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- Tasks: Engage partners to create demand for TSOL products through innovative campaigns and events.
- Company: Join The School of Life, a leader in emotional and mental wellbeing content.
- Benefits: Enjoy a hybrid working model, learning budget, gym access, and generous holiday allowance.
- Why this job: Be part of a mission-driven team focused on personal growth and creative marketing strategies.
- Qualifications: 5+ years in marketing, strong copywriting skills, and experience with third-party partnerships required.
- Other info: Opportunity to work in a dynamic environment with a focus on continuous improvement.
The predicted salary is between 40000 - 66000 £ per year.
Reporting to the Head of Customer Marketing, the Partnerships Marketing Manager will be responsible for engaging with third-party partners and retailers to create demand and drive awareness of all TSOL direct to customer products and services – Books and Products, Therapy and Subscription. The successful candidate will plan and execute innovative, commercially focused, multi channel campaigns and events that engage retailers, distributors and customers with our physical and digital content, and services.
- Identify and engage brand-aligned partners to work alongside to create demand and awareness of TSOL content and services
- Plan and deliver in-person and online events to engage the end customer with the TSOL brand, content and services
- Work alongside global book distributors to create and distribute marketing materials to support retailers consumer facing activities (including POS materials, window displays, promotions)
- Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs
- Brief visual assets and email campaigns to support partnership engagement activities to relevant teams
- Proactively pursuing new marketing opportunities, new ways of reaching audiences and spotting commercial opportunities to increase sales through commercial partnerships and events
- Engage and direct external PR agencies for high-profile campaigns, as well as directly pitching for press coverage for TSOL content and services
- Work alongside Growth Manager and TSOL At Work team to maximise revenue opportunities from subscribers and corporate clients
Measurable Objectives
Content: Sales/acquisition, media reviews, customer reviews/feedback Engagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stocked
Experience
A minimum of 5 years marketing or publicity experience, in publishing or content businesses / Experience of working with and managing third-parties to reach new audiences / Experience marketing physical and digital products and services / A good level of copywriting ability to be able to confidently deliver a written message / Understanding of content performance metrics and ability to use analytics tools to make data-driven decisions / Strong project and stakeholder management skills/ Events experience beneficial
Qualities
A passion for emotional and mental wellbeing / Highly organised with the ability to handle multiple projects with changing priorities and deadlines / An excellent communicator, with strong presentation and interpersonal skills / Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Creative thinker, able to identify new opportunities and audiencesComfortable executing against a plan, and working with key stakeholders / Outgoing and driven work ethic with ability to work both independently or as part of a team
Superpower
Detail-oriented with an enthusiasm for problem-solving and continuous improvement
£50-55k dependent on experience
To Apply
Deadline for applications 5pm, Tuesday 20th August.Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.
What you’ll get from us…
- To work with a diverse team of brilliant minds!
- A culture focused on growth & personal development
- £500 per year learning budget
- Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
- Use of office gym, classes & sauna
- 25 days holiday + bank holidays
- Up to 5 days per year unpaid holiday
- 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
- Copies of all our newly released books
- Participation in The School of Life personal development sessions
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Partnerships Marketing Manager employer: The School of Life
Contact Detail:
The School of Life Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Marketing Manager
✨Tip Number 1
Network with professionals in the publishing and content industries. Attend relevant events, webinars, or workshops where you can meet potential partners and stakeholders. Building these connections can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with The School of Life's brand and its offerings. Understanding their mission and values will help you align your approach when discussing potential partnerships and campaigns during interviews.
✨Tip Number 3
Stay updated on the latest trends in marketing, especially in the context of partnerships and collaborations. Being knowledgeable about innovative strategies can set you apart as a candidate who is proactive and forward-thinking.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your experience with data-driven decision-making and how you've optimised campaigns to achieve KPIs, as this will resonate well with the role's requirements.
We think you need these skills to ace Partnerships Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Partnerships Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for emotional and mental wellbeing, and explain why you want to work for The School of Life. Mention specific aspects of the brand that resonate with you and how you can contribute to their mission.
Highlight Relevant Experience: When detailing your CV, focus on your marketing or publicity experience, especially in publishing or content businesses. Include examples of successful campaigns you've managed and how you've engaged third-party partners.
Showcase Your Skills: Make sure to emphasise your project management skills, copywriting ability, and familiarity with analytics tools. Provide concrete examples of how you've used these skills to drive results in previous roles.
How to prepare for a job interview at The School of Life
✨Know the Brand Inside Out
Before your interview, make sure you have a solid understanding of The School of Life's mission, values, and products. Familiarise yourself with their content and services, as well as recent campaigns they've run. This will help you demonstrate your genuine interest in the brand and how you can contribute to its growth.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of multi-channel campaigns you've planned and executed in the past. Highlight your role in engaging third-party partners and how you measured success through data-driven decisions. This will showcase your relevant experience and ability to drive awareness and demand.
✨Demonstrate Your Communication Skills
As an excellent communicator, you'll need to convey your ideas clearly and confidently. Practice articulating your thoughts on how you would engage retailers and customers. Consider preparing a brief pitch for a potential campaign to illustrate your creativity and presentation skills during the interview.
✨Prepare Questions for the Interviewers
Interviews are a two-way street, so come prepared with insightful questions about the role, team dynamics, and future projects. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values and work style.
