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- Tasks: Lead the iconic Poppy Appeal, shaping strategy and overseeing impactful fundraising initiatives.
- Company: Join the leading Armed Forces charity making a real difference.
- Benefits: 28 days paid holiday, remote work, and travel cost coverage for London meetings.
- Why this job: Be part of a high-energy campaign that truly matters and evolves every year.
- Qualifications: Strong leadership skills and experience in planning and performance evaluation.
- Other info: Work remotely with a dynamic team and see your impact in real time.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Head of Poppy Appeal Planning to lead one of the UK’s most iconic fundraising campaigns. The Poppy Appeal is fast‑moving, high‑profile, and hugely impactful raising over £50 million in just a few weeks and this role is at the heart of making it all happen. You’ll be shaping the strategy, overseeing planning, and guiding a portfolio of change initiatives that ensure the Appeal not only hits its targets but continues to evolve and improve year on year.
If you thrive in a busy, high energy environment where every decision matters, this could be the role for you. Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
In this role, you’ll take the lead on planning, reporting, and evaluation, turning insight into action to drive better performance and ROI. You’ll work closely with the Director of Poppy Appeal, the Transformation Office, and teams across fundraising, marketing, and membership to ensure everything runs like clockwork. From setting strategic priorities to monitoring KPIs, managing risk, and coordinating resources across the organisation, you’ll be the person who makes sure the pieces fit together while always looking for smarter, more effective ways of working.
You’ll also be leading a small but mighty team, coaching, motivating, and supporting them to deliver their best work. Strong relationships are key, both internally with colleagues and externally with partners, to keep the campaign running smoothly and efficiently. It’s a role with a real sense of purpose, creativity, and fun where you’ll see the impact of your work in real time and be part of a campaign that people across the country care about deeply.
This role is home‑based, with most work carried out remotely. You’ll be expected to travel into London for monthly meetings and occasional in‑person sessions; reasonable travel costs will be covered.
Employee benefits include 28 day’s paid holiday (plus
Head of Planning in London employer: The Royal British Legion
Contact Detail:
The Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Planning in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the Poppy Appeal or similar campaigns. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Showcase your passion! When you get the chance to speak with potential employers, let your enthusiasm for the Poppy Appeal shine through. Share your ideas on how to make the campaign even better – it’ll show you’re not just looking for a job, but you genuinely care about the cause.
✨Tip Number 3
Prepare for interviews by diving deep into the Poppy Appeal’s history and impact. Know the stats, the successes, and the challenges. This will help you answer questions confidently and demonstrate that you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of Planning in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Head of Poppy Appeal Planning role. We want to see how you can contribute to our mission, so don’t hold back on showcasing your relevant achievements!
Show Your Passion: Let your enthusiasm for the Poppy Appeal shine through in your written application. We’re looking for someone who genuinely cares about making a difference, so share why this campaign matters to you and how you can help it evolve.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of what you bring to the table. Avoid jargon unless it’s absolutely necessary!
Apply Through Our Website: We encourage you to submit your application via our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts and you’ll be all set!
How to prepare for a job interview at The Royal British Legion
✨Know the Poppy Appeal Inside Out
Before your interview, dive deep into the history and impact of the Poppy Appeal. Understand its goals, past successes, and challenges. This knowledge will not only impress but also show your genuine interest in the role and the charity's mission.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities of this position. Think about how you’ve shaped planning processes or improved performance metrics, and be ready to share concrete examples.
✨Emphasise Team Leadership Skills
As you'll be leading a small team, highlight your experience in coaching and motivating others. Share stories that demonstrate your ability to build strong relationships and foster a collaborative environment, which is crucial for the success of the campaign.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations related to planning and risk management. Prepare by thinking through potential scenarios and your approach to problem-solving, ensuring you can articulate your thought process clearly.
