Communications, Engagement and Advocacy Manager
Communications, Engagement and Advocacy Manager

Communications, Engagement and Advocacy Manager

Edinburgh Full-Time 42000 - 58000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead communications and advocacy to enhance road safety and engage stakeholders.
  • Company: Join The Road Safety Trust, a leading charity dedicated to reducing road deaths.
  • Benefits: Competitive salary, flexible home-based work, and opportunities for national travel.
  • Why this job: Make a real impact on road safety while developing your communication skills.
  • Qualifications: Experience in communications or advocacy, with strong writing and organisational skills.
  • Other info: Dynamic role with opportunities for professional growth and collaboration.

The predicted salary is between 42000 - 58000 £ per year.

Communications, Engagement and Advocacy Manager

JOB TITLE: Communications, Engagement and Advocacy Manager

RESPONSIBLE TO: Director of Communications and Engagement

LOCATION: Homebased with a requirement for national travel

HOURS: 37.5 hpw

SALARY: £50,000 per annum

CLOSING DATE: 2nd November 2025

**Interviews scheduled for 19th November 2025

About The Road Safety Trust

The Road Safety Trust is one of the largest independent grant-giving charities in the UK dedicated to enhancing road safety. Established with the mission to achieve zero road deaths and zero serious injuries on UK roads.

The Trust focuses on funding research and practical interventions aimed at reducing accidents and improving safety for all road users.

The Road Safety Trust is the sole member of its wholly owned trading subsidiary company (UKROEd) which operates the National Driver Offender Retraining Scheme (NDORS). Surpluses from UKROEd are gifted to the Trust each year, enabling the continuous support of various road safety projects and research grants.

The Road Safety Trust values and respects each individual employee, client and customer and is committed to promoting equal opportunities throughout its workforce and board. As such, all relevant applicants will receive consideration for employment without regard to age, race, sex, gender reassignment, marital status, disability, or pregnancy status.

Please click here to see how RST uses your personal data. https://www.roadsafetytrust.org.uk/privacy

Role Overview

To lead the day-to-day delivery of the Trust’s communications, advocacy and engagement work, ensuring our profile, influence and impact continue to grow. The role provides operational leadership across media, content, campaigns, events and stakeholder engagement, while supporting senior colleagues in positioning the Trust as a trusted voice in road safety.

This is a delivery-focused post. The Manager will ensure consistency, timeliness and quality across the Trust’s communications channels and advocacy activities, while the Director retains responsibility for strategy, sign-off, risk and high-level representation.

Primary Responsibilities

Strategic Communications

  • Deliver high-quality communications across media, digital and print channels
  • Manage day-to-day media relations, including reactive comment and proactive stories
  • Draft press releases, holding lines, speeches and briefing materials
  • Act as first point of contact for media enquiries, escalating high-risk issues to the Director
  • Monitor coverage and reputation, liaising with external PR suppliers as needed

Advocacy and Influence

  • Lead a programme of strategic advocacy to advance the Trust’s policy interests and funding priorities
  • Monitor national policy, legislation and debate across road safety, policing, transport and public health, providing timely briefings
  • Draft policy statements and submissions in partnership with the Grants & Impact team
  • Maintain stakeholder records and support routine engagement
  • Support the Director and CEO in positioning the Trust as an authoritative voice in public discourse

Sector Engagement

  • Organise Trust representation at external events, forums and policy roundtables
  • Coordinate staff and Trustee participation in webinars, podcasts and conference
  • Support grantees and partners to promote outcomes from funded projects

Communications Delivery

  • Lead content planning and scheduling across web, email, social, and print working with the Digital Content Producer
  • Produce the Trust’s newsletters, website content, social media posts, and bulletins
  • Ensure brand consistency, accessibility and quality assurance of output
  • Manage logistics for events, launches and campaigns
  • Collate KPIs and analytics for monthly reporting to the Director

Contract and Supplier Support

  • Administer supplier contracts and KPIs (e.g. PR, dissemination partners)
  • Liaise with agencies to ensure timely delivery of outputs

Team Collaboration

  • Work closely with the Digital Content Producer and other colleagues to publish timely, engaging content
  • Contribute to cross-team projects and represent the Communications and Engagement function internally

The Road Safety Trust

Person Specification

Communications, Engagement & Advocacy Manager

Experience/Job Related Knowledge

Essential

  • Strong experience in communications, public affairs or advocacy roles within charity, public or policy settings
  • Proven track record in media handling and stakeholder engagement

Desirable

  • Knowledge of road safety, public health, transport or criminal justice policy
  • Experience in a grant-giving, research-led or evidence-based organisation
  • Familiarity with media monitoring tools (e.g. Onclusive), CRM and stakeholder engagement systems
  • Understanding of digital publishing, social media engagement and basic design workflows
  • Membership of CIPR or equivalent professional body

Skills and Aptitudes

Essential

  • Excellent writing and editing skills, adaptable across formats (press releases, newsletters, web, policy papers etc.)
  • Ability to manage multiple deadlines and balance delivery with quality
  • Strong organisational and project management skills
  • Collaborative, proactive, and confident in working independently

Communications, Engagement and Advocacy Manager employer: The Road Safety Trust

The Road Safety Trust is an exceptional employer that champions a culture of collaboration and respect, offering employees the opportunity to make a meaningful impact on road safety across the UK. With a commitment to professional development and equal opportunities, staff can expect a supportive environment that values their contributions while providing the flexibility of home-based work combined with national travel. Join us in our mission to achieve zero road deaths and serious injuries, and be part of a dedicated team that drives positive change in public safety.
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Contact Detail:

The Road Safety Trust Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Communications, Engagement and Advocacy Manager

✨Tip Number 1

Network like a pro! Reach out to people in the road safety sector, attend relevant events, and engage with professionals on LinkedIn. Building connections can open doors that you didn’t even know existed.

✨Tip Number 2

Prepare for interviews by researching the Road Safety Trust inside out. Know their projects, values, and recent news. This will show your genuine interest and help you stand out as a candidate who’s truly invested.

✨Tip Number 3

Practice your pitch! Be ready to articulate how your skills in communications and advocacy align with the Trust's mission. A confident delivery can make a lasting impression on interviewers.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step to connect with us directly.

We think you need these skills to ace Communications, Engagement and Advocacy Manager

Communications Skills
Public Affairs Experience
Media Handling
Stakeholder Engagement
Writing and Editing Skills
Organisational Skills
Project Management Skills
Digital Publishing Knowledge
Social Media Engagement
Event Coordination
Advocacy Skills
Policy Analysis
Collaboration Skills
Adaptability

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Communications, Engagement and Advocacy Manager role. Highlight your relevant experience in communications and advocacy, and show us how you can contribute to our mission at The Road Safety Trust.

Showcase Your Writing Skills: Since excellent writing is key for this role, include examples of your best work. Whether it’s press releases, newsletters, or policy papers, let us see your ability to adapt your writing style across different formats.

Be Clear and Concise: When filling out your application, keep it straightforward. We appreciate clarity and brevity, so make sure your points are easy to understand and get straight to the heart of what makes you a great fit for the role.

Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at The Road Safety Trust

✨Know Your Stuff

Make sure you research The Road Safety Trust thoroughly. Understand their mission, recent projects, and key challenges in road safety. This will help you tailor your responses and show that you're genuinely interested in the role.

✨Showcase Your Communication Skills

As a Communications, Engagement and Advocacy Manager, your writing and speaking skills are crucial. Prepare examples of your past work, such as press releases or successful campaigns, to demonstrate your ability to communicate effectively across various channels.

✨Engage with Current Issues

Stay updated on current road safety policies and debates. Be ready to discuss how these issues impact the Trust's work and suggest innovative ideas for advocacy. This shows that you’re proactive and knowledgeable about the sector.

✨Prepare Questions

Have a few thoughtful questions ready to ask at the end of the interview. This could be about the Trust’s future projects or how they measure the success of their communications strategies. It shows your enthusiasm and helps you assess if the role is right for you.

Communications, Engagement and Advocacy Manager
The Road Safety Trust
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  • Communications, Engagement and Advocacy Manager

    Edinburgh
    Full-Time
    42000 - 58000 £ / year (est.)

    Application deadline: 2027-11-05

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    The Road Safety Trust

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