At a Glance
- Tasks: Lead marketing for a rapidly growing salad brand and drive international expansion.
- Company: The Salad Project, a top UK food brand with global ambitions.
- Benefits: Competitive salary, equity options, and the chance to shape a brand's future.
- Other info: Opportunity to build a high-performing team and lead innovative campaigns.
- Why this job: Join a dynamic team and make a real impact in the food industry.
- Qualifications: Proven marketing leadership experience and a challenger mindset.
The predicted salary is between 63000 - 77000 £ per year.
The Salad Project is building the best salad bar in the world. In five years we have grown to 15 stores across London, serving over 12,000 salads a day, raising £10M from a world-class group of investors, and winning UberEats Restaurant of the Year. We have been named one of the FEBE Top Growing Companies in the UK and built a customer following that borders on fanatical.
We are not building a nice London salad chain. Salad bars are not a new idea; they have existed for decades in canteens, supermarkets and food courts, and almost nobody has ever tried to make one truly great. That is exactly the opportunity. We are not inventing a category; we are taking one that has been overlooked for forty years and building the best version of it the world has seen.
We open in Paris in September 2026, our first move into Europe, with aggressive plans to expand across the continent and beyond. This is a rare opportunity to lead the marketing of a brand with genuine global ambition at the exact moment it starts to scale internationally.
We are looking for a Marketing Director to own the full marketing function, lead a growing team across multiple markets, and drive both brand and commercial growth. You will sit at the leadership table, set the strategy, and be equally comfortable shaping bold brand moves and holding the team accountable to hard numbers.
This role comes with real autonomy. The founders have led marketing to this point, and we are looking for someone to take full ownership of it from us. You will have the mandate, the budget and the freedom to make the calls, and we will back you to drive genuine impact rather than ask you to seek permission for it.
What You Will Own
- Brand partnerships: Set the ambition and direction for partnerships that elevate The Salad Project into a cultural leader in Europe.
- Brand-owned campaigns: Own the ambition and the creative bar for our own campaigns, ensuring they punch above our size.
- Brand and content: Set the brand vision, positioning and tone, and hold the team accountable for delivering it consistently.
- Growth and performance: Own the commercial targets across the full acquisition and retention funnel.
- New site launches: Own the go-to-market strategy for every new opening and carry accountability for footfall from day one.
- International expansion: Own the marketing strategy for Paris and the European rollout that follows.
- Team leadership: Lead a team of five, setting the vision, owning the budget, and developing the people in it.
What We Are Looking For
- Experience: A substantial track record of leading and managing a marketing team, with evidence of building brand and delivering measurable commercial growth.
- Sector background: Consumer brands, ideally in fitness, wellness, fashion or tech.
- Challenger mindset: Think like a challenger, competing on ideas, speed and distinctiveness.
- Marketing leadership: Proven ability to lead teams across both brand and performance.
- Multi-market Experience: Launching or scaling across multiple locations, ideally internationally.
- European outlook: At home across the continent, fluent in its cultures and consumers.
- Brand instinct: A genuine feel for culture, lifestyle and how great brands live in people's everyday lives.
- Founder mindset: Entrepreneurial, comfortable with ambiguity, and built for a fast-moving, high-ambition business.
Nice to Have
- Strong working knowledge across some or all of the following: Digital marketing, Advertising campaign planning and buying, Out of home, Social media, Loyalty programmes, Product launches, A deep understanding of AI and how it is changing marketing.
Why Join Us
- Lead the marketing of one of the UK's most exciting food brands, at the moment it goes global.
- Take full ownership of marketing from the founders, with the autonomy and backing to make real decisions.
- Join a business backed by a world-class investor group, with £10M raised.
- Take a seat at the leadership table with real ownership across brand, growth and international strategy.
- Lead a team of five across brand, performance and markets, with genuine scope to build it further.
- Competitive salary and meaningful equity in a business with serious growth ahead.
- Help build what we genuinely believe will be the best salad bar in the world.
Marketing Director employer: The Salad Project
The Salad Project is an exceptional employer that prioritises a vibrant work culture and employee growth, making it an ideal place for those passionate about hospitality. Located in the bustling Tottenham Court Road area of London, employees benefit from a supportive environment that encourages leadership development and offers performance-based bonuses alongside a generous holiday package. Join us to be part of a team that values service excellence and hygiene standards while enjoying the dynamic atmosphere of one of London's most exciting locations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Salad Project and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Salad Project are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Salad Project on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Salad Project. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Salad Project. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Salad Project:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Salad Project’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Salad Project
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Salad Project will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Salad Project, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
