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- Tasks: Drive subscriber activation and retention through data-driven strategies and personalised experiences.
- Company: Join The School of Life, a brand dedicated to emotional and mental wellbeing.
- Benefits: Enjoy hybrid working, a £500 learning budget, gym access, and 25 days holiday.
- Why this job: Be part of a mission-driven team focused on growth, creativity, and personal development.
- Qualifications: 5+ years in a growth role, strong analytical skills, and experience with CRM tools.
- Other info: Collaborate with diverse minds and contribute to meaningful customer experiences.
The predicted salary is between 48000 - 72000 £ per year.
- Engagement and Retention Manager – Subscriptions
Engagement and Retention Manager – Subscriptions
Reporting to the Digital Director, the Engagement and Retention Manager – Subscriptions, sits at the intersection of product and marketing, and is primarily responsible for driving subscriber activation and retention, creating personalised customer experiences that drive loyalty and long-term engagement. You are highly numerate, analytical and data-driven, and y ou will use your deep product, customer, and commercial knowledge to drive growth across our activation and retention funnels, and ensure our subscribers get maximum value from their subscription. You will take a data driven approach to develop a deep understanding of customer behaviour and needs, designing and executing growth initiatives via continuous experimentation and testing.
- Drive users, revenue and business growth through ideation and implementation of activation and retention strategies for The School of Life Subscription
- Create a frictionless user experience for all stages of the user engagement lifecycle
- Drive growth and increase customer LTV via value proposition and price testing, landing page optimisations and push notifications across the awareness and activation stages of the funnel.
- Own and manage retention initiatives using push, in app and email automations for all paying subscribers. Treat activation and retention CRM as a core part of the subscription itself, with the mindset that a user’s behaviour on day 1 on their subscription is the biggest predictor for future retention and/or churn.
- Design and implement automations and customer interactions that are triggered in response to specific subscription usage patterns and behaviours
- Analyse various data sets to drive insights, alongside A/B testing and experimentation to continually improve user experience and product offering
- Be proactive in optimising our data and reporting infrastructure, working closely with the Product team to scope and implement any required changes to datalayers, custom fields and events
- Manage churn via implementation and optimisation of effective and compelling winback campaigns
- Collaborate with UX & Product team members to ideate and develop user experience improvements
- Champion the voice of the subscriber internally, including using behavioural analytics to advise on product development
- Work closely with the Direct to Customer Marketing team to find cross-funnel and cross-channel opportunities to reach and convert new audiences into subscribers, keeping them informed of evolutions to value proposition, pricing as well as promotional ideas
Measurable Objectives:
- Daily, weekly, monthly active users
- LTV / Monthly Recurring Revenue
- Winback campaign performance
Tools
Value Proposition / Price / Landing Pages / Paywall / Push notifications / In-app messaging / Product features
Experience
At least 5 years proven experience in a growth or related role /Track record identifying and implementing initiatives that have made a significant contribution to product-led growth performance / Extensive experience using Google Analytics / Experience of Iterable or other similar CRM automation tool desirable / Experience creating Looker reports desirable
Qualities
A passion for emotional and mental wellbeing / Highly organised with the ability to handle multiple projects with changing priorities and deadlines / An excellent communicator, with strong presentation and interpersonal skills / Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Detail-oriented with an enthusiasm for problem-solving and continuous improvement /Creative thinker, able to identify new opportunities and audiencesComfortable executing against a plan, and working with key stakeholders/ Outgoing and driven work ethic with ability to work both independently or as part of a team / Strong project and stakeholder management skills
Superpower
Highly numerate and data-driven, ability to analysis complex data into simplified recommendations
£60-65k dependent on experience
To Apply
Deadline for applications 5pm, Tuesday 20th August.Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.
What you’ll get from us…
- To work with a diverse team of brilliant minds!
- A culture focused on growth & personal development
- £500 per year learning budget
- Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
- Use of office gym, classes & sauna
- 25 days holiday + bank holidays
- Up to 5 days per year unpaid holiday
- 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
- Copies of all our newly released books
- Participation in The School of Life personal development sessions
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Growth Manager employer: The School of Life
Contact Detail:
The School of Life Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription models and customer engagement strategies. Understanding what drives subscriber loyalty and retention will help you stand out as a candidate who is not only knowledgeable but also passionate about the role.
✨Tip Number 2
Network with professionals in the growth and marketing sectors, especially those who have experience in subscription services. Engaging in conversations about their challenges and successes can provide you with valuable insights that you can reference during your discussions with us.
✨Tip Number 3
Showcase your analytical skills by preparing to discuss specific data-driven projects you've worked on. Be ready to explain how you used data to inform decisions and drive growth, as this aligns perfectly with our focus on a data-driven approach.
✨Tip Number 4
Demonstrate your understanding of user experience by thinking critically about how you would improve our current engagement strategies. Prepare some ideas or case studies that illustrate your creative thinking and problem-solving abilities, which are key qualities we value.
We think you need these skills to ace Growth Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter specifically for the Growth Manager position. Highlight your experience in driving subscriber activation and retention, and explain how your analytical skills can contribute to The School of Life's goals.
Showcase Relevant Experience: In your CV, emphasise your past roles that align with growth management. Include specific examples of initiatives you've implemented that led to significant product-led growth, particularly in subscription models.
Demonstrate Data-Driven Approach: Since the role requires a highly numerate and data-driven mindset, include any relevant experience with tools like Google Analytics or CRM automation tools. Mention specific metrics you’ve improved through your initiatives.
Express Passion for the Brand: In both your cover letter and CV, convey your enthusiasm for emotional and mental wellbeing, and articulate why you want to work for The School of Life. Share your perception of the brand and how it aligns with your values.
How to prepare for a job interview at The School of Life
✨Showcase Your Analytical Skills
As a Growth Manager, being highly numerate and data-driven is crucial. Prepare to discuss specific examples of how you've used data analysis to drive growth initiatives in previous roles. Highlight any experience with tools like Google Analytics or CRM automation tools.
✨Demonstrate Your Understanding of Customer Behaviour
The role requires a deep understanding of customer behaviour and needs. Be ready to share insights from past experiences where you designed personalised customer experiences that enhanced engagement and retention.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Think of scenarios where you've had to implement activation and retention strategies, and be prepared to explain your thought process and the outcomes.
✨Communicate Your Passion for Wellbeing
Since the company values emotional and mental wellbeing, express your passion for this area during the interview. Share how this aligns with your personal values and how it can influence your approach to driving subscriber engagement.
