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- Tasks: Lead the marketing strategy for RSC's London productions and manage a dynamic team.
- Company: Join the Royal Shakespeare Company, a leader in creativity and inclusivity.
- Benefits: Enjoy hybrid working, competitive salary, and a supportive work environment.
- Why this job: Make a real impact in the theatre world while growing your marketing expertise.
- Qualifications: Senior marketing experience in theatre and strong communication skills required.
- Other info: Embrace a culture of collaboration and sustainability with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Brand and Audiences at the RSC is entering a new era and to move forward we need an experienced Head of Marketing to focus on marketing our London transfers and tours. This role involves working at the highest level with partners and producers, and leading a small marketing team. You will collaborate on the organisation-wide audience strategy and ensure that marketing plans are integrated. You will identify and capitalise on opportunities to grow reach and diversification, expand awareness of the brand and maximise sales and revenue. Reporting to the Director of Brand and Audiences, this role encompasses a comprehensive set of responsibilities as outlined in the full Role Profile.
Responsibilities
- Leading the overall marketing strategy for the RSC's London-based productions
- Developing the long-term global marketing strategy and brand management for international productions
- Managing significant marketing budgets
- Providing strategic focus and creative energy to deliver a high volume of content and sales campaigns
Qualifications
- Senior marketing experience in London theatre and professional knowledge of the West End market
- Commercial acumen and experience of income generation, new product development, financial management and control of significant budgets
- Outstanding copywriting, presentational and communication skills
- Highly developed diplomacy and negotiation skills, ability to build trust, influence stakeholders and manage complex relationships
- The ability to lead, develop and coach a team
Additional information
The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability. We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our values at the heart of everything we do. We are committed to building a diverse workforce and welcome applications from all individuals. We believe that safeguarding children and adults is everyone's responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work. We welcome candidates who will support and advocate the RSC's environmental objectives continuing to improve our sustainability work and actions both on and off stage. The RSC's teams are split between Stratford-upon-Avon and London, and whilst this role is expected to be based at our offices in New Oxford Street, London, we are open to suggestions. We can offer hybrid working, with 60% of the working week based in the office. This role is a full-time, permanent position based on working 35 hours per week, Monday to Friday, although due to the nature of our work, there may be occasional weekend and evening work.
Head of Marketing in Stratford-upon-Avon employer: The Rsc
Contact Detail:
The Rsc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Stratford-upon-Avon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the theatre industry. Attend events, join relevant groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. When you land that interview, bring it along to showcase your experience and creativity. It’s a great way to stand out from the crowd!
✨Tip Number 3
Research the company! Dive deep into the RSC’s recent productions, marketing strategies, and audience engagement efforts. This will not only help you tailor your approach but also show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows initiative and gives you a better chance of being noticed. Plus, you’ll find all the details you need to make your application shine!
We think you need these skills to ace Head of Marketing in Stratford-upon-Avon
Some tips for your application 🫡
Show Your Passion for Theatre: When writing your application, let your love for theatre shine through! We want to see how your experience aligns with our mission at the RSC and how you can contribute to our marketing efforts. Make it personal and engaging!
Tailor Your CV and Cover Letter: Don’t just send a generic CV! We’re looking for candidates who understand the London theatre scene. Highlight your relevant experience in marketing within this industry and showcase your achievements that relate to the role.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary and make sure your key skills and experiences stand out. We want to see your strengths without wading through fluff!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy and quick!
How to prepare for a job interview at The Rsc
✨Know Your Audience
Before the interview, take some time to research the RSC and its recent productions. Understanding their brand and audience strategy will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss your senior marketing experience, especially in the London theatre scene. Prepare specific examples of how you've successfully managed significant budgets and led marketing strategies that resulted in increased sales and brand awareness.
✨Demonstrate Leadership Skills
Since this role involves leading a small marketing team, think about how you can illustrate your leadership style. Share stories about how you've developed and coached team members, and how you've built trust and influenced stakeholders in previous roles.
✨Align with Their Values
The RSC values creativity, inclusivity, and sustainability. During the interview, make sure to express how your personal values align with theirs. Discuss any relevant initiatives you've been involved in that demonstrate your commitment to these principles.
