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- Tasks: Lead the development and delivery of impactful communications strategies for a high-profile organisation.
- Company: Scottish National Investment Bank, committed to sustainable and inclusive growth.
- Benefits: Competitive salary, 30 days annual leave, hybrid working, and a generous pension scheme.
- Other info: Supportive culture that values expertise and offers continuous learning opportunities.
- Why this job: Shape the Bank's voice and make a real difference in Scotland's investment landscape.
- Qualifications: Proven experience in senior communications roles with strong strategic skills.
The predicted salary is between 85000 - 100000 £ per year.
The Scottish National Investment Bank is seeking an experienced and strategic Director of Communications to lead the development and delivery of the Bank’s communications strategy. This is a high-impact leadership role within our Partnerships & Engagement function, responsible for shaping how we communicate our purpose, missions and investment activity to a wide range of stakeholders - from government and industry partners to investees and the wider public.
You will play a pivotal role in building awareness, understanding and reputation, ensuring the Bank’s voice is clear, consistent and compelling across all channels. As Director of Communications, you will design and deliver an integrated communications strategy that brings the Bank’s story to life and supports the delivery of our missions to drive sustainable and inclusive growth across Scotland.
Operating in a complex and high-profile environment, you will lead external and internal communications, manage media engagement, oversee events strategy, and ensure alignment with marketing activity. You will work closely with senior stakeholders, including the Executive and Board, and lead a small team to deliver high-quality, impactful communications.
- Communications Strategy & Delivery: Lead the development and execution of a comprehensive communications strategy to build awareness and understanding across key audiences.
- Content & Storytelling: Develop compelling content across multiple channels, including editorial, digital, video and insight pieces.
- Events & Engagement: Design and deliver an external events strategy, including a flagship annual conference and a programme of stakeholder events.
- Media & PR Management: Lead proactive and reactive media engagement, including investment announcements and strategic communications activity.
- Messaging & Brand Alignment: Develop and maintain core messaging, ensuring consistency with tone of voice and brand guidelines across the Bank.
- Internal Communications: Create and deliver an engaging internal communications plan to support alignment and engagement across teams.
- Digital & Channels Oversight: Oversee the Bank’s website and social channels to maximise reach and impact.
- Agency Management: Manage external PR and digital agencies to deliver high-quality outputs.
- Leadership & Collaboration: Lead and develop a team of 3, while collaborating across the organisation to identify and deliver communications opportunities.
You will be a senior communications professional with a demonstrable track record of delivering impactful strategies in complex organisations. Significant experience in a senior communications role is required, along with a proven ability to develop and execute communication strategies that deliver measurable outcomes. Experience working across a full range of channels, including media, digital and internal communications is essential, as well as a sound understanding of how marketing and communications combine to enhance reach and reputation. Excellent written and verbal communication skills are necessary, and experience in financial services or the public sector would be advantageous, but not essential.
At the Scottish National Investment Bank, we offer a supportive culture that values your expertise and autonomy, encourages continuous learning, and provides opportunities for meaningful work. The salary range is £85-100k, depending on experience, with additional benefits including 30 days annual leave plus public holidays, a 12% non-contributory pension, volunteer days, and more. We operate a hybrid working model and are open to discussing flexible working patterns.
If you are eligible under the Disability Confident Scheme or need any adjustments to support your application, please reach out to us.
Director of Internal Communications - Communications in Edinburgh employer: The Scottish National Investment Bank
Contact Detail:
The Scottish National Investment Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Internal Communications - Communications in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent news. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share compelling examples of your past work that align with the job description. Highlight how your experience can contribute to their communications strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Director of Internal Communications - Communications in Edinburgh
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Director of Communications role. Highlight your strategic thinking and past successes in similar positions to show us you’re the right fit!
Showcase Your Storytelling Skills: Since this role is all about compelling communication, don’t shy away from sharing examples of how you've crafted engaging content in the past. We want to see your ability to bring a narrative to life across different channels.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the heart of your qualifications.
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at The Scottish National Investment Bank
✨Know Your Audience
Before the interview, research the Scottish National Investment Bank and its mission. Understand their key stakeholders and how they communicate with them. This will help you tailor your responses to show that you can effectively engage with a diverse audience.
✨Showcase Your Strategy Skills
Prepare to discuss specific examples of communication strategies you've developed in the past. Highlight measurable outcomes and how your strategies have positively impacted previous organisations. This will demonstrate your ability to lead and deliver high-quality communications.
✨Be Ready for Scenario Questions
Expect questions about how you would handle various communication challenges, such as media crises or internal engagement issues. Think through potential scenarios and prepare your approach, showcasing your problem-solving skills and strategic thinking.
✨Engage with Your Interviewers
During the interview, don’t just answer questions—engage in a dialogue. Ask insightful questions about the Bank’s current communications strategy and how you can contribute. This shows your genuine interest and helps build rapport with the interview panel.