At a Glance
- Tasks: Create and optimise marketing campaigns for a vibrant running community.
- Company: Join a fast-growing media brand dedicated to runners.
- Benefits: Enjoy private health insurance, running gear, and team lunches.
- Why this job: Make an impact in the running world while developing your marketing skills.
- Qualifications: Passion for content creation and understanding of marketing strategies.
- Other info: Be part of a dynamic team that celebrates running and community.
The predicted salary is between 30000 - 42000 £ per year.
Location: London (Hybrid)
Salary: £30k+ DOE
Contract: Full-time, permanent
About The Running Channel
We’re a fast-growing, multi-platform media brand for runners, by runners. From social clips and YouTube documentaries to real‑world activations and podcasts, we make content that inspires and connects the global running community.
Role Overview
As the Marketing Executive, you will work alongside the Marketing Lead to design, build and execute all marketing and brand campaigns across official TRC platforms. You will play a crucial role in the tracking and monitoring of all content, reporting back to the wider team on key learnings to support in overall TRC growth. Your work will ensure that The Running Channel continues to engage with our audience in fresh and exciting ways.
Main Responsibilities
- Lead on the ideation, creation and optimisation of the packaging (titles & thumbnails) for all long form YouTube videos
- Use live data and analytics from published YouTube videos to make informed decisions and changes to packaging to boost performance
- Channel management: uploading and scheduling all long‑form and short‑form content across YouTube, IG, Facebook and TikTok
- Tracking and monitoring the performance of all content, including inputting weekly stats into key documentation and sharing learnings across the whole business
- Support the Social Media Content Creator with social ideation and analytics to report on what’s working and what isn’t
- The ability to build and execute marketing campaigns, alongside the Marketing Lead, which drive brand growth and supporting conversions for The Running Channel Club
- Preparing and scheduling posts and articles for YouTube Community, Facebook & Strava
- Adopt TRC tone of voice and build an online persona through community management (responding to comments, DMs etc) and writing creative caption copy for social posts
- Occasionally assist the Social Media Content Creator at TRC events, as well as capturing and posting content live across stories
- Build, optimise and send all email marketing campaigns, including monthly newsletters
- Collaborate with the Commercial Lead and Account Manager to ensure that all client campaigns are executed in line with the brief and that appropriate stats are shared to support in building wrap up reports
- Have an eye across all paid media campaigns run under the TRC brand and have a key role in the development and execution of TRC‑specific paid media marketing
Key Skills and Characteristics
- A passion for content and an understanding of the content marketing landscape
- A passion for YouTube content and a keen eye for what makes a good title & thumbnail
- Email marketing – knowledge of CRM systems is preferable.
- Attention to detail
- Proactive and forward thinking – not afraid to present ideas to the Senior Leadership Team
- A team player who’s not afraid to help across multiple departments when required
- Effective communication both with internal and external stakeholders
- Time management
Cultural Fit
We are passionate about running, and cultural fit is essential to us. We want someone who shares our love for running and understands the running community. You’ll fit right in if you’re as dedicated as we are to creating inspiring, engaging content that celebrates the joy of running.
Why Work with Us
- Private health insurance (Vitality)
- Running shoes and watch provided
- Monthly whole‑team lunch
- A running & exercise‑friendly office
- Twice yearly team away days
- Be part of a growing team that’s passionate about running and making a difference in the global running community.
To apply for the role
To apply for the role, please send your CV and cover letter to careers@therunningchannel.com.
Marketing Executive employer: The Running Channel
Contact Detail:
The Running Channel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get to know The Running Channel inside out! Watch their YouTube videos, engage with their social media, and understand their tone of voice. This will help you tailor your approach and show them you're genuinely passionate about their brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend running events where TRC might be present. Building relationships can give you insider info and make your application stand out.
✨Tip Number 3
Prepare for the interview by thinking about how you can contribute to their marketing campaigns. Bring ideas to the table that align with their mission and demonstrate your understanding of the running community.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at The Running Channel.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion for Running: We want to see your love for running shine through in your application. Share any personal experiences or projects that highlight your connection to the running community. This will help us see how you fit into our culture!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Executive role. Highlight relevant skills and experiences that align with the job description, especially around content marketing and social media management. We love seeing candidates who take the time to connect their background to what we do!
Be Creative with Your Application: Don’t be afraid to showcase your creativity! Whether it’s through a unique layout for your CV or an engaging cover letter, let your personality come through. We’re looking for someone who can bring fresh ideas to our marketing campaigns.
Apply Through Our Website: While you can send your application to our email, we encourage you to apply through our website if possible. It helps us keep everything organised and makes sure your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at The Running Channel
✨Know Your Stuff
Before the interview, dive deep into The Running Channel's content. Familiarise yourself with their YouTube videos, social media presence, and overall brand voice. This will not only show your passion for running but also demonstrate that you understand their audience and what makes their content tick.
✨Show Off Your Creativity
As a Marketing Executive, creativity is key! Prepare to discuss your ideas for engaging titles and thumbnails for YouTube videos. Bring examples of past campaigns you've worked on or brainstorm new concepts that could resonate with the running community. This will highlight your proactive approach and ability to contribute from day one.
✨Be Data-Driven
The role involves tracking and monitoring content performance, so be ready to talk about how you've used data in previous roles. Share specific examples of how analytics informed your decisions and led to successful marketing outcomes. This will showcase your analytical skills and understanding of content optimisation.
✨Embrace the Culture
Cultural fit is crucial for The Running Channel. Be prepared to share your personal connection to running and how it influences your work. Discuss any community involvement or events you've participated in. This will help you connect with the team and show that you're genuinely passionate about the brand and its mission.