At a Glance
- Tasks: Lead strategies to engage and retain supporters for a leading Armed Forces charity.
- Company: Join the Royal British Legion, a trusted charity making a real difference.
- Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
- Other info: Collaborative environment with a focus on growth and community impact.
- Why this job: Shape the future of fundraising while supporting those who served our country.
- Qualifications: Experience in retention strategies and strong leadership skills required.
This is a key senior role within Acquisition and Development, leading the strategy for one of the largest and most valuable areas of fundraising income. As Senior Retention Manager, you’ll take ownership of how supporters are engaged beyond their first year, creating joined-up communication journeys that strengthen loyalty, improve supporter experience and maximise long-term value. Working closely with Acquisition, Welcome, Growth and Planning teams, you’ll help shape a more connected and commercially focused approach to supporter engagement across the full fundraising journey.
We’re looking for someone who combines strategic thinking with strong operational delivery. You’ll understand how to build and optimise large-scale retention programmes using audience insight, data, creative and testing to improve performance. This is a highly collaborative leadership role where you’ll influence senior stakeholders, lead and develop a growing team, and help drive new ways of working across Fundraising.
What we are looking for:
- Proven experience leading retention, CRM or mass fundraising strategies at scale
- A confident and collaborative leader who can develop high-performing teams and influence senior stakeholders
- Strong commercial awareness, with the ability to use insight, data and audience understanding to drive engagement and long-term income growth
- Experience developing multi-channel supporter journeys and communications that improve engagement and retention performance
- Someone comfortable working in a fast-paced environment, managing priorities and helping shape new ways of working across fundraising
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
Fundraising Senior Retention Manager employer: The Royal British Legion
The Royal British Legion is an exceptional employer, offering a collaborative and forward-thinking work culture that prioritises the well-being and development of its employees. With generous benefits such as enhanced parental leave, a robust pension scheme, and opportunities for professional growth, you will be part of a mission-driven team dedicated to making a meaningful impact in the lives of those who have served our country. Located at Haig House, the role provides a flexible working environment that supports a healthy work-life balance while contributing to a vital cause.
