Associate Director - Comms & Marketing - Volunteer

Help The Safety Net Foundation grow its reach and impact by leading our communications, marketing and social media strategy. You’ll shape messaging, campaigns and content, and coordinate volunteer social media support to build our community and engagement. This role will have a direct impact on how The Safety Net Foundation is seen, understood and trusted by the people we want to support and the organisations we want to work with.

By creating and leading a clear communications and marketing strategy, you will help us:

• Reach more aspiring and early-career health and safety professionals who would benefit from mentoring, guidance and confidence-building support
• Recruit more volunteer mentors and build a stronger, more active support network
• Improve awareness of our purpose and make it easier for people to understand what we do and how to get involved
• Strengthen our credibility with professional bodies, employers, sponsors and partner organisations
• Increase engagement with our content, webinars and newsletters so our community grows in a structured, sustainable way
• Ensure our messaging is consistent, professional and aligned with our values across social media, events and wider communications

Your contribution will help SNF grow from a passionate mission into a recognised, visible charity with the reach and momentum to transform more lives and create real opportunities for people who might otherwise be overlooked. In short your work will help us communicate our story properly — and that will help us build the community, partnerships and support needed to deliver greater impact.

What are we looking for? We’re looking for a confident, proactive volunteer who can take ownership of strategy and help The Safety Net Foundation communicate clearly, consistently and professionally as we grow.

Key qualities

• Strategic mindset – able to step back, see the bigger picture and set a clear direction (not just create individual posts)
• Strong communication skills – able to write, edit and shape messaging for different audiences
• Organised and reliable – able to plan ahead, manage priorities and follow through on actions
• Supportive leadership style – able to guide and coordinate a small team of volunteer Social Media Coordinators
• Good judgement – able to handle sensitive topics carefully and represent the charity appropriately

Essential Skills And Experience

• Experience in communications, marketing, digital engagement and/or social media strategy
• Ability to create practical plans (e.g. comms strategy, content calendar, campaign planning)
• Experience building engagement through content and storytelling
• Confidence working remotely with volunteers and collaborating with different roles (e.g. events/webinars, fundraising, partnerships)

Desirable (but Not Required)

• Charity or non-profit communications experience
• Understanding of brand development and tone of voice consistency
• Familiarity with tools such as Canva, Mailchimp, Buffer/Hootsuite or similar scheduling platforms
• Experience promoting webinars/events or managing newsletters
• Awareness of safeguarding, confidentiality and data protection considerations in communications

Most importantly, we want someone who believes in SNF’s mission and is motivated by using communications to help create opportunity, confidence and progression for others.

What will you be doing?

We’re looking for a senior volunteer to lead and shape how The Safety Net Foundation (SNF) communicates with the world. This role will take ownership of our communications, marketing and social media strategy, helping us grow our reach, attract mentors and mentees, strengthen our credibility, and support future partnerships and fundraising.

As Associate Director – Communications & Marketing, you will:

• Develop and own a clear communications and marketing strategy for SNF
• Create a practical content and campaign plan aligned to our goals (e.g. mentoring, community growth, events, partner engagement)
• Oversee our social media presence, including content themes, posting priorities and tone of voice
• Coordinate and support a small team of volunteer Social Media Coordinators to help deliver day-to-day content
• Link communications activity across our newsletter, webinars/events and wider engagement channels so everything feels joined-up
• Improve consistency of messaging and brand across all public platforms and materials
• Recommend simple metrics and ways of tracking what’s working (reach, engagement, follower growth, newsletter sign-ups etc.)

You won’t be expected to do everything yourself — we want someone who can provide strategic direction and quality oversight, while working with volunteers who support delivery. This is an exciting opportunity to take a leadership role in a growing charity with a strong mission supporting and mentoring health and safety professionals, especially those from lower socio-economic backgrounds, through practical development and real opportunities.