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- Tasks: Lead growth strategies and optimise digital presence for a cycling retail brand.
- Company: Direct-to-consumer cycling business with a focus on innovation and performance.
- Benefits: Flexible working hours, inclusive culture, and opportunities for professional growth.
- Why this job: Join a passionate team and make a real impact in the cycling industry.
- Qualifications: Experience in digital marketing and a passion for cycling or active lifestyles.
- Other info: Collaborative environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Location: Steyning, West Sussex
Hours: Full time
About the role
We are looking for an Ecommerce Director to develop and execute growth strategies, identify new revenue streams and market opportunities. Support in the leverage of digital platforms to grow online presence and accessibility of our direct-to-consumer cycling retail websites. You will help bridge the gap between customer and brand to ensure touchpoints across the customers’ journey are engaging, efficient and effective.
Reporting into the Chief Executive Officer, you will be responsible for expanding into new markets, optimising digital strategies and increasing customer base and retention. Working closely with the Marketing Director, Ecommerce team, internal teams and external service providers, to ensure that all growth-related initiatives align with the company’s overall objectives.
About us
We are a direct-to-consumer business, we predominantly sell after-market bicycle wheels under the brand Hunt Bike Wheels, operating out of headquarters in West Sussex, England and operations out of the USA and Germany. The goal is to create solutions for all riders, taking an engineering first approach to create cutting-edge performance wheel products for riders around the world.
Key responsibilities
- Develop and execute data-driven growth strategies that unlock new revenue streams, markets, audiences and traffic generation.
- Lead the evolution of the customer lifecycle, identifying key touchpoints and optimising them for engagement, conversion, and retention.
- Provide strategic support to increase opportunities in content delivery and industry leading implementation.
- Using the highest level of SEO and SEM technical skills to manage, analyse and drive improvement against metrics set - ensuring The Rider Firm maintain and outperform our competitors.
- Driving the Affiliate Marketing and Display Advertising plans, working in close collaboration with our Marketing team.
- Lead and evolve the ECRM delivery plan, supporting in the analysis and delivery of segmented Email campaigns.
- Drive Social media strategy and performance across paid and organic social channels, ensuring content, targeting and spend translate into measurable growth in traffic, engagement, and conversion.
- Own the planning, execution and optimisation of all paid search activity (PPC), using data-led testing, audience segmentation and budget control to maximise ROI and rider acquisition.
- Identify and prioritise ROI-driven opportunities across products, platforms, and geographic markets.
- Ensure TRF are providing the best possible rider experience, with our websites and E-Commerce digital channels being key to serving our riders, guiding, exciting and inspiring them on their journey.
- Foster cross-functional collaboration between Ecommerce, Marketing, Commercial, and Product teams to drive synergy and shared success.
- Build, mentor, and empower teams to embrace a growth mindset, fostering innovation and preparing the organisation for future opportunities.
What we’re looking for:
- Proven experience and success in Digital Marketing in the retail space and ideally in the direct-to-consumer Ecommerce space.
- Passion for the cycling industry or active lifestyle sectors — understanding the customer mindset is a strong advantage.
- A highly analytical, data led approach to all core decisions.
- Demonstrable expertise in effective delivery of SEO, SEM and ECRM strategies.
- Proficient in the use of Ecommerce technologies i.e. Klaviyo, Shopify, GA4, Google suit, social media channels.
- A drive to compete and be better than our competition is what will create momentum for both you and the Ecommerce team within the wider business.
- A proven ability in developing and executing long-term growth strategies that have resulted in return on investment.
- Collaborative leadership style that inspires teams and aligns stakeholders across functions.
We believe in building diverse and inclusive teams. We encourage applicants from all backgrounds and experiences, including those from underrepresented groups, to apply for this role.
We offer flexibility in working hours and are happy to consider any reasonable adjustments that may support you in the role.
Ecommerce Director in Steyning employer: The Rider Firm
Contact Detail:
The Rider Firm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Director in Steyning
✨Tip Number 1
Network like a pro! Reach out to people in the cycling and ecommerce industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in digital marketing and ecommerce. This is a great way to demonstrate your expertise and passion for the industry.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their ecommerce strategies and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t just apply through email; use our website too! It’s a great way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at The Rider Firm.
We think you need these skills to ace Ecommerce Director in Steyning
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Ecommerce Director role. Highlight your experience in digital marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the cycling industry and how your skills can help us grow. Keep it engaging and relevant to the role, so we can see your personality come through.
Showcase Your Analytical Skills: Since this role requires a data-driven approach, make sure to include examples of how you've used analytics to drive growth in previous positions. We love seeing numbers and results that back up your claims!
Follow Application Instructions: Don't forget to follow the application instructions carefully! Email your CV and cover letter to careers@theriderfirm.cc, and remember to reference the job title in the subject line. We can't wait to hear from you!
How to prepare for a job interview at The Rider Firm
✨Know Your Numbers
As an Ecommerce Director, you'll need to demonstrate your analytical skills. Brush up on key metrics related to digital marketing, customer acquisition, and retention rates. Be ready to discuss how you've used data to drive growth in previous roles.
✨Show Your Passion for Cycling
This role is all about connecting with the cycling community. Make sure to express your enthusiasm for the cycling industry and share any personal experiences or insights that relate to the brand. This will show that you understand the customer mindset.
✨Prepare for Strategic Discussions
Expect to dive deep into your experience with SEO, SEM, and ECRM strategies. Prepare specific examples of how you've successfully implemented these strategies in the past, and be ready to discuss how you would apply them to enhance The Rider Firm's online presence.
✨Collaboration is Key
Highlight your collaborative leadership style during the interview. Be prepared to discuss how you've worked with cross-functional teams in the past, and how you plan to foster synergy between Ecommerce, Marketing, and other departments at The Rider Firm.
