Marketing Analyst – HubSpot SME
Marketing Analyst – HubSpot SME

Marketing Analyst – HubSpot SME

Orpington Full-Time 28800 - 43400 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage and optimise HubSpot to drive marketing and sales growth.
  • Company: Join a member-owned financial service provider dedicated to supporting public sector staff.
  • Benefits: Enjoy hybrid work, competitive pay, and a supportive team culture.
  • Why this job: Make a real impact while developing your skills in a collaborative environment.
  • Qualifications: Expertise in HubSpot and advanced data analysis skills required.
  • Other info: We value diversity and encourage applicants from all backgrounds.

The predicted salary is between 28800 - 43400 £ per year.

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The Scale Up Collective provided pay range

This range is provided by The Scale Up Collective. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Founder | Talent Acquisition Director | Executive Search

Mutual Society – Member-Owned Financial Service Provider – Specialist Public Sector Support

Marketing Analyst – HubSpot SME

Location: Orpington (Hybrid, 3 days a week)

The Company

A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. Its members own the society, and their needs guide everything it does.

At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.

The Role:

The company is seeking a Marketing Analyst – HubSpot SME with extensive expertise in the HubSpot ecosystem, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.

This role requires advanced capabilities in these tools to proactively drive commercial growth through data analysis, automation, and optimised workflows. As the HubSpot Subject Matter Expert (SME), you will manage and optimise HubSpot CRM, leveraging its full suite of tools to boost customer acquisition, engagement, and retention across marketing, sales, and service teams.

You will take a hands-on approach to managing HubSpot, ensuring that all aspects of the platform are effectively utilised to deliver actionable insights, optimise customer journeys, and maximise commercial growth. Your ability to quickly analyse data and recommend next steps will be key to ensuring success in this role.

Key Responsibilities:

  • HubSpot Platform Management: Own and manage all aspects of the HubSpot platform (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub) to ensure integration and usage aligns with the company’s growth objectives.
  • Campaign Management: Design, execute, and optimise both marketing and sales campaigns through HubSpot, ensuring effective lead generation, conversion, and long-term customer retention.
  • Data Analysis & Reporting: Use HubSpot’s reporting tools and advanced Excel skills to analyse data, track KPIs, and measure the performance of campaigns, providing actionable insights to drive future strategies.
  • Process Optimisation & Automation: Continuously assess and optimise workflows, automation processes, and integrations within HubSpot to improve efficiency, scalability, and customer experience.
  • Proactive Recommendations: Leverage data to make proactive recommendations for campaign adjustments, optimisations, and new initiatives, ensuring that marketing and sales efforts are data-driven and aligned with business objectives.
  • Cross-functional Collaboration: Collaborate with sales, marketing, and service teams to ensure HubSpot is fully integrated across all departments, driving synergy and maximising HubSpot’s potential.

Skills and Experience:

  • Expert HubSpot Knowledge: Advanced knowledge and experience with Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.
  • Advanced Data Analysis: Strong proficiency in data analysis, with advanced Excel skills and the ability to quickly interpret complex data sets to generate actionable insights and recommendations.
  • Campaign Strategy & Execution: Demonstrated ability to design and manage marketing and sales campaigns using HubSpot, focusing on driving commercial growth and improving customer journeys.
  • Reporting and Performance Tracking: Expertise in using HubSpot’s reporting tools and Excel to track KPIs, analyse campaign performance, and generate insights to refine strategies.
  • CRM and Process Automation: Experience implementing HubSpot workflows, lead nurturing strategies, and automation to improve efficiency, customer experience, and scale operations.
  • Cross-functional Teamwork: Proven ability to work effectively with sales, marketing, and customer service teams to ensure the HubSpot platform is optimally used to align goals and drive results.

Behaviours, Motivations & Values

  • Analytical Thinker with Insightful Problem-Solving: You have the ability to take complex data and transform it into clear, actionable insights that drive strategic decision-making and contribute to continuous business growth.
  • Proactivity and Autonomy: You demonstrate the ability to work independently, take initiative, and manage multiple marketing projects with minimal oversight.
  • Results-Driven and Growth-Oriented: You are consistently focused on driving measurable results, showcasing clear impact in previous roles, and continuously optimising strategies.
  • Collaboration and Teamwork: You have a strong ability to collaborate across functions and engage stakeholders effectively to align marketing initiatives with business goals.
  • Attention to Detail and Organisation: Highly organised, with excellent attention to detail, ensuring marketing campaigns and processes run smoothly and efficiently.

We are an equal opportunity employer.

We value inclusivity and diversity, truly believing it creates a better working world.

We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

If you require any accessibility support, please email or call us to let us know how we can assist you.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

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Marketing Analyst – HubSpot SME employer: The Scale Up Collective

As a member-owned mutual society based in Orpington, we pride ourselves on fostering a collaborative and inclusive work culture that prioritises the well-being of our employees and the communities we serve. With a strong focus on professional development and growth opportunities, we empower our team members to make a meaningful impact while enjoying the flexibility of a hybrid working model. Join us to be part of a dedicated team that values your contributions and supports your career journey in a rewarding environment.
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Contact Detail:

The Scale Up Collective Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Analyst – HubSpot SME

Tip Number 1

Familiarise yourself with the HubSpot ecosystem, especially the specific tools mentioned in the job description. Consider taking online courses or certifications related to HubSpot to demonstrate your expertise and commitment to mastering the platform.

Tip Number 2

Network with current or former employees of the company or similar organisations. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.

Tip Number 3

Prepare to discuss specific examples of how you've used data analysis to drive marketing strategies in previous roles. Being able to articulate your thought process and results will showcase your analytical skills and align with the company's focus on data-driven decision-making.

Tip Number 4

Demonstrate your proactive nature by coming up with a few ideas for potential marketing campaigns or process optimisations that could benefit the company. Presenting these during your interview can set you apart as a candidate who is already thinking about how to contribute to their success.

We think you need these skills to ace Marketing Analyst – HubSpot SME

Expert HubSpot Knowledge
Advanced Data Analysis
Campaign Strategy & Execution
Reporting and Performance Tracking
CRM and Process Automation
Cross-functional Teamwork
Analytical Thinking
Proactivity and Autonomy
Results-Driven Mindset
Collaboration Skills
Attention to Detail
Organisational Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your expertise in HubSpot and data analysis. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company’s mission. Mention how your experience aligns with their needs, particularly in managing HubSpot and driving commercial growth.

Showcase Relevant Skills: Emphasise your advanced Excel skills and your ability to analyse complex data sets. Provide examples of how you've used these skills to generate actionable insights in previous roles.

Highlight Collaborative Experience: Since the role requires cross-functional collaboration, include examples of how you've successfully worked with sales, marketing, and service teams to achieve common goals.

How to prepare for a job interview at The Scale Up Collective

Showcase Your HubSpot Expertise

Make sure to highlight your extensive knowledge of the HubSpot ecosystem during the interview. Be prepared to discuss specific tools you've used, such as Sales Hub and Marketing Hub, and how you've leveraged them to drive commercial growth.

Demonstrate Data Analysis Skills

Since this role requires advanced data analysis, come ready to share examples of how you've interpreted complex data sets in the past. Discuss any specific KPIs you've tracked and how your insights led to actionable recommendations.

Prepare for Campaign Management Questions

Expect questions about your experience designing and executing marketing campaigns. Be ready to explain your approach to lead generation and customer retention, and provide examples of successful campaigns you've managed using HubSpot.

Emphasise Cross-Functional Collaboration

This role involves working closely with various teams. Share experiences where you've collaborated with sales, marketing, or service teams to optimise HubSpot's use. Highlight how you ensured alignment across departments to achieve common goals.

Marketing Analyst – HubSpot SME
The Scale Up Collective

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