At a Glance
- Tasks: Lead the digital voice of a brand and shape online presence.
- Company: Grosvenor Casinos, aiming to be the UK's most loved casino experience.
- Benefits: Exciting career progression, team incentives, and ongoing learning opportunities.
- Other info: Flexible hours required; we celebrate individuality and welcome diverse applications.
- Why this job: Make a real impact in a vibrant, fast-paced environment with creative freedom.
- Qualifications: Strong digital leadership experience and a natural creative eye.
The predicted salary is between 60000 - 80000 € per year.
Lead the digital voice of a brand with millions of players, and the ambition to become the UK’s most loved casino experience. This is more than a social media role. This is the chance to shape how Grosvenor shows up online, in our Casinos, how we speak to our customers, and how we build digital communities that feel bold, modern and unmissably us.
As our Head of Social across social, web, app, content, influencers, partners and digital journeys to drive business in our Casinos. You’ll define the strategy, set the tone, elevate the execution, and lead the evolution of a brand that’s ready to break through culturally.
Why This Role?
- A channel with huge, untapped potential: Millions of customers, a powerful brand, and an industry ready for reinvention.
- Freedom to set the tone: You’ll define a new social and digital identity, one that stands out in a regulated, high pace environment.
- Creative scope with real influence: From campaigns to digital funnels to reactive culture moments, your ideas will land where customers live.
- Impact across the whole business: You’ll collaborate with product, gaming, venues, agencies, PR and brand teams to shape the complete digital experience.
- A role made for modern marketers: If you love culture, content, community and creativity, this is the perfect blend.
What You’ll Be Doing
- Setting the digital and social media strategy across all channels.
- Creating channel first content that earns attention and drives engagement.
- Rebuilding and evolving our digital ecosystem for acquisition, trial and loyalty.
- Driving cultural storytelling, reactive content and brand led narrative moments.
- Partnering with the Gaming, Product, Brand and Venue Teams to connect digital with the real customer experience.
- Leading and developing two Mauritius based Content Executives.
- Analysing funnel performance and turning insight into commercial action.
- Managing agencies, influencers and partnerships to maximise reach and creativity.
What You Bring
- Strong digital or social leadership experience in fast moving B2C brands (hospitality, retail, entertainment, leisure ideal).
- A natural creative eye, you know what works and why.
- Confidence to drive strategy and roll up your sleeves when needed.
- Deep understanding of online behaviour, digital journeys and customer insight.
- Ability to influence people at all levels, especially venue teams.
- Energy, resilience, curiosity and a modern marketer’s instinct for what’s next.
Why Join Us?
- As a part of The Rank Group, Grosvenor Casinos combines a vibrant, premium casino experience with outstanding benefits and exciting career progression within a leading leisure brand.
- Rewards that keep the excitement going - From team incentives and competitions to everyday perks, we make sure your effort is recognised and rewarded.
- A strong start that sets you up to win - Our induction gives you the confidence, knowledge and support you need to hit the ground running, with ongoing learning to keep building your skills.
- Work with energy and variety - No two days are the same. You’ll help to shape how we do things, and make a real impact by bringing ideas to life and playing a key role in what matters.
- High standards, achieved together - We set the bar high and support each other to reach it - but we do it as a team, not in competition. Because when one of us wins, we all do.
- Room to grow and move forward - Whether you’re starting out or ready for your next step, we’ll support your development and open up opportunities to progress within Grosvenor Casinos and The Rank Group.
If you're looking for a role with energy and variety and want to be part of a team that values passion, performance and care - we’d love to hear from you. At Grosvenor Casinos and The Rank Group, we celebrate individuality and welcome applications from all backgrounds. If you need adjustments at any stage of the process, just let us know. This is a 24/7 environment, so flexibility for nights and weekends will be a part of the role. You must be 18+ and legally entitled to work in the UK.
Head of Social & Digital employer: The Rank Group
Grosvenor Casinos, part of The Rank Group, is an exceptional employer that offers a vibrant and dynamic work environment where creativity and innovation thrive. With a strong focus on employee development, you will have access to exciting career progression opportunities and ongoing learning to enhance your skills. Our inclusive culture celebrates individuality and teamwork, ensuring that every contribution is recognised and rewarded, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social & Digital
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already at Grosvenor. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers or during interviews, bring examples of your past work. Whether it’s campaigns you’ve led or content you’ve created, let your passion for digital shine through.
✨Tip Number 3
Stay updated on trends! The digital landscape is always changing, so make sure you’re clued up on the latest social media trends and tools. This will not only impress your interviewers but also show that you’re ready to lead in a fast-paced environment.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Grosvenor team. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Social & Digital
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your unique ideas and how you can elevate our digital presence. Think outside the box and let your personality shine through.
Tailor Your Application:Make sure to align your experience with what we’re looking for. Highlight your past successes in digital leadership and how they relate to the casino and entertainment industry. We want to see how you can bring your expertise to Grosvenor!
Be Bold and Modern:We’re after someone who can define a new social and digital identity. Use your application to demonstrate your understanding of modern marketing trends and how you can apply them to engage our audience in fresh ways.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Rank Group
✨Know the Brand Inside Out
Before your interview, dive deep into Grosvenor's online presence. Familiarise yourself with their social media channels, website, and any recent campaigns. Understanding their tone and how they engage with customers will help you articulate how you can elevate their digital voice.
✨Showcase Your Creative Ideas
Prepare a few creative concepts or strategies that align with Grosvenor's vision. Think about how you would approach cultural storytelling or reactive content. Presenting fresh ideas will demonstrate your understanding of the role and your ability to think outside the box.
✨Highlight Your Leadership Experience
Be ready to discuss your past leadership roles, especially in fast-paced B2C environments. Share specific examples of how you've influenced teams and driven successful digital strategies. This will show that you have the confidence and experience to lead the Content Executives effectively.
✨Engage with Insightful Questions
Prepare thoughtful questions that reflect your interest in the role and the company. Ask about their current digital challenges or how they envision the evolution of their brand. This not only shows your enthusiasm but also helps you gauge if the company aligns with your values.
