At a Glance
- Tasks: Lead brand partnerships and drive revenue across B2B and retail channels.
- Company: Join a dynamic distribution business with a portfolio of premium brands.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Make a real impact by managing top brands and driving commercial success.
- Qualifications: Experience in brand management and strong relationship-building skills.
The predicted salary is between 51750 - 63250 £ per year.
e-Comas is a multi-entity distribution business built around a curated portfolio of premium, market-leading brands, sold across both B2B/retail and D2C marketplace channels. As we continue to grow our brand portfolio, we're looking for a Commercial & Brand Lead to own the external including sub-distribution, B2B and retail side of the business - building and managing the brand partner relationships that drive our wholesale and retail revenue.
You will own the revenue number across B2B, wholesale, and physical retail channels for your brand portfolio, working in team with marketplace - DTC lead, both acting as the primary commercial points of contact for brand partners. From forecasting and target setting through to brand onboarding and pricing governance, you will drive the end-to-end commercial relationship - representing e-Comas at brand meetings, trade events, and commercial reviews, and working closely with the operations team to keep supply aligned with demand.
KEY RESPONSIBILITIES- Forecasting & Target Setting
- Set and own revenue targets per brand across B2B and retail channels
- Produce sales forecasts by brand and account to inform supply chain planning
- Maintain a rolling view of pipeline and conversion to track against targets
- Review and re-forecast quarterly in line with brand commercial plans
- Revenue Accountability
- Own the revenue number across all B2B, wholesale and physical retail channels
- Own brand P&L (top line) and trade margin per partner
- Lead pricing governance across channels, working closely with the marketplace team
- Represent e-Comas at brand meetings, trade events, and commercial reviews
- Brand Management
- Own all brand partner relationships as primary point of contact
- Develop and maintain commercial plans per brand (pricing, terms, targets)
- Build category plans for prospective brands and lead the acquisition pipeline
- Drive new brand onboarding — outreach, pitching, negotiation, and sign-off
- Operations
- Maintain a working understanding of inventory position across all brands
- Collaborate with the operations team on demand signals to support supply chain planning
Commercial & Brand Lead employer: THE ROLE e-Comas
At e-Comas, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As the Commercial & Brand Lead, you will have the opportunity to drive significant revenue growth while working with premium brands in a supportive environment that encourages professional development and innovation. Our commitment to employee growth, coupled with our strategic location, offers unique advantages for networking and industry engagement, making e-Comas a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial & Brand Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE ROLE e-Comas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE ROLE e-Comas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THE ROLE e-Comas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THE ROLE e-Comas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial & Brand Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE ROLE e-Comas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE ROLE e-Comas:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE ROLE e-Comas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE ROLE e-Comas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE ROLE e-Comas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THE ROLE e-Comas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
