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- Tasks: Lead the strategy and execution of tailored product assortments for Reebok's key accounts.
- Company: Join Reebok Europe, a dynamic leader in sportswear innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on sportswear and consumer-led products.
- Why this job: Make a real impact on product development while driving brand energy and revenue.
- Qualifications: Experience in product management and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Reebok Europe is seeking a commercially driven and meticulous Product Line Manager to lead the strategy, development, and execution of SMUs (Special Make-Ups) across key accounts and markets. This role sits at the intersection of merchandising, product creation, sales, and marketing, ensuring that tailored product assortments meet the specific needs of strategic partners while aligning with Reebok's brand vision and seasonal direction. You will own the end-to-end SMU process for both Footwear and Apparel, from opportunity identification and briefing through development, commercialisation, and performance tracking, delivering compelling, account specific product that drives revenue and strengthens key relationships, whilst driving energy for the brand.
Main Responsibilities
- Define and execute seasonal SMU strategies aligned with Reebok Europe's commercial goals and brand direction.
- Identify SMU opportunities across key accounts, collaborations, markets and product categories.
- Partner with Merchandising and Sales teams to understand customer needs, pricing structures and consumer demand.
- Lead the creation of SMU briefs, ensuring clear direction on product, pricing, margins and timelines.
- Collaborate closely with Global Design and Product Creation teams to deliver SMUs efficiently and on time.
- Build commercially viable assortments tailored to retail partners while managing margins, pricing architecture and volume expectations.
- Track SMU performance, analysing sales, risks and opportunities to drive future product decisions.
- Act as the key cross‑functional contact across Sales, Marketing, Merchandising and Product teams, supporting go‑to‑market execution, storytelling and presentations.
Person Specifications
- Experience in product management, merchandising or product creation within the sportswear, fashion or lifestyle industry.
- Strong understanding of SMU development, wholesale business models, and end‑to‑end product creation across apparel and footwear.
- Commercially driven with strong analytical, organisational and project management skills, able to manage multiple deadlines and stakeholders.
- Excellent communication and influencing skills with experience working cross‑functionally across Sales, Marketing, Merchandising and Product teams.
- Passionate about sportswear and consumer‑led product, with strong attention to detail and proficiency in PLM systems and Microsoft Office, particularly Excel and PowerPoint.
Senior Product SMU Manager - REEBOK employer: The Retail Partnership Ltd
Contact Detail:
The Retail Partnership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product SMU Manager - REEBOK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Reebok. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Reebok’s latest products and strategies, especially around SMUs. Be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in product management and how it relates to the role. Think of specific examples where you’ve driven revenue or strengthened relationships. Make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us. Let’s get you in the door!
We think you need these skills to ace Senior Product SMU Manager - REEBOK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Product SMU Manager role. Highlight your experience in product management and any relevant achievements in the sportswear or fashion industry.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about Reebok and how your background makes you the perfect fit for this role. Be specific about your experience with SMUs and how you've driven commercial success in previous positions.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, include examples of how you've used data to inform product decisions or track performance in your application. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Reebok team!
How to prepare for a job interview at The Retail Partnership Ltd
✨Know Your SMUs Inside Out
Before the interview, dive deep into Reebok's Special Make-Ups (SMUs). Understand their recent launches, key accounts, and how they align with the brand's vision. This knowledge will help you demonstrate your passion and insight during discussions.
✨Showcase Your Cross-Functional Experience
Be ready to share specific examples of how you've collaborated with sales, marketing, and merchandising teams in the past. Highlight your ability to manage multiple stakeholders and deadlines, as this role requires strong cross-functional communication skills.
✨Prepare for Analytical Questions
Since the role demands a strong analytical mindset, brush up on your data interpretation skills. Be prepared to discuss how you've tracked product performance and made data-driven decisions in previous roles. Use concrete examples to illustrate your analytical prowess.
✨Demonstrate Your Commercial Acumen
Reebok is looking for someone commercially driven, so be ready to discuss how you've identified market opportunities and developed strategies that align with commercial goals. Share insights on pricing structures and consumer demand to show you understand the wholesale business model.