At a Glance
- Tasks: Analyse user behaviour and enhance digital experiences for Ritz-Carlton Yacht Collection.
- Company: Join the Ritz-Carlton Yacht Collection, a leader in ultra-luxury hospitality at sea.
- Benefits: Enjoy a hybrid work environment with opportunities for international travel.
- Why this job: Be part of a legacy that values excellence, diversity, and personal growth.
- Qualifications: 5+ years in hospitality marketing; strong analytical skills and a degree in a quantitative field required.
- Other info: Embrace a culture of trust, respect, and commitment while delivering top-notch service.
The predicted salary is between 36000 - 60000 £ per year.
Sr. Digital Optimization Analyst page is loaded
Sr. Digital Optimization Analyst
Apply remote type Hybrid locations Ft. Lauderdale time type Full time posted on Posted 13 Days Ago job requisition id R-100584
Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury
Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a \”Lady or Gentleman\” of our esteemed team, you\’ll be entrusted with the art of delivering the impeccable \”Gold Standards\” that have made the Ritz-Carlton an epitome of excellence across the globe.
The Essence of Excellence: The Gold Standards
The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.
The Employee Promise
At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.
Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.
Job Summary
The Sr. Digital Optimization analyst is responsible for leveraging data (primarily website and app) to analyze user behavior and monitor the performance of our digital experiences across key touchpoints in the user journey. This role focuses on driving incremental improvement and growth by enhancing user experiences, boosting content engagement, improving conversion, and increasing revenue growth. The ideal candidate is passionate about customer experience, has a talent for data storytelling, and can present actionable insights to inform digital experience strategies.
Essential Functions
- Provide analytical support for strategic and tactical initiatives, which may include creating models, defining methodology , determining variables, sourcing data (web, app, marketing, survey, customer/sales), validating data, analyzing risk, and providing succinct recommendations.
- Develop a thorough understanding of our data warehouse and play an active role in planning for future marketing data needs.
- A/B testing website campaigns, analyzing key digital metrics, and identifying opportunities to increase web and app engagement and conversion performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Creating and maintaining dashboards, data visualizations, and survey and website performance reports.
- Monitoring and analyzing digital behavior and marketing trends.
- Strong c ommunicat ion and present ation skills with colleagues, managers, and senior leadership.
Competency
- 5+ years of experience working with hospitality brands at a leading consultancy, agency, or in-house marketing team
- Bachelor’s degree in a quantitative discipline is required . An advanced degree (e.g., MBA) is a plus
- Advanced knowledge of analytics tools such as Digital Analytics (Google 360, Adobe), heat mapping tools (i.e., HotJar , Quantum, Metric, or ClickTale )
- Strong knowledge of Optimization tools from strategy through analysis (Adobe Target, Optimizely, Monetate , or CrazyEgg )
- Comfortable navigating large datasets and a demonstrated willingness to get your hands dirty with internal reporting tools ( BigQuery , Salesforce, Point of Sale data, and Excel)
- Design and analysis experience is required , including demonstrated ability to analyze and visualize data via visualization solutions such as Tableau (preferred), Domo, or Power BI
- Exceptional at finding trends in the data, articulating the \”so what,\” and translating insights into strategic recommendations
- Excellent communication and data storytelling skills, including the ability to clearly present findings and recommendations
- Independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary .
Expected Hours of Work
- The position is full-time/hybrid
- Occasional international travel
The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.
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Sr. Digital Optimization Analyst employer: The Ritz-Carlton Yacht Collection
Contact Detail:
The Ritz-Carlton Yacht Collection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Digital Optimization Analyst
✨Tip Number 1
Familiarise yourself with the Ritz-Carlton brand and its Gold Standards. Understanding their commitment to luxury and service excellence will help you align your insights and recommendations with their core values during interviews.
✨Tip Number 2
Brush up on your data storytelling skills. Be prepared to discuss how you've used data to drive user engagement and conversion in previous roles, as this is a key focus for the Sr. Digital Optimization Analyst position.
✨Tip Number 3
Showcase your experience with analytics tools like Google 360 or Adobe Analytics. Be ready to provide examples of how you've leveraged these tools to enhance digital experiences and improve performance metrics.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and how you've identified opportunities for improvement in past projects. Highlight specific results you've achieved through optimisation efforts to demonstrate your impact.
We think you need these skills to ace Sr. Digital Optimization Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics and optimisation. Focus on your achievements in previous roles, especially those related to user behaviour analysis and conversion improvement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and data storytelling. Mention specific tools and methodologies you have used in the past that align with the job requirements, such as A/B testing or data visualisation.
Showcase Your Analytical Skills: Provide examples of how you've leveraged data to drive improvements in digital experiences. Use metrics and results to demonstrate your impact, such as increased engagement rates or revenue growth from previous projects.
Prepare for Potential Assessments: Be ready to discuss your analytical approach and problem-solving skills during the interview process. You may be asked to analyse a dataset or present insights, so practice articulating your thought process clearly and confidently.
How to prepare for a job interview at The Ritz-Carlton Yacht Collection
✨Understand the Gold Standards
Familiarise yourself with the Ritz-Carlton's Gold Standards before the interview. These principles are crucial to their brand identity, and demonstrating your understanding of them will show that you align with their values.
✨Showcase Your Data Storytelling Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Be ready to share specific examples where your insights led to improved user experiences or increased engagement.
✨Be Ready for Technical Questions
Since the role requires advanced knowledge of analytics tools, brush up on your skills with platforms like Google Analytics and Adobe. Expect questions that assess your familiarity with A/B testing and data visualisation tools.
✨Demonstrate Your Communication Skills
Practice articulating your thoughts clearly and concisely. The ability to present findings and recommendations effectively is key, so consider preparing a brief presentation on a relevant topic to showcase your skills.