’s Development agency to schedule and plan website development and maintenance.
- Oversee website uploads and landing pages development.
- Manage the team to improve quality and traffic acquisition.
- Manage the customer database and communication using various channels, including email, post, SMS.
- Assist in increasing branch foot traffic.
Requirements:
- Experience in a similar role - preferably B2C.
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
- Prior hands-on experience at running digital marketing campaigns, including audience selection, administration of creative assets, budget allocation and the management of bidding strategies.
- Confidence in traffic analysis, reporting tools and optimisation.
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
- Knowledge of various CMS systems including Magento and integrations.
- High proficiency in relevant reporting tools including Google Analytics.
- An understanding of HTML, CSS etc.
- An understanding of UX, web design, customer flow and web analysis.
- A hands-on approach and attitude to get things done.
- Good written and verbal communication skills.
- Proficiency in all relevant digital reporting tools.
The company is presently in the process of migrating their Magento site to a WordPress/WooCommerce platform, so knowledge of this would be ideal.
Please be aware overall responsibilities and official job title are subject to change depending on the skills/experience of the successful candidate. This will be Office Based Monday to Friday.
To apply for this opportunity, you must be living in the United Kingdom with full leave to remain as sponsorship is not available now or in the future.
Digital/Website Manager - Office Based in Birmingham employer: The Selection Partnership Ltd
Contact Detail:
The Selection Partnership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital/Website Manager - Office Based in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute to their success.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Digital/Website Manager - Office Based in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital/Website Manager role. Highlight your experience in managing teams and running digital marketing campaigns, as these are key for us. Use specific examples that showcase your skills in SEO, PPC, and analytics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about digital marketing and how your previous experiences align with our needs. Be sure to mention any relevant projects or successes that demonstrate your ability to lead a team and drive results.
Showcase Your Technical Skills: We love candidates who are tech-savvy! Make sure to include your knowledge of CMS systems like Magento and WordPress, as well as your proficiency in tools like Google Analytics. This will help us see how you can hit the ground running in our office.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at The Selection Partnership Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and social media strategies. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led a team in the past. Highlight your approach to motivating team members and how you handle challenges within a group setting.
✨Be Data-Driven
Familiarise yourself with key metrics and reporting tools like Google Analytics. During the interview, be ready to discuss how you've used data to inform decisions and optimise campaigns, as this is crucial for the role.
✨Understand the Company’s Current Digital Landscape
Research the company’s existing website and digital presence. Be prepared to offer insights or suggestions on how they could improve their online performance, especially considering their migration from Magento to WordPress/WooCommerce.
