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- Tasks: Lead brand strategy and creative campaigns for a renowned charity.
- Company: Join the Royal British Legion, a leading Armed Forces charity.
- Benefits: 28 days paid holiday, flexible working, and a vibrant team culture.
- Why this job: Shape the future of an iconic UK brand while making a real difference.
- Qualifications: Senior brand leader with design expertise and strong collaboration skills.
- Other info: Dynamic role with opportunities for creativity and impact.
The predicted salary is between 43200 - 72000 £ per year.
As Interim Head of Brand you’ll lead how our brand comes to life at an exciting moment for the Royal British Legion. With our 10-year strategy (2025–2035) setting the direction, this role is about shaping a bold, joined up brand that works hard across a large and diverse organisation. Partnering closely with the Director of Marketing and Communications, you’ll set the brand vision, bring clarity where it’s needed and help teams across the organisation use the brand consistently and confidently.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life. You’ll lead an established in-house brand and studio team and work alongside trusted creative and media agencies to deliver standout brand positioning, national campaigns and high-quality creative. This is a role for someone who enjoys getting stuck in, setting direction, raising the bar and turning insight into creative that cuts through. From brand identity and tone of voice to campaign delivery and creative standards, you’ll have genuine influence and visibility.
We’re looking for a senior brand leader who brings energy, curiosity and strong judgement, and who’s comfortable balancing pace with quality. You’ll have a sharp eye for design, experience leading teams and agencies, and confidence managing significant budgets in complex environments. Just as important, you’ll enjoy collaborating with people at all levels and helping others do their best work. If you’re excited by the idea of shaping the future of an iconic UK brand and having some fun along the way, we’d love to hear from you.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Responsibilities- Lead the in-house brand and studio team and collaborate with creative and media agencies to deliver brand positioning, national campaigns and high-quality creative.
- Set the brand vision and provide clarity to teams across the organisation to ensure consistent and confident use of the brand.
- Shape brand identity, tone of voice and standards; influence campaign delivery and maintain creative quality.
- Partner with senior stakeholders, including the Director of Marketing and Communications, to drive the brand strategy at scale across a large and diverse organisation.
- Senior brand leader with energy, curiosity and strong judgement; comfortable balancing pace with quality.
- Sharp eye for design; experience leading teams and agencies; ability to manage significant budgets in complex environments.
- Excellent collaboration skills and ability to work with people at all levels to help others achieve their best work.
- Interest in shaping the future of an iconic UK brand; ability to turn insight into creative that resonates.
28 day’s paid holiday (plus
Interim Head of Brand in London employer: The Royal British Legion
Contact Detail:
The Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether in interviews or casual chats, let your passion for branding shine through. Be genuine and enthusiastic about what you can bring to the table.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Interim Head of Brand. Have examples ready that showcase your leadership skills and creative thinking – this is your time to impress!
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you note. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role.
We think you need these skills to ace Interim Head of Brand in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the future of our brand and making a difference. Share your thoughts on what makes the Royal British Legion special to you.
Tailor Your Experience: Make sure to highlight your relevant experience in brand leadership and team management. We’re looking for someone who can balance pace with quality, so give us examples of how you've done this in the past. Tailoring your application to match our needs will definitely catch our eye!
Be Clear and Concise: We appreciate clarity, so keep your application straightforward and to the point. Use bullet points if it helps, and make sure your key achievements stand out. This will help us quickly see how you fit into the role and our organisation.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we stand for.
How to prepare for a job interview at The Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's history, values, and current campaigns. Understanding their brand identity will help you articulate how you can contribute to shaping it further.
✨Showcase Your Leadership Style
Be ready to discuss your experience leading teams and managing agencies. Share specific examples of how you've set a brand vision and influenced creative standards in previous roles. This will demonstrate your capability to lead the in-house brand and studio team effectively.
✨Prepare for Collaboration Questions
Expect questions about your collaboration skills. Think of instances where you've worked with senior stakeholders or cross-functional teams to drive brand strategy. Highlight how you helped others achieve their best work while maintaining quality.
✨Bring Your Creative Insights
Since the role involves turning insights into creative that resonates, come prepared with ideas or concepts that could enhance the brand. This shows your enthusiasm and ability to think strategically about brand positioning and campaign delivery.
