Growth Marketing Manager

RSL Group is a global creative educationbusiness supporting learners, educators andcreative professionals around the world. The Group brings together RSL Awards andRockschool. RSL Awards delivers qualifications,assessments and publishing across music,performing arts and vocational education,while Rockschool supports music teachers andschools with performance-focused curriculum,

resources, digital tools and franchisingopportunities. At RSL we believe our success is down to the

people who work for us. We are committed toproviding opportunities for professional growthand development in a work environment thatis innovative, dynamic and supportive, whichvalues professionalism and academic rigour atits core.

The role

We’re looking for a commercially focusedGrowth Marketing Manager to help drivecustomer acquisition, revenue growth anddigital performance across our portfolioof music, performing arts and creative

education products. This is an excitingopportunity for a data-led marketer whocan plan, deliver and optimise paid mediacampaigns, improve customer journeys,manage digital funnels, and use insight to

turn marketing activity into measurablebusiness impact. Working closely withcolleagues across Product, Marketing,Technology, Business Development andCustomer Services, you’ll play a key rolein strengthening our digital presence,improving conversion and retention,and helping more learners, educatorsand creative professionals discover theopportunities RSL has to offer.

KEY DUTIES AND RESPONSIBILITIES

Revenue & Commercial Accountability

• Own customer acquisition and revenuegrowth targets across RSL’s portfolio ofproducts and services.
• Monitor and report on key commercialmetrics including Return on Investment(ROI), Customer Acquisition Cost (CAC),conversion rates and revenue attribution,ensuring marketing activity delivers measurable business impact.

Paid Media & Ad Scaling

• Plan, execute and optimise paid acquisitioncampaigns across search, social and displayplatforms.
• Manage audience targeting, creative testing,channel mix and budget allocation tomaximise performance and scale customeracquisition efficiently.
• Map, analyse and continuously improvethe end-to-end customer journey frominitial engagement through to purchase andretention.
• Identify points of friction or drop-off andimplement structured testing programmesto improve conversion rates and customerexperience.
• Work with colleagues to manage, optimiseand integrate the organisation’s marketingtechnology ecosystem.
• Ensure WordPress, Shopify, WooCommerce,CRM and advertising platforms operateseamlessly and provide accurate, reliabledata for reporting and decision-making.

CRM & Audience Strategy

• Develop and maintain sophisticated audiencesegmentation and customer lifecyclejourneys across diverse customer groups.
• Work closely with the Data Analyst to deliverhighly targeted, personalised marketingactivity informed by customer data andbehavioural insights.
• Partner with the Head of SoftwareArchitecture and relevant stakeholders tooptimise website performance, checkoutjourneys, tracking infrastructure and userexperience, ensuring digital platforms effectively support commercial objectives.

Product Launch Implementation

• Collaborate with the Product Manager(Creative) and Brand Marketing Manager todeliver successful product launches, ensuringthe technical, commercial and marketingcomponents are fully aligned.
• Oversee tracking implementation, funnelreadiness, e-commerce configuration andperformance measurement frameworks.
• Work closely with the Freelance SEOConsultant to align paid and organicacquisition strategies.
• Incorporate SEO and Answer EngineOptimisation (AEO) insights into campaignplanning, ensuring paid advertising andorganic content work together to maximisevisibility, traffic and conversions.

Performance Reporting

• Monitor, analyse and report on marketingperformance across acquisition,engagement, conversion and retentionmetrics.
• Provide actionable insights andrecommendations that support continuousoptimisation and informed businessdecisions.

Budget Management

• Manage growth marketing budgetseffectively, allocating investment to thehighest-performing channels and initiatives.
• Monitor spend and performance to ensureresources are used efficiently and deliverstrong returns on investment.

Stakeholder Collaboration

• Work collaboratively with Product, BusinessDevelopment, Customer Services, Educationand Technology teams to ensure growthmarketing activity supports organisationalobjectives and delivers a seamless customerexperience.

Innovation and Continuous Improvement

• Stay informed about emerging trends,technologies and best practices inperformance marketing, e-commerce andcustomer acquisition.
• Continually test, evaluate and implementnew approaches that drive sustainablegrowth and competitive advantage.

KEY SKILLS AND EXPERIENCE

• Demonstrable experience in a growthmarketing, performance marketing or digitalmarketing role.
• Experience developing and deliveringcustomer acquisition and lead generationcampaigns across multiple digital channels.
• Proven experience managing paid mediacampaigns, including Google, Meta, LinkedInand other relevant advertising platforms.
• Strong understanding of digital marketingfunnels, customer journey optimisation andconversion rate improvement.
• Experience analysing marketingperformance data and using insights to improve campaign results.
• Strong understanding of CRM systems,audience segmentation and customerlifecycle marketing.
• Experience working with website contentmanagement systems and e-commerceplatforms.
• Excellent analytical, problem-solving anddecision-making skills.
• Strong project management andorganisational skills, with the ability to manage multiple priorities and deadlines.
• Excellent communication and stakeholdermanagement skills.
• Commercially minded with the ability to alignmarketing activity to business objectives andrevenue targets.
• Experience working collaboratively withtechnical, creative and commercial teams.
• Experience within education, music,performing arts or creative industries.
• Knowledge of qualification, publishing ormembership-based organisations.
• Familiarity with marketing automation andCRM platforms.
• Experience managing external agencies orfreelancers.
• Experience working with WordPress,Shopify, WooCommerce or similar platforms.
• Experience using marketing automation andCRM platforms.
• Experience implementing A/B testing andconversion optimisation programmes.
• Experience managing marketing technologyintegrations and tracking infrastructure.
• Familiarity with Google Analytics 4, GoogleTag Manager, Looker Studio or similarreporting tools