Retention Officer

Retention Officer

Full-Time 36863 - 36863 £ / year (est.) Home office (partial)
The Royal British Legion

At a Glance

  • Tasks: Engage and retain supporters through effective communication and structured journeys.
  • Company: Join the UK's largest Armed Forces charity, making a real difference.
  • Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
  • Other info: Exciting growth phase with diverse and inclusive culture.
  • Why this job: Be part of a collaborative team shaping the future of fundraising for the Armed Forces community.
  • Qualifications: Highly organised with strong communication skills and a delivery-focused approach.

The predicted salary is between 36863 - 36863 £ per year.

This is an opportunity to join our Individual Giving team as a Retention Officer, with two roles available within the Retention function. These posts sit at the heart of how we engage and retain supporters, helping to bring greater consistency, structure and impact to our supporter journeys.

You’ll play a key part in delivering communications that keep our supporters connected beyond their first gift, ensuring activity is well planned, well timed and aligned to wider fundraising work across the organisation. Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Working closely with managers, senior colleagues, data teams and agency partners, you’ll help turn audience insight into clear, effective and well-executed fundraising activity. This is about building and delivering structured journeys rather than standalone campaigns, using data, performance insight and testing to improve how we communicate over time.

You’ll be responsible for supporting planning, briefing and delivery, making sure activity is properly coordinated, well understood across stakeholders, and continuously improved based on results. This role will suit someone who is highly organised, comfortable working at pace, and confident managing multiple moving parts across different teams.

You’ll need to communicate clearly, keep delivery on track, and be comfortable working within defined processes while still spotting opportunities to improve how things are done. Most importantly, you’ll bring a practical, delivery-focused approach, someone who can take structured plans and make them happen, while helping us strengthen how we retain and grow supporter relationships.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.

Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us.

You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits:

  • 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
  • Enhanced paid maternity, paternity and adoption leave
  • Generous pension contributions, with Employer contributions ranging from 6% to 10%
  • Range of flexible working options may be available, depending on your role
  • Employee Assistance Programme providing confidential counselling, financial and legal advice
  • Range of courses delivered by learning specialists to support your development goals and objectives
  • Volunteer opportunities
  • Travel loans, Cycle to Work, and more!

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten. As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.

Retention Officer employer: The Royal British Legion

The Royal British Legion is an excellent employer, offering a supportive work culture where every team member plays a vital role in enhancing the lives of our residents at Galanos House. With flexible hours, competitive benefits including paid holidays and pension contributions, and ample training opportunities for personal growth, we are committed to fostering a rewarding environment that values your contributions and well-being.

The Royal British Legion

Contact Details:

The Royal British Legion Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Retention Officer

Get Involved Locally

Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by The Royal British Legion.

Tap into Professional Networks

Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like The Royal British Legion.

Showcase Your Commitment

When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at The Royal British Legion.

Utilise Online Platforms

We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at The Royal British Legion. Apply directly through us to stand out!

We think you need these skills to ace Retention Officer

Communication Skills
Organisational Skills
Project Management
Data Analysis
Stakeholder Management
Fundraising Strategy
Performance Insight

Some tips for your application 🫡

Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of The Royal British Legion. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.

Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.

Tailor Your Documents to the Role:For a full-time role like Retention Officer, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.

Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.

How to prepare for a job interview at The Royal British Legion

Show Your Passion for Social Change

When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of The Royal British Legion. Sharing personal stories or insights can really make us stand out.

Highlight Project Experience

We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.

Familiarity with Relevant Tools and Practices

Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.

Prepare for Scenario-Based Questions

Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!