At a Glance
- Tasks: Lead digital marketing efforts to boost engagement and fundraising for a meaningful cause.
- Company: Join Book Aid International, a charity dedicated to providing access to books worldwide.
- Benefits: Flexible working hours, creative environment, and the chance to make a real difference.
- Other info: Exciting opportunity to grow in a newly created role within a supportive team.
- Why this job: Shape impactful digital strategies while connecting with passionate supporters and communities.
- Qualifications: Proven digital marketing experience, strong analytical skills, and excellent copywriting abilities.
The predicted salary is between 30000 - 40000 £ per year.
At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read.
We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands‐on role at the heart of our Income and Engagement Team, leading day‐to‐day digital activity while helping shape how we connect with supporters, publishers and other audiences.
This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.
The postholder will lead on:
- Social media, email marketing, SEO, website management and paid advertising
- Digital fundraising campaigns and supporter journeys
- Data, analytics and optimisation across all digital channels
- Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager
We are looking for someone with proven digital marketing experience, strong analytical skills and a data‐informed approach, experience of digital fundraising or the charity sector, excellent copywriting skills and an eye for engaging content, and knowledge of GDPR as it applies to digital marketing.
If this sounds like you, we'd love to hear from you. For full details about the role, including details on the recruitment process, please visit our website and download the Role Description.
Applications are a CV and a maximum 2‐page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role description. CVs received without a covering statement may not be considered.
Digital Marketing Manager employer: The Right Ethos - Specialist External Affairs Recruitment
At Book Aid International, we pride ourselves on being an exceptional employer that champions creativity and innovation in the charity sector. Our collaborative work culture fosters personal and professional growth, offering employees the chance to make a meaningful impact while developing their skills in digital marketing. Located in a vibrant community, we provide unique opportunities for engagement with diverse audiences, ensuring that every team member plays a vital role in our mission to promote literacy and equality through access to books.
Contact Details:
The Right Ethos - Specialist External Affairs Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those connected to charities. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. This could be a blog, a social media campaign, or even a mock fundraising strategy. It’s a great way to demonstrate your creativity and analytical skills.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and read up on the latest digital marketing strategies. This will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our site. Make sure to tailor your covering statement to highlight how your experiences align with our mission at Book Aid International.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft a Compelling Covering Statement:Your covering statement is your chance to shine! Make sure it highlights your relevant experiences and skills that match the job description. Keep it concise, engaging, and focused on how you can contribute to our mission at Book Aid International.
Tailor Your CV:Don’t just send the same CV for every application. Tailor it to reflect the specific skills and experiences that align with the Digital Marketing Manager role. We want to see how your background fits with our goals and values!
Show Off Your Creativity:As a Digital Marketing Manager, creativity is key! Use your covering statement to showcase your innovative ideas and past successes in digital marketing. We love seeing how you think outside the box!
Follow the Application Guidelines:Make sure you follow the application guidelines closely. Remember, we need both a CV and a covering statement, so don’t skip any steps! Applying through our website ensures your application gets to us smoothly.
How to prepare for a job interview at The Right Ethos - Specialist External Affairs Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in social media, email marketing, and SEO. Be ready to discuss specific campaigns you've worked on and how they drove engagement or fundraising.
✨Show Off Your Analytical Skills
Since this role is data-driven, come prepared with examples of how you've used analytics to optimise campaigns. Talk about the tools you’ve used and the insights you’ve gained from data to improve performance.
✨Craft a Compelling Narrative
Your copywriting skills are crucial, so think about how you can showcase your ability to create engaging content. Prepare a few examples of your work that highlight your creativity and effectiveness in connecting with audiences.
✨Understand GDPR and Its Importance
Familiarise yourself with GDPR regulations as they apply to digital marketing. Be ready to discuss how you ensure compliance in your campaigns while still achieving great results.
