At a Glance
- Tasks: Lead brand strategies and drive revenue growth through innovative marketing initiatives.
- Company: Join the Royal Kennel Club, a leader in pet welfare and community engagement.
- Benefits: Enjoy 25-30 days annual leave, enhanced pay, and lifestyle discounts.
- Other info: Hybrid work model with opportunities for professional development and career growth.
- Why this job: Make a real impact on brand positioning and connect with diverse audiences.
- Qualifications: Proven experience in brand strategy and campaign execution is essential.
The predicted salary is between 50000 - 70000 £ per year.
Location: London & Hybrid (2 days a week in our London offices)
Team: Revenue & Brand - RKC
Reports to: Chief Revenue & Brand Officer
Salary: Competitive
Closing date: 19 June 2026
Please note we are unable to provide sponsorship.
Why join us
This role will leverage expertise across the marketing mix to effectively deliver a commercially focused approach to multi‑channel marketing strategies, exercising both integrated and omnichannel tactics. They are accountable for partnering with key stakeholders across all lines of the business to maximise revenue growth.
What you’ll bring
- Significant Experience Leading Brand Positioning Initiatives: A proven track record of successfully leading and executing brand repositioning strategies, particularly for well‑known brands targeting a broad consumer base.
- Proven track record of developing and executing go‑to‑market strategies for brand growth and audience expansion across complex portfolios.
- Demonstrable experience in brand‑led launch campaigns which build brand equity.
- Proven success in developing and executing high‑profile mass‑market campaigns: Tangible examples of developing and implementing large‑scale, integrated marketing campaigns that achieved significant reach, engagement, and commercial impact within a mass market. Quantifiable results are crucial.
- Strong commercial acumen with the ability to identify and capitalize on partnership and sponsorship opportunities.
- Excellent stakeholder management and communication skills, with the ability to champion brand vision and values.
- Proven ability to strategically manage and direct multiple marketing agencies (creative, media, PR, digital) to deliver high‑quality work and achieve strategic objectives.
- Hands‑on experience in devising and implementing digital‑first approaches, including social, content and paid strategies.
What you’ll be doing
- Accountability for defining and delivering against specific revenue targets for the RKC brand.
- Play a role in measuring and optimizing the Customer Lifetime Value (LTV).
- Collaborate in the creation and lead in the execution of USP’s, value props and messaging frameworks across each of our product marketing initiatives.
- Shape brand experience strategy across all touchpoints to strengthen connections with members, advocates, and new audiences.
- Champion the integration of brand vision, mission, and values into RKC culture, collaborating with the Unleashing Potential program leads.
- Utilise brand foundations to build audience segmentation and develops brand and marketing communication strategy and plans to unlock each segment.
- Act as a brand ambassador and guardian, clearly articulating brand architecture and ensuring consistency across all consumer touchpoints.
- Oversee all creative briefs, writing more complex briefs for impactful campaigns.
- Develop and deliver a high impact earned media strategy that enhances customer experiences and community engagement.
Job Benefits
- 25 days annual leave, increasing up to 30 days, in addition to statutory holidays. Staff may also receive additional days for any approved business closure days over the festive period in December, option to buy up to five days of annual leave per year.
- Employer pension contributions double the percentage of your plan earnings, up to 8%.
- Life assurance equivalent to three times your basic salary (two times your basic salary for non‑pension scheme members).
- Enhanced maternity, paternity and adoption pay.
- Lifestyle discounts via our EAP and healthcare cashback programme.
- Discounts on Royal Kennel Club products and services.
- 4X Complimentary staff tickets to Crufts and Discover Dogs.
- Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club.
- Free eye tests with a voucher towards the cost of your spectacles.
- Financial support for professional and vocational qualifications, with five days' study leave provided.
- Free access to The Royal Kennel Club Library and Art Gallery.
Head of Brand - RKC in London employer: The Royal Kennel Club
Join the Royal Kennel Club as the Head of Brand and immerse yourself in a vibrant work culture that champions creativity and collaboration. With a competitive salary, generous annual leave, and robust professional development opportunities, this role not only offers a chance to lead impactful brand strategies but also to engage with a passionate community dedicated to canine welfare. Enjoy unique perks such as complimentary tickets to prestigious events like Crufts, alongside comprehensive health benefits and a supportive environment for personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand - RKC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Royal Kennel Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Royal Kennel Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Royal Kennel Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Royal Kennel Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand - RKC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Royal Kennel Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Royal Kennel Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Royal Kennel Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Royal Kennel Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Royal Kennel Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Royal Kennel Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
