At a Glance
- Tasks: Shape fundraising strategies and drive growth for the Royal British Legion.
- Company: Join a leading charity making a real difference for the Armed Forces community.
- Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
- Other info: Dynamic role with opportunities for growth and innovation in a supportive environment.
- Why this job: Influence fundraising strategies and engage with diverse teams to create impactful change.
- Qualifications: Experience in product strategy within the charity sector and strong collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
This is an opportunity for a 6 month maternity cover to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate.
As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight‑led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.
We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction.
This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.
Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time.
It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.
Fundraising sits at the heart of The Royal British Legion’s 10‑year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.
Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us.
You’ll be part of a collaborative, forward‑thinking team, helping shape the future of our fundraising and the impact we achieve together. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee Benefits:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Fundraising Product Strategy Manager (Maternity Cover) employer: The Royal British Legion
The Royal British Legion is an exceptional employer, offering a unique opportunity to contribute to the lives of those who have served in the Armed Forces. With a strong focus on employee development, a collaborative work culture, and generous benefits including enhanced leave and flexible working options, you will thrive in a supportive environment that values your contributions. Join us at our Haig House hub, where you can make a meaningful impact while enjoying a dynamic and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Fundraising Product Strategy Manager (Maternity Cover)
✨Get Involved Locally
Look for local charities and non-profits that are gearing up for fundraising events—these are great places to volunteer your time. Not only will you gain valuable experience, but you’ll also meet people who could connect you with future temporary roles in fundraising!
✨Leverage Your Networks
Don’t underestimate the power of your personal and professional networks in the fundraising world. Reach out to friends and family involved in charitable organisations, as they may know of upcoming temporary opportunities or recommend you to key players in their networks.
✨Check Out Fundraising Events
Attend fundraising events in your area—galas, charity walks, or community fairs. Not only will you understand how these events operate, but they’re excellent for making connections and potentially landing a gig with the organisation hosting them, like The Royal British Legion.
✨Apply on Our Website
When you spot a temporary role that clicks, especially a cool one at The Royal British Legion, make sure you apply through our website. It’s an efficient way to showcase why you'd be a fantastic fit, and it gives us a direct way to keep track of all applicants.
We think you need these skills to ace Fundraising Product Strategy Manager (Maternity Cover)
Some tips for your application 🫡
Show Passion for the Cause:In fundraising-development, it's crucial to convey your genuine passion for the cause you're supporting. Use your cover letter to share a personal story or experience that highlights why this role at The Royal British Legion resonates with you. Let your enthusiasm shine through!
Quantify Your Impact:When detailing your experience, focus on quantifiable achievements related to fundraising, such as the amount of money raised, the number of events organised, or specific campaigns you've contributed to. This data helps demonstrate your effectiveness and can set you apart in the application process.
Tailor Your CV for Fundraising:Ensure your CV is tailored for the fundraising-development field. Highlight skills like communication, relationship-building, and project management. Include any relevant certifications or training that's pertinent to temporary roles in this sector, and don't forget to mention any software you've used for donor management!
Keep It Concise and Clear:For a temporary role at The Royal British Legion, be succinct in your application. Use bullet points in your CV to clearly outline your relevant experiences and skills. Remember, we're interested in what you can bring to the table, so make sure your application is easy to read and to the point!
How to prepare for a job interview at The Royal British Legion
✨Brush Up on Your Fundraising Techniques
In the world of fundraising, having a solid grasp of different fundraising techniques is essential. Make sure you're familiar with things like grant writing, donor relations, and event planning, as these could come up in conversation. Think of examples from your past experiences that highlight your skills in these areas!
✨Know Your Metrics
Fundraising isn't just about charm and good vibes! Be prepared to discuss target metrics you've worked with and how you've successfully achieved them. Maybe you can showcase your understanding of things like donor retention rates or the funds raised from previous campaigns - it’ll really show your analytical side to The Royal British Legion.
✨Showcase Your Passion for the Cause
Given this is a temporary role, the hiring team at The Royal British Legion will want to see your commitment to the cause they're advocating for. Be prepared to talk about why you care about their mission and how you've engaged with similar issues in the past. This enthusiasm can really set you apart from other candidates!
✨Be Ready to Discuss Your Availability
Since this is a temporary gig, be clear about your availability and flexibility. Preparedness to jump into urgent projects or events can be a huge plus. Make sure to highlight your ability to adapt quickly and work efficiently, as that’s exactly what The Royal British Legion will be looking for in a temporary hire!
