At a Glance
- Tasks: Lead digital marketing efforts to engage supporters and boost fundraising.
- Company: Join Book Aid International, a charity transforming lives through books.
- Benefits: Be part of a meaningful mission with opportunities for creativity and growth.
- Other info: Exciting chance to make a difference in a newly created role.
- Why this job: Shape impactful digital strategies and connect communities with the power of reading.
- Qualifications: Experience in digital marketing, strong analytical skills, and excellent copywriting.
The predicted salary is between 30000 - 40000 £ per year.
At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read.
We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers and other audiences. This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.
The postholder will lead on:
- Social media, email marketing, SEO, website management and paid advertising
- Digital fundraising campaigns and supporter journeys
- Data, analytics and optimisation across all digital channels
- Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager
We are looking for someone with proven digital marketing experience, strong analytical skills and a data-informed approach, experience of digital fundraising or the charity sector, excellent copywriting skills and an eye for engaging content, and knowledge of GDPR as it applies to digital marketing. If this sounds like you, we’d love to hear from you.
For full details about the role, including details on the recruitment process, please visit our website and download the Role Description. Applications are a CV and a maximum 2-page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role description. CVs received without a covering statement may not be considered.
Digital Marketing Manager employer: The Right Ethos - Specialist External Affairs Recruitment
At Book Aid International, we pride ourselves on being an exceptional employer that champions creativity and collaboration in the heart of our Income and Engagement Team. Our supportive work culture fosters professional growth and innovation, allowing you to make a meaningful impact while working alongside passionate individuals dedicated to promoting literacy and equality. With a focus on employee development and a commitment to our mission, this is a unique opportunity to shape digital marketing strategies that resonate globally.
Contact Details:
The Right Ethos - Specialist External Affairs Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work in charities or similar sectors. Attend events, join online forums, and don’t be shy about asking for informational interviews – you never know where a chat might lead!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those that highlight your analytical skills and creativity. Use real data to demonstrate how your strategies have made an impact – numbers speak volumes!
✨Tip Number 3
Tailor your approach! When reaching out to Book Aid International, make sure to align your messaging with their mission. Show them how your experience in digital fundraising can help them maximise their reach and engagement – it’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about the role and ready to jump into the exciting work at Book Aid International.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Covering Statement:Make sure your covering statement is specifically tailored to the Digital Marketing Manager role. Highlight your relevant experiences and skills that align with what we’re looking for, like your digital marketing expertise and analytical skills.
Showcase Your Creativity:We want to see your creative side! Use your covering statement to demonstrate how you've successfully engaged audiences in the past. Share examples of campaigns you've led or content you've created that really made an impact.
Be Data-Driven:Since this role is all about maximising reach and engagement, don’t forget to include any data-driven results from your previous roles. Show us how your analytical skills have helped improve campaigns or fundraising efforts.
Follow Application Guidelines:Remember to follow our application guidelines closely. Submit your CV along with a maximum 2-page covering statement. Applications without a covering statement might not be considered, so make sure you include it when applying through our website!
How to prepare for a job interview at The Right Ethos - Specialist External Affairs Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around social media, SEO, and email campaigns. Be ready to discuss specific strategies you've used in the past and how they can apply to Book Aid International's mission.
✨Show Your Analytical Side
Since this role requires a data-driven approach, come prepared with examples of how you've used analytics to optimise campaigns. Think about metrics you've tracked and how those insights led to improved engagement or fundraising results.
✨Craft a Compelling Covering Statement
Your covering statement is your chance to shine! Highlight your relevant experiences and skills that align with the job description. Make it engaging and ensure it reflects your passion for digital marketing and the charity sector.
✨Understand GDPR and Its Importance
Familiarise yourself with GDPR regulations as they pertain to digital marketing. Be ready to discuss how you’ve ensured compliance in previous roles, as this knowledge will be crucial for maintaining trust with supporters and audiences.
