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- Tasks: Shape the Royal Kennel Club's brand through impactful PR and communications strategies.
- Company: Join the prestigious Royal Kennel Club, a leader in British dog culture.
- Benefits: Enjoy 25-30 days annual leave, enhanced pay, and lifestyle discounts.
- Other info: Dynamic role with opportunities for professional growth and access to exclusive events.
- Why this job: Be part of a heritage brand's transformation and make a real impact.
- Qualifications: 1+ year in PR or media, strong writing skills, and a passion for animal welfare.
The predicted salary is between 35000 - 45000 £ per year.
The Royal Kennel Club is entering an exciting new chapter. As we reposition ourselves as a premium, heritage-led brand at the heart of British dog culture, we’re looking for a proactive, detail-oriented Senior PR & Comms Officer to help shape how we show up in the national conversation. This is a hands-on, fast-moving role where you’ll be at the centre of our press office activity; delivering standout media coverage, protecting and enhancing reputation, and helping to tell stories that reinforce trust, tradition and modern relevance in equal measure. You’ll work closely with internal teams to ensure consistent messaging across campaigns, while identifying and delivering opportunities for earned coverage across national, specialist and digital media.
What You’ll Be Doing:
- Writing and distributing press releases, statements and media materials across national and specialist press
- Supporting proactive media engagement around thought leadership and policy activity
- Building and maintaining strong relationships with journalists and editorial contacts
- Monitoring coverage, analysing performance and reporting on impact
- Managing reactive media enquiries and supporting reputational risk responses
- Preparing briefing packs, Q&As and messaging for spokespeople and senior leaders
- Coordinating media events, photocalls and press activity across key RKC moments
- Supporting influencer and talent activity, including briefing and coordination
- Maintaining media databases and managing press assets
What You’ll Bring:
- 1+ year experience in a press office, PR agency or newsroom environment
- Strong writing skills with the ability to turn complex information into clear, compelling content
- A sharp news sense and strong understanding of the media landscape
- Highly organised, adaptable and confident working to tight deadlines
- Comfortable working with senior stakeholders and spokespeople
- Experience using media databases and monitoring tools (e.g. Cision)
- An interest in animal welfare and the canine world is highly desirable
Why Join Us?
At the Royal Kennel Club, we are shaping a brand with heritage at its core and relevance at its future. This is an opportunity to play a key role in that transformation - bringing clarity, consistency and impact to everything we say and do.
25 days annual leave, increasing up to 30 days, in addition to statutory holidays. Staff may also receive additional days for any approved business closure days over the festive period in December, Option to buy up to five days of annual leave per year. Employer pension contributions double the percentage of your plan earnings, up to 8%. Life assurance equivalent to three times your basic salary (two times your basic salary for non-pension scheme members). Enhanced maternity, paternity and adoption pay. Lifestyle discounts via our EAP and healthcare cashback programme. Discounts on Royal Kennel Club products and services. 4X Complimentary staff tickets to Crufts and Discover Dogs. Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club. Free eye tests with a voucher towards the cost of your spectacles. Financial support for professional and vocational qualifications, with five days' study leave provided. Free access to The Royal Kennel Club Library and Art Gallery.
Senior Brand PR & Communications Officer employer: The Royal Kennel Club
Contact Detail:
The Royal Kennel Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand PR & Communications Officer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and communications field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best press releases, media coverage, and any campaigns you've worked on. This will give potential employers a taste of what you can bring to the table, especially for a role like the Senior Brand PR & Communications Officer.
✨Tip Number 3
Stay updated on the latest trends in PR and communications. Follow industry news, subscribe to relevant newsletters, and engage with thought leaders on social media. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at the Royal Kennel Club. Tailor your application to reflect how your experience aligns with our mission and values, and don’t forget to highlight your interest in animal welfare!
We think you need these skills to ace Senior Brand PR & Communications Officer
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about communication, make sure your application showcases your writing prowess. Use clear, compelling language and keep it professional yet engaging. Remember, we want to see how you can turn complex ideas into easy-to-understand content!
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in PR and communications, especially any work related to media engagement or storytelling. We love seeing how your background aligns with our mission at the Royal Kennel Club.
Highlight Your Media Savvy: Make sure to mention any experience you have with media databases or monitoring tools like Cision. Show us that you understand the media landscape and can navigate it effectively. This will help us see you as a proactive candidate ready to jump into the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen on joining our team at the Royal Kennel Club!
How to prepare for a job interview at The Royal Kennel Club
✨Know Your Brand Inside Out
Before the interview, dive deep into the Royal Kennel Club's history, values, and recent initiatives. Understanding their heritage-led approach will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Writing Skills
Since strong writing skills are crucial for this position, prepare a few examples of your best press releases or media materials. Be ready to discuss how you can turn complex information into clear, compelling content that resonates with different audiences.
✨Build Rapport with the Interviewers
Establishing a connection with your interviewers can set you apart. Be personable, ask insightful questions about their experiences at the RKC, and share your passion for animal welfare and the canine world to show you’re a great cultural fit.
✨Prepare for Scenario-Based Questions
Expect questions about handling media enquiries and managing reputational risks. Think of specific examples from your past experience where you successfully navigated similar situations, and be ready to explain your thought process and outcomes.