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- Tasks: Lead innovative brand initiatives for Reebok across diverse sports categories.
- Company: Join a dynamic team at Reebok, a leader in sports and culture.
- Benefits: Competitive salary, creative freedom, and opportunities for growth.
- Why this job: Shape the future of Reebok and connect with athletes and consumers worldwide.
- Qualifications: Experience in brand management and a passion for sports and storytelling.
- Other info: Collaborative environment with a focus on impactful marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an innovative and experienced Brand Manager for Reebok to lead the development and execution of compelling brand initiatives across diverse sport categories. Are you passionate about sports, culture, and storytelling? Do you thrive in dynamic, fast-paced environments where your strategic vision can truly make an impact? This is your opportunity to shape the future of Reebok, connecting cultural insights, athlete relationships, and consumer behaviour into authentic, high-impact campaigns that resonate worldwide.
Main Responsibilities
- Developing and implementing comprehensive brand strategies for key sport verticals such as training, running, basketball, and more, aligned with local market opportunities and cultural moments.
- Driving end-to-end campaigns from inception to execution, ensuring alignment with global brand narratives and regional consumer needs.
- Cultivating and managing relationships with athletes, ambassadors, and sports partners to enhance brand presence and credibility.
- Collaborating closely with internal teams - including Brand Experience, Consumer Connection, E-commerce, Sales, Merchandising, and Global teams - to activate powerful, integrated marketing initiatives.
- Analysing consumer insights, market trends, and product data to create relevant and engaging brand touchpoints across physical and digital spaces.
- Leading community and grassroots engagement efforts to build authentic local stories and movements.
- Engaging with retail partners and account teams to plan tailored activation strategies that maximise impact across channels and markets.
- Ensuring consistent global brand messaging while localising campaigns for markets across the UK and Europe.
- Managing projects involving creative, PR, and digital teams to deliver holistic multi-channel campaigns.
Person specifications and benefits
- Experienced in brand management, marketing, or strategic partnerships, ideally within sports, fitness, or related sectors.
- Strong network within the sports industry, with an understanding of the ecosystem from elite athletes to community-led initiatives.
- Skilled at translating cultural and consumer insights into impactful branding and marketing strategies.
- Demonstrated success in launching products, orchestrating brand moments, and executing multi-channel campaigns.
- Excellent collaboration skills, with experience working with Sales, Merchandising, E-commerce, and Global teams.
- Deep passion for sports, culture, and storytelling, paired with excellent communication, presentation, and organisational skills.
- Ability to manage multiple projects seamlessly and influence cross-functional teams.
- A proactive, innovative mindset with a can-do attitude.
- Preferred education and experience include a relevant degree in Marketing, Business, or a related field, alongside substantial experience in sports or lifestyle branding.
If you’re ready to make an impact in the sports industry and bring dynamic stories to life, we invite you to apply now.
Brand Manager - Reebok employer: The Retail Partnership Ltd
Contact Detail:
The Retail Partnership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Reebok
✨Tip Number 1
Network like a pro! Reach out to people in the sports and branding industry, especially those connected to Reebok. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your passion for sports and culture! When you get the chance to chat with potential employers, share your personal stories and experiences that connect you to the brand. Authenticity goes a long way in making a memorable impression.
✨Tip Number 3
Prepare for interviews by researching Reebok’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their brand strategy and bring fresh ideas to the table. We love seeing candidates who are genuinely interested in what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Reebok team and ready to make an impact!
We think you need these skills to ace Brand Manager - Reebok
Some tips for your application 🫡
Show Your Passion: Let us see your love for sports and culture shine through in your application. Share personal stories or experiences that connect you to the Reebok brand and how you can contribute to its narrative.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in brand management and marketing. We want to see how your skills align with the specific responsibilities mentioned in the job description.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through. Use a conversational tone and express your unique perspective on branding and storytelling in the sports industry.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team.
How to prepare for a job interview at The Retail Partnership Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Reebok's history, values, and recent campaigns. Understand their positioning in the sports market and be ready to discuss how your vision aligns with their brand narrative.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns you've led or contributed to, especially those that involved cross-functional collaboration. Highlight how you used consumer insights and market trends to drive successful outcomes.
✨Connect Through Storytelling
Since storytelling is key for this role, think of a compelling story that illustrates your passion for sports and culture. Relate it back to how you can create authentic brand narratives that resonate with consumers.
✨Engage with Questions
Come prepared with thoughtful questions about Reebok’s future initiatives and how they plan to engage with athletes and communities. This shows your genuine interest and helps you assess if the company aligns with your values.
