Brand Marketing Manager

Company Description

RSL Group is a global creative educationbusiness supporting learners, educators andcreative professionals around the world.The Group brings together RSL Awards andRockschool. RSL Awards delivers qualifications,assessments and publishing across music,performing arts and vocational education,while Rockschool supports music teachers andschools with performance-focused curriculum, resources, digital tools and franchisingopportunities.At RSL we believe our success is down to the people who work for us. We are committed toproviding opportunities for professional growthand development in a work environment thatis innovative, dynamic and supportive, whichvalues professionalism and academic rigour atits core.

Role Description

We’re looking for an ambitious and creativeBrand Marketing Manager to help tell our

story and grow the reach of our brandsacross the UK and around the world. You’lllead the development of inspiring brandcampaigns, shape our content strategy,oversee organic marketing activity across

social media, email and PR, and work closelywith our creative team to produce engagingcontent that resonates with educators,learners and industry professionals.This is a role for someone who enjoys

combining creativity with commercialthinking. You’ll collaborate across thebusiness, manage our Marketing &Communications Co-ordinator, workalongside specialist SEO and creative

partners, and use insight and data tocontinually improve performance. Mostimportantly, you’ll play a key role in helpingmore people discover the opportunities thatRSL creates through music, performing arts

and creative learning.If you’re passionate about buildingmeaningful brands, creating impactful

campaigns and making a difference througheducation and the arts, we’d love to hearfrom you.

KEY DUTIES AND RESPONSIBILITIES

• Conceptualise, plan, and execute multichannel creative brand campaigns that buildequity, strengthen market positioning, anddrive top-of-funnel awareness across keycustomer audiences.

Organic Distribution

• Design and manage the organic distributionstrategy across social media channels, email newsletters, public relations activity,and community engagement initiativesto maximise brand reach and audienceengagement.

Content Calendar Ownership

• Build and maintain the global marketingcontent calendar, ensuring alignment withbusiness priorities and a consistent brandvoice across all customer-facing touchpoints.
• Partner with the Senior Graphic Designerand Videographer to develop visuallydistinctive, high-impact creative assets thatsupport campaign objectives and reinforcebrand identity.

SEO Content Alignment

• Work closely with the Freelance SEOConsultant to incorporate keyword research,search intent insights, and SEO best practicesinto content planning and campaigndevelopment, improving visibility and organic performance.

Performance Analysis

• Analyse campaign, content, and channelperformance data to evaluate effectiveness, optimise audience targeting, and refinecreative messaging to improve engagementand results.

Budget Supervision

• Monitor and manage brand and organicmarketing budgets, ensuring resources are allocated effectively and marketing activitydelivers maximum return on investment(ROI).

Brand Management

• Act as a guardian of the organisation’s brandidentity, ensuring consistency of messaging,visual standards, and tone of voice acrossall markets, channels, and customerinteractions.

Stakeholder Collaboration

• Work collaboratively with Product, BusinessDevelopment, Customer Services, Education,and International teams to support businessobjectives, product launches, events, andstrategic initiatives through effectivemarketing activity.

Market Insight and Audience Engagement

• Monitor market trends, competitor activity,and customer insights within the music,performing arts, and education sectors toidentify opportunities for brand growth,engagement, and innovation.

Team Management

• Manage, mentor, and allocate work to theMarketing & Communications Co-ordinator,ensuring day-to-day marketing activitiesare delivered efficiently and distributiondeadlines are consistently met

KEY SKILLS AND EXPERIENCE

• Demonstrable experience in brandmarketing, campaign management orcontent marketing.
• Experience developing and executingintegrated marketing campaigns acrossmultiple channels.
• Strong understanding of social media, emailmarketing and content marketing strategies.
• Excellent copywriting, storytelling andcommunication skills.
• Experience managing editorial or contentcalendars.
• Strong project management andorganisational skills.
• Ability to analyse performance data andtranslate insights into action.
• Experience working collaboratively withdesigners, content creators and widerstakeholders.
• Experience within education, music,performing arts or creative industries.
• Knowledge of qualification, publishing ormembership-based organisations.
• Familiarity with marketing automation andCRM platforms.
• Experience managing external agencies orfreelancers.