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- Tasks: Drive marketing initiatives to attract and retain customers while managing events and promotional activities.
- Company: Join Grosvenor Casino, a premier gaming venue in London with a vibrant community atmosphere.
- Benefits: Enjoy a £28k salary, 28 days holiday, pension contributions, and discounts on food and retail.
- Why this job: Be part of an exciting team shaping the future of one of the UK's top casinos post-refurbishment.
- Qualifications: Marketing degree with 1-2 years experience; creativity and strong communication skills are essential.
- Other info: Flexibility for night shifts and weekends is required; must be 18+ to apply.
The predicted salary is between 24000 - 32000 £ per year.
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Located in the heart of London, The Victoria is Grosvenor Casinos\’ flagship venue and has been entertaining our valued customers for 60 years. We have enhanced our vision with a recent £15 million refurbishment, solidifying us as the premier gaming venue of choice in the UK for both our customers and team members.
At Grosvenor Casinos, we\’re committed to becoming the UK\’s most loved casino group. Our venues are more than just places to play – they\’re community hubs where people can relax, socialize, and enjoy a safe and welcoming environment. With a diverse range of games, top-notch entertainment, and a fantastic selection of food and drinks, we\’re here to excite and entertain!
As a valued team member, you\’ll receive the following benefits:
- Annual salary of £28k (Full time position)
- Holiday Entitlement: 28 days of holiday to relax and recharge (based on full time contracts)
- Nest Pension Scheme: We contribute 3% to your pension.
- Life Insurance: Coverage provided for peace of mind
- Long Service Awards: Celebrate your career milestones with us
- Online learning: Access supplementary online courses to enhance your skills
- Uniform: We provide a free team uniform
- Retail Discount Scheme: Enjoy discounts and offers at selected retailers
- Employee Assistance Programme: Access to support and resources whenever you need them
- Food and Soft Drinks Discounts
Job Description
Are you ready to take your marketing career to the next level?
Following a stunning £15 million refurbishment, Grosvenor Casino, The Victoria is one of the UK’s top casino destinations – and we’re just getting started.
We’re on the hunt for a creative marketing executive to help shape our next chapter. If you’re passionate about strategy, storytelling, and bringing energy to every campaign, this is your moment to shine.
You will be responsible for developing and executing marketing initiatives to drive customer acquisition, retention, and revenue growth. You will have a diverse set of responsibilities, spanning across online and offline marketing channels, promotional activities, and organising top-class events. The ideal candidate is creative, detail-oriented, and has a keen eye for marketing analysis.
Responsibilities:
- Collaborate with the creative team to develop compelling marketing collateral to support the overarching marketing strategy.
- Execute promotional briefs, ensuring operational teams are fully briefed and activity tracking is recorded appropriately.
- Plan the events programme and source and book live entertainment and decorations as appropriate.
- Manage and optimise all marketing channels, including website, social media, email marketing, and online advertising.
- Conduct market research and competitor analysis to identify opportunities, trends, and best practices in the casino and gaming industry.
- Establish and maintain strong relationships with media partners, vendors, and promotional agencies.
- Ensure compliance with regulatory requirements and marketing guidelines set by relevant authorities.
Qualifications
- Marketing degree (or equivalent) with 1–2+ years’ proven experience in a marketing role.
- Proficient in Microsoft Office, including Word, PowerPoint, and Excel.
- Strong grasp of marketing strategy, customer segmentation, and campaign execution.
- Creative thinker with excellent communication and collaboration skills.
- Knowledge of regulatory requirements and guidelines in the casino industry.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Results-driven mentality with a focus on achieving marketing objectives and driving revenue growth.
- Experience in the casino/gaming industry or event management.
- Familiarity with CRM, marketing automation tools, and platforms.
- Good knowledge of social media marketing and managing content.
Additional Information
Please be advised that this role operates within a 24/7 casino environment and will require flexibility to work night shifts and weekends.
Candidates must be 18 years of age or older and have the legal right to work in the UK.
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Casino Marketing Executive employer: The Rank Group
Contact Detail:
The Rank Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in casino marketing. Understanding what works in the industry can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Network with professionals in the gaming and casino industry. Attend events or join online forums to connect with others who can provide insights or even refer you to opportunities at Grosvenor Casino.
✨Tip Number 3
Showcase your creativity by preparing a mock marketing campaign for Grosvenor Casino. Presenting your ideas during the interview can demonstrate your passion and initiative.
✨Tip Number 4
Research Grosvenor Casino's recent marketing initiatives and be ready to discuss them. This shows your genuine interest in the company and helps you align your skills with their goals.
We think you need these skills to ace Casino Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the casino or gaming industry. Emphasise your skills in campaign execution, customer segmentation, and any creative projects you've worked on.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the casino environment. Mention specific campaigns or strategies you admire and how you can contribute to Grosvenor Casino's vision.
Showcase Your Creativity: Include examples of past marketing initiatives you've led or contributed to. Use metrics to demonstrate your impact, such as increased customer engagement or revenue growth from specific campaigns.
Research the Company: Familiarise yourself with Grosvenor Casino's recent developments, such as the £15 million refurbishment. Understanding their brand and values will help you align your application with their goals and demonstrate your enthusiasm for the role.
How to prepare for a job interview at The Rank Group
✨Showcase Your Creativity
As a Casino Marketing Executive, creativity is key. Prepare examples of past marketing campaigns you've worked on, highlighting your innovative ideas and how they contributed to success. Be ready to discuss how you would approach marketing for Grosvenor Casino specifically.
✨Understand the Casino Industry
Familiarise yourself with the casino and gaming industry, including current trends and competitors. This knowledge will help you demonstrate your passion for the role and your ability to contribute to the company's goals during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple projects. Think about how you would handle challenges in marketing campaigns or event planning, and be prepared to share your thought process.
✨Highlight Your Analytical Skills
The role requires a keen eye for marketing analysis. Be prepared to discuss how you've used data to inform your marketing strategies in the past. Show that you can not only create engaging content but also measure its effectiveness.
