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- Tasks: Analyse and optimise paid media campaigns across various digital channels.
- Company: Join a global leader in travel and leisure with a focus on digital innovation.
- Benefits: Competitive salary, excellent benefits, and fully remote work within the UK.
- Why this job: Make a real impact by influencing campaign strategies and driving performance.
- Qualifications: 2+ years in paid media, strong analytical skills, and excellent communication.
- Other info: Collaborate with creative teams and enjoy opportunities for professional growth.
The predicted salary is between 40000 - 50000 £ per year.
Remote (UK-based only) | Occasional travel required | No sponsorship available
Know what's working and more importantly, why? We're partnering with a global, multi-brand organisation in the travel and leisure space, investing heavily in digital across the EMEA region. With dedicated campaign and creative teams already in place, they're now looking for a Paid Digital Media Analyst to optimise, refine and elevate performance across all paid channels. This is a role for someone who thrives on data, insight and continuous improvement – not just delivery.
The Role
- You'll sit at the centre of paid media performance supporting the strategic implementation and ongoing optimisation of campaigns across:
- Paid Search (Google Ads, Microsoft Ads)
- Paid Social (Meta, LinkedIn and more)
- Programmatic Display & DSPs
- Online Video & emerging digital channels
What You'll Be Doing
- Monitoring and optimising live paid media campaigns across multiple channels
- Analysing performance data to identify trends, gaps and opportunities
- Supporting campaign strategy through insight-led recommendations
- Refining targeting, bidding strategies and channel mix
- Ensuring campaign quality, tracking, tagging and compliance standards
- Collaborating with internal teams and external media partners
- Producing clear, actionable reports and presenting key insights
- Testing new approaches, tools and technologies to improve performance
What We're Looking For
- 2+ years experience in paid media, digital marketing or campaign analysis
- Strong working knowledge of Google Ads, paid social and/or programmatic
- Confident analysing data and translating it into meaningful insights
- Experience optimising campaigns (not just setting them up)
- Excellent communication skills – able to influence and collaborate
- Highly organised with strong attention to detail
Desirable:
- Google Ads / Analytics certifications
- Experience with GA4, Looker Studio, Power BI or similar
- Exposure to multi-market or multilingual campaigns
Why This Role?
- Fully remote within the UK
- Opportunity to work on large-scale, multi-channel campaigns
- Work alongside dedicated campaign and creative teams
- High-impact role focused on performance and optimisation
- A chance to influence strategy, not just report on it
Important: UK-based applicants only. No visa sponsorship available. Occasional travel for team/vendor meetings.
Paid Digital Media Analyst in Basingstoke employer: The Recruitment Bar
Contact Detail:
The Recruitment Bar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Digital Media Analyst in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work with paid media campaigns. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've optimised campaigns in the past and share insights that led to successful outcomes. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Digital Media Analyst in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Digital Media Analyst. Highlight your experience with Google Ads, paid social, and any campaign optimisation you've done. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital media and how your insights can drive performance. We love seeing enthusiasm and a clear understanding of the role.
Showcase Your Analytical Skills: Since this role is all about data and insights, make sure to include examples of how you've analysed performance data in the past. We want to know how you’ve turned numbers into actionable strategies that improved campaign outcomes.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at The Recruitment Bar
✨Know Your Data
As a Paid Digital Media Analyst, you'll be expected to thrive on data. Brush up on your analytical skills and be ready to discuss how you've used data to optimise campaigns in the past. Prepare specific examples of trends you've identified and how they influenced your strategies.
✨Familiarise Yourself with Tools
Make sure you're well-versed in Google Ads, paid social platforms, and any programmatic tools mentioned in the job description. If you have experience with GA4 or Power BI, be prepared to talk about how you've used these tools to enhance campaign performance.
✨Showcase Your Communication Skills
This role requires excellent communication skills to collaborate with various teams. Think of instances where you've successfully influenced stakeholders or presented insights. Practise articulating your thoughts clearly and confidently, as this will be key during the interview.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities. Prepare for scenarios where you might need to optimise a failing campaign or refine targeting strategies. Think through your approach and be ready to explain your reasoning and the outcomes of your decisions.