Communications, Engagement and Advocacy Manager
Communications, Engagement and Advocacy Manager

Communications, Engagement and Advocacy Manager

Aberdeen Full-Time 42000 - 58000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead communications and advocacy to enhance road safety and engage stakeholders.
  • Company: Join The Road Safety Trust, a leading charity dedicated to reducing road deaths.
  • Benefits: Competitive salary, flexible home-based work, and opportunities for national travel.
  • Why this job: Make a real impact on road safety while developing your communication skills.
  • Qualifications: Experience in communications or advocacy, with strong writing and organisational skills.
  • Other info: Dynamic role with opportunities for professional growth and collaboration.

The predicted salary is between 42000 - 58000 £ per year.

The Road Safety Trust is one of the largest independent grant-giving charities in the UK dedicated to enhancing road safety. Established with the mission to achieve zero road deaths and zero serious injuries on UK roads. The Trust focuses on funding research and practical interventions aimed at reducing accidents and improving safety for all road users.

The Road Safety Trust values and respects each individual employee, client and customer and is committed to promoting equal opportunities throughout its workforce and board. As such, all relevant applicants will receive consideration for employment without regard to age, race, sex, gender reassignment, marital status, disability, or pregnancy status.

Role Overview

To lead the day-to-day delivery of the Trust’s communications, advocacy and engagement work, ensuring our profile, influence and impact continue to grow. The role provides operational leadership across media, content, campaigns, events and stakeholder engagement, while supporting senior colleagues in positioning the Trust as a trusted voice in road safety.

This is a delivery-focused post. The Manager will ensure consistency, timeliness and quality across the Trust’s communications channels and advocacy activities, while the Director retains responsibility for strategy, sign-off, risk and high-level representation.

Primary Responsibilities

  • Strategic Communications
    • Deliver high-quality communications across media, digital and print channels
    • Manage day-to-day media relations, including reactive comment and proactive stories
    • Draft press releases, holding lines, speeches and briefing materials
    • Act as first point of contact for media enquiries, escalating high-risk issues to the Director
    • Monitor coverage and reputation, liaising with external PR suppliers as needed
  • Advocacy and Influence
    • Lead a programme of strategic advocacy to advance the Trust’s policy interests and funding priorities
    • Monitor national policy, legislation and debate across road safety, policing, transport and public health, providing timely briefings
    • Draft policy statements and submissions in partnership with the Grants & Impact team
    • Maintain stakeholder records and support routine engagement
    • Support the Director and CEO in positioning the Trust as an authoritative voice in public discourse
  • Sector Engagement
    • Organise Trust representation at external events, forums and policy roundtables
    • Coordinate staff and Trustee participation in webinars, podcasts and conference
    • Support grantees and partners to promote outcomes from funded projects
  • Communications Delivery
    • Lead content planning and scheduling across web, email, social, and print working with the Digital Content Producer
    • Produce the Trust’s newsletters, website content, social media posts, and bulletins
    • Ensure brand consistency, accessibility and quality assurance of output
    • Manage logistics for events, launches and campaigns
    • Collate KPIs and analytics for monthly reporting to the Director
  • Contract and Supplier Support
    • Administer supplier contracts and KPIs (e.g. PR, dissemination partners)
    • Liaise with agencies to ensure timely delivery of outputs
  • Team Collaboration
    • Work closely with the Digital Content Producer and other colleagues to publish timely, engaging content
    • Contribute to cross-team projects and represent the Communications and Engagement function internally

Person Specification

Experience/Job Related Knowledge

  • Essential
    • Strong experience in communications, public affairs or advocacy roles within charity, public or policy settings
    • Proven track record in media handling and stakeholder engagement
  • Desirable
    • Knowledge of road safety, public health, transport or criminal justice policy
    • Experience in a grant-giving, research-led or evidence-based organisation
    • Familiarity with media monitoring tools (e.g. Onclusive), CRM and stakeholder engagement systems
    • Understanding of digital publishing, social media engagement and basic design workflows
    • Membership of CIPR or equivalent professional body

Skills and Aptitudes

  • Essential
    • Excellent writing and editing skills, adaptable across formats (press releases, newsletters, web, policy papers etc.)
    • Ability to manage multiple deadlines and balance delivery with quality
    • Strong organisational and project management skills
    • Collaborative, proactive, and confident in working independently

Communications, Engagement and Advocacy Manager employer: The Road Safety Trust

The Road Safety Trust is an exceptional employer, offering a dynamic work environment that prioritises employee well-being and professional growth. With a commitment to enhancing road safety, employees are empowered to make a meaningful impact through their work, supported by a culture of collaboration and respect. The home-based role allows for flexibility while also providing opportunities for national travel, ensuring a diverse and engaging experience in the field of advocacy and communications.
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Contact Detail:

The Road Safety Trust Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Communications, Engagement and Advocacy Manager

✨Tip Number 1

Network like a pro! Reach out to people in the road safety sector, attend relevant events, and engage on social media. Building connections can open doors that you didn’t even know existed.

✨Tip Number 2

Prepare for interviews by researching the Road Safety Trust inside out. Know their projects, values, and recent news. This will show your genuine interest and help you stand out as a candidate.

✨Tip Number 3

Practice your pitch! Be ready to articulate how your skills in communications and advocacy align with the Trust’s mission. A confident delivery can make a lasting impression.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.

We think you need these skills to ace Communications, Engagement and Advocacy Manager

Communications Skills
Public Affairs Experience
Media Handling
Stakeholder Engagement
Writing and Editing Skills
Organisational Skills
Project Management Skills
Digital Publishing Knowledge
Social Media Engagement
Event Coordination
Advocacy Skills
Policy Analysis
Collaboration Skills
Adaptability

How to prepare for a job interview at The Road Safety Trust

✨Know Your Stuff

Make sure you research The Road Safety Trust thoroughly. Understand their mission, recent projects, and key challenges in road safety. This will help you tailor your responses and show that you're genuinely interested in the role.

✨Showcase Your Communication Skills

As a Communications, Engagement and Advocacy Manager, your writing and speaking skills are crucial. Prepare examples of your past work, such as press releases or successful campaigns, to demonstrate your ability to communicate effectively across various channels.

✨Engage with Current Issues

Stay updated on current road safety policies and debates. Be ready to discuss how these issues impact the Trust's work and suggest innovative ideas for advocacy and engagement strategies that align with their goals.

✨Prepare Questions

Interviews are a two-way street! Prepare thoughtful questions about the Trust’s future projects, team dynamics, and how they measure success. This shows your enthusiasm and helps you assess if the role is the right fit for you.

Communications, Engagement and Advocacy Manager
The Road Safety Trust
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  • Communications, Engagement and Advocacy Manager

    Aberdeen
    Full-Time
    42000 - 58000 £ / year (est.)

    Application deadline: 2027-11-05

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    The Road Safety Trust

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