At a Glance
- Tasks: Engage and retain supporters through effective communication and structured journeys.
- Company: Join the UK's largest Armed Forces charity, making a real difference.
- Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
- Other info: Exciting growth phase with diverse and inclusive culture.
- Why this job: Be part of a collaborative team shaping the future of fundraising for the Armed Forces community.
- Qualifications: Highly organised with strong communication skills and a delivery-focused approach.
The predicted salary is between 36863 - 36863 £ per year.
This is an opportunity to join our Individual Giving team as a Retention Officer, with two roles available within the Retention function. These posts sit at the heart of how we engage and retain supporters, helping to bring greater consistency, structure and impact to our supporter journeys.
You’ll play a key part in delivering communications that keep our supporters connected beyond their first gift, ensuring activity is well planned, well timed and aligned to wider fundraising work across the organisation. Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
Working closely with managers, senior colleagues, data teams and agency partners, you’ll help turn audience insight into clear, effective and well-executed fundraising activity. This is about building and delivering structured journeys rather than standalone campaigns, using data, performance insight and testing to improve how we communicate over time.
You’ll be responsible for supporting planning, briefing and delivery, making sure activity is properly coordinated, well understood across stakeholders, and continuously improved based on results. This role will suit someone who is highly organised, comfortable working at pace, and confident managing multiple moving parts across different teams.
You’ll need to communicate clearly, keep delivery on track, and be comfortable working within defined processes while still spotting opportunities to improve how things are done. Most importantly, you’ll bring a practical, delivery-focused approach, someone who can take structured plans and make them happen, while helping us strengthen how we retain and grow supporter relationships.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.
Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us.
You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Volunteer opportunities
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten. As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.
We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.
Retention Officer in London employer: The Royal British Legion
The Royal British Legion is an excellent employer, offering a supportive work culture where every team member plays a vital role in enhancing the lives of our residents at Galanos House. With flexible hours, competitive benefits including paid holidays and pension contributions, and ample training opportunities for personal growth, we are committed to fostering a rewarding environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Officer in London
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like The Royal British Legion.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of The Royal British Legion, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at The Royal British Legion. It’s all about being visible and passionate!
We think you need these skills to ace Retention Officer in London
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that The Royal British Legion supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of The Royal British Legion. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Retention Officer role at The Royal British Legion. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at The Royal British Legion
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of The Royal British Legion. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at The Royal British Legion.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for The Royal British Legion. This shows you're not only a lone wolf but a team player with valuable connections.
