CRM Specialist - Fashion Brand

Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London.
This is a hands‑on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best‑in‑class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.

Main Responsibilities Will Include:

• Owning the end‑to‑end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo
• Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes
• Building, maintaining and optimising automated lifecycle flows including welcome, post‑purchase, cart abandonment, browse abandonment and win‑back sequences
• Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content
• Executing campaigns across multi‑market and multi‑currency environments, supporting localisation for European audiences
• Designing and executing A/B tests across subject lines, content, send times and segmentation strategies to embed a test‑and‑learn culture
• Tracking and reporting on key CRM performance metrics including open rate, CTR, CTOR, conversion and revenue contribution, with clear insights and recommendations
• Briefing copy and creative teams to ensure all communications are on‑brand, accurate and delivered on time to a high standard
• Collaborating cross‑functionally with Ecommerce, Merchandising and Brand Marketing teams to align messaging, timing and creative assets

Person Specification:

• Previous experience in a CRM, email marketing or lifecycle marketing role within ecommerce, retail or fashion, with proven hands‑on Klaviyo experience
• Strong analytical skills with a data‑driven approach, including proficiency in Excel or Google Sheets and familiarity with Google Analytics or similar web analytics platforms
• Experience managing multi‑market or multi‑language CRM communications, with an understanding of how to adapt content for regional audiences
• Commercially aware and customer‑centric, with a clear understanding of how CRM activity connects to revenue, retention and customer lifetime value
• A highly organised, detail‑oriented communicator who thrives in a fast‑paced, cross‑functional environment and can present performance insights clearly to stakeholders