At a Glance
- Tasks: Lead the e-commerce strategy and boost online sales for a trendy womenswear brand.
- Company: Dynamic fashion brand with a focus on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced environment with plenty of room for creativity and career advancement.
- Why this job: Join a vibrant team and make a real impact in the fashion e-commerce space.
- Qualifications: Experience in fashion e-commerce and strong digital marketing skills required.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an accomplished E‑commerce Manager to lead the strategic direction, performance, and operational execution of my client’s online retail business across the UK and international markets. This role requires a demonstrable track record within the fashion ecommerce sector, strong commercial judgement, and the ability to balance brand stewardship with data‑led performance optimisation.
This is a key position within the business. They are looking for an experienced and hands‑on E‑commerce Manager with a proven track record of growing online sales within a fashion brand. You will be responsible for the website’s overall performance, digital marketing strategy, and social media alignment to ensure consistent brand growth and increased revenue. You must be commercially minded, data‑driven, have a proven track record with a similar brand and be confident leading digital initiatives that deliver measurable results.
Main Responsibilities Will Include:
- Own and manage the e‑commerce platform, ensuring it is fully optimised for sales, user experience, and conversion.
- Develop and execute a clear online growth strategy to increase traffic, conversion rate, and average order value.
- Analyse performance data including sales, customer behaviour, and campaign effectiveness; provide recommendations for continuous improvement.
- Drive digital marketing activity across paid social, PPC, email marketing, and SEO in line with brand and commercial objectives.
- Optimise adverts end-to-end, refining creative, content, placements, audience targeting, and scaling best‑performing campaigns.
- Load new adverts, set up audience targeting, and grow relevant onsite and social content.
- Run A/B tests and other optimisation initiatives to improve onsite advertising performance and the overall customer journey.
- Own testing and optimisation strategies to enhance customer experience and drive measurable performance uplift.
- Monitor KPIs and overall trading performance; provide weekly trading updates highlighting key issues and opportunities.
- Analyse reporting and data insights to identify trends, user behaviour changes, and opportunities to optimise the sales funnel with a commercial focus.
- Oversee website content, merchandising, and product presentation to maximise engagement and sales.
- Manage online promotions, pricing strategy, and stock availability to support revenue growth.
- Work closely with creative, digital marketing, and retail teams to ensure strong product launches and cohesive online campaigns.
- Lead and support the social media strategy, ensuring alignment between social content and commercial goals.
- Share cross‑channel insights to ensure adverts reflect current sales performance and trend data.
- Monitor competitor activity, fashion market trends, and emerging ecommerce technologies to maintain a competitive online presence.
- Adapt quickly to changes in the ecommerce landscape.
Person Specifications:
- Proven track record of growing online sales for a fashion brand.
- Strong understanding of digital marketing channels, including paid social, PPC, SEO, and email marketing.
- Highly analytical with the ability to interpret data and translate it into action.
- Strong commercial awareness and understanding of fashion retail.
- Experience working with social media platforms to drive brand engagement and revenue.
- Excellent organisational and communication skills.
- Hands‑on, proactive and results‑focused.
Ecommerce Manager - Womenswear Brand employer: The Retail Partnership Ltd
As an Ecommerce Manager for a leading womenswear brand, you will thrive in a dynamic and innovative work environment that champions creativity and data-driven decision-making. The company offers competitive benefits, a collaborative culture that encourages professional growth, and the opportunity to make a significant impact on the brand's online presence across the UK and international markets. Join a team that values your expertise and supports your career development while working at the forefront of the fashion ecommerce sector.
Contact Details:
The Retail Partnership Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager - Womenswear Brand
✨Tip Number 1
Network like a pro! Reach out to people in the fashion ecommerce space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past successes in growing online sales and optimising digital marketing strategies. This will give potential employers a taste of what you can bring to their brand.
✨Tip Number 3
Stay updated with trends! Follow fashion ecommerce blogs and social media accounts to keep your finger on the pulse. Being knowledgeable about the latest trends can help you stand out in interviews.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Ecommerce Manager - Womenswear Brand
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your previous successes in the fashion ecommerce sector. We want to see how you've grown online sales and what strategies you used to achieve that. Be specific about your achievements!
Be Data-Driven:Since this role is all about performance optimisation, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to make decisions and improve results. We love a numbers-driven approach!
Tailor Your Application:Customise your application to reflect the job description. Use similar language and keywords that resonate with us. This shows you understand the role and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at The Retail Partnership Ltd
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Whether it's conversion rates, average order values, or growth percentages, having these figures at your fingertips will show that you're data-driven and results-oriented.
✨Showcase Your Strategy Skills
Be ready to discuss your approach to developing an online growth strategy. Think about how you've previously increased traffic or optimised user experience. Sharing a clear example of a successful campaign can really impress the interviewers.
✨Familiarise Yourself with the Brand
Do your homework on the brand you'll be interviewing for. Understand their target audience, current marketing strategies, and recent campaigns. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a poorly performing ad or responding to a sudden drop in sales. Practising your responses to these scenarios will help you articulate your problem-solving skills effectively.
