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- Tasks: Lead the setup and optimization of PPC campaigns for B2B clients.
- Company: Join a multi-award winning marketing agency in Manchester.
- Benefits: Enjoy 25 days holiday, hybrid work, and a training allowance.
- Why this job: Step up your career while driving impactful lead generation strategies.
- Qualifications: 3+ years in Paid Search with strong Google Ads experience required.
- Other info: No Visa Sponsorship available; apply now to join our dynamic team!
The predicted salary is between 36000 - 60000 £ per year.
About the Company
A multi-award winning, growing integrated Marketing Agency in Manchester is looking for a PPC Manager to join their team.
Working on B2B clients, you’ll be responsible for the set up, optimisation and management of lead gen campaigns. Working alongside the client services team, you’ll be updating clients on the status and performance of their campaigns, running analysis and reporting. You’ll be working closely with the Digital Strategy Manager to ensure paid is synced into the client strategy, and mentor a Digital Marketing Executive who will support you on larger projects.
We'd be interested in speaking to Senior PPC Executives looking to step up, or PPC Managers looking for a new challenge.
Responsibilities
- Develop, implement, and optimise PPC campaigns (Google Ads, LinkedIn) to meet client KPIs and target results.
- Manage client budgets strategically, focusing on maximizing ROI while minimizing CPC and CPA.
- Perform in-depth campaign analysis, testing copy, targeting, and bidding to boost performance.
- Own the paid media strategy, driving lead generation and supporting long-term sales growth.
- Create quarterly reports with actionable insights, present to clients, and contribute to long-term marketing and pitch strategies.
Skills
- Minimum of 3 years experience in Paid Search
- Experience with Google Ads, Excel and Google Sheets
- Excellent communication skills, and confident in presenting to clients
- Comfortable with data, analysis and reporting
Benefits
This agency offers benefits and professional development opportunities, some of which include:
- 25 days holiday + BHs
- Company bonus scheme
- Hybrid working – 2 days in office based in Manchester CC
- Training and development allowance to help you develop professionally.
Unfortunately, the company does not offer Visa Sponsorship. Please apply now to be considered.
PPC Manager employer: The Right One
Contact Detail:
The Right One Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarize yourself with the latest trends and updates in PPC advertising, especially on platforms like Google Ads and LinkedIn. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share insights on how you optimized budgets and improved ROI, as this will showcase your hands-on experience and strategic thinking.
✨Tip Number 3
Practice your presentation skills, as you'll need to confidently present campaign results and strategies to clients. Consider doing mock presentations to friends or colleagues to refine your delivery and receive constructive feedback.
✨Tip Number 4
Network with professionals in the PPC space, especially those who work in B2B marketing. Engaging with others in the field can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management, particularly with Google Ads and LinkedIn. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and your understanding of the agency's goals. Mention how your skills align with their needs, especially in lead generation and client communication.
Showcase Analytical Skills: Since the role requires in-depth campaign analysis, emphasize your analytical skills in both your CV and cover letter. Provide examples of how you've used data to optimize campaigns and improve ROI.
Prepare for Interviews: If invited for an interview, be ready to discuss your previous PPC campaigns in detail. Prepare to present your approach to managing budgets, testing strategies, and reporting results to clients.
How to prepare for a job interview at The Right One
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific examples of successful campaigns you've managed, focusing on how you met client KPIs and maximized ROI.
✨Demonstrate Analytical Skills
Since the role involves in-depth campaign analysis, come ready to discuss your approach to testing copy, targeting, and bidding strategies. Share insights from past analyses that led to improved performance.
✨Communicate Effectively
Excellent communication skills are crucial for this position. Practice explaining complex data and campaign results in a clear and concise manner, as you'll need to present these to clients regularly.
✨Prepare for Client Interaction
As you'll be updating clients on campaign performance, think about how you would handle client questions or concerns. Prepare to demonstrate your confidence in presenting and discussing strategies.
