Head of Social & Digital

Head of Social & Digital

Full-Time 60000 - 80000 £ / year (est.) No home office possible
The Rank Group plc

At a Glance

  • Tasks: Lead the digital voice of Grosvenor Casinos and shape our online presence.
  • Company: Join Grosvenor Casinos, the UK's leading name in vibrant casino experiences.
  • Benefits: Exciting rewards, ongoing learning, and opportunities for career growth.
  • Other info: Flexible hours in a dynamic environment with a supportive team culture.
  • Why this job: Make a real impact in a role that blends creativity and strategy.
  • Qualifications: Strong digital leadership experience and a creative mindset.

The predicted salary is between 60000 - 80000 £ per year.

At Grosvenor Casinos, we don’t just offer a place to work - we offer a place to belong. For decades, Grosvenor Casinos has been the leading name in UK casinos, known for iconic venues and unrivalled experiences. Our casinos are vibrant, welcoming spaces where players come together to play with purpose, relax with friends, and enjoy brilliant food, drink, and entertainment.

Grosvenor Casinos sit at the heart of communities across the UK, and our ambition is clear - to become the UK’s most loved casinos. It’s our people who bring that ambition to life - setting the tone on the casino floor, creating energy and delivering breathtaking moments that keep guests coming back. We’re building something special at Grosvenor Casinos. Join us and be part of it.

Lead the digital voice of a brand with millions of players, and the ambition to become the UK’s most loved casino experience. This is more than a social media role. This is the chance to shape how Grosvenor shows up online, in our Casinos, how we speak to our customers, and how we build digital communities that feel bold, modern and unmissably us.

As our Head of Social, you will oversee social, web, app, content, influencers, partners and digital journeys to drive business in our Casinos. You’ll define the strategy, set the tone, elevate the execution, and lead the evolution of a brand that’s ready to break through culturally.

What You’ll Be Doing

  • Setting the digital and social media strategy across all channels.
  • Creating channel first content that earns attention and drives engagement.
  • Rebuilding and evolving our digital ecosystem for acquisition, trial and loyalty.
  • Driving cultural storytelling, reactive content and brand led narrative moments.
  • Partnering with the Gaming, Product, Brand and Venue Teams to connect digital with the real customer experience.
  • Leading and developing two Mauritius based Content Executives.
  • Analysing funnel performance and turning insight into commercial action.
  • Managing agencies, influencers and partnerships to maximise reach and creativity.

What You Bring

  • Strong digital or social leadership experience in fast moving B2C brands (hospitality, retail, entertainment, leisure ideal).
  • A natural creative eye, you know what works and why.
  • Confidence to drive strategy and roll up your sleeves when needed.
  • Deep understanding of online behaviour, digital journeys and customer insight.
  • Ability to influence people at all levels, especially venue teams.
  • Energy, resilience, curiosity and a modern marketer’s instinct for what’s next.

Why Join Us?

  • Rewards that keep the excitement going - From team incentives and competitions to everyday perks, we make sure your effort is recognised and rewarded.
  • A strong start that sets you up to win: Our induction gives you the confidence, knowledge and support you need to hit the ground running, with ongoing learning to keep building your skills.
  • Work with energy and variety: No two days are the same. You’ll help to shape how we do things, and make a real impact by bringing ideas to life and playing a key role in what matters.
  • High standards, achieved together: We set the bar high and support each other to reach it - but we do it as a team, not in competition. Because when one of us wins, we all do.
  • Room to grow and move forward: Whether you’re starting out or ready for your next step, we’ll support your development and open up opportunities to progress within Grosvenor Casinos and The Rank Group.

We’re for Everyone. If you're looking for a role with energy and variety and want to be part of a team that values passion, performance and care - we’d love to hear from you. At Grosvenor Casinos and The Rank Group, we celebrate individuality and welcome applications from all backgrounds. If you need adjustments at any stage of the process, just let us know. This is a 24/7 environment, so flexibility for nights and weekends will be a part of the role. You must be 18+ and legally entitled to work in the UK.

Head of Social & Digital employer: The Rank Group plc

At Grosvenor Casinos, we pride ourselves on fostering a vibrant and inclusive work culture where creativity and collaboration thrive. As the Head of Social & Digital, you will have the unique opportunity to shape our digital identity and engage with millions of players, all while enjoying comprehensive rewards, ongoing development opportunities, and a supportive team environment that celebrates individuality. Join us in our mission to become the UK’s most loved casino experience, where your ideas can truly make an impact.
The Rank Group plc

Contact Detail:

The Rank Group plc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Social & Digital

✨Tip Number 1

Get to know the brand inside out! Before you step into that interview, dive deep into Grosvenor Casinos' culture, values, and recent campaigns. This way, you can show us how your vision aligns with our ambition to become the UK’s most loved casino experience.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus when applying through our website.

✨Tip Number 3

Show off your creativity! Prepare a mini pitch or a portfolio showcasing your best digital campaigns. We want to see how you can elevate our social media strategy and bring fresh ideas to the table.

✨Tip Number 4

Be ready to discuss metrics! We love data-driven decisions, so come prepared to talk about how you've used insights to drive engagement and impact in previous roles. It’ll show us you’re not just creative, but also strategic!

We think you need these skills to ace Head of Social & Digital

Digital Strategy Development
Social Media Management
Content Creation
Cultural Storytelling
Customer Insight Analysis
B2C Marketing Experience
Leadership Skills
Influencer Management
Partnership Development
Creative Thinking
Digital Ecosystem Evolution
Engagement Driving
Collaboration with Cross-Functional Teams
Performance Analysis

Some tips for your application 🫡

Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for the role, so don’t hold back! Show us why you’re excited about joining Grosvenor Casinos and how you can contribute to our vibrant community.

Tailor Your Application: Make sure to customise your application to fit the Head of Social & Digital role. Highlight your relevant experience in digital leadership and creativity, and connect it to what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in the position.

Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven engagement or shaped digital strategies in previous roles. We love numbers and results, so if you’ve got metrics to back up your claims, include them!

Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. A well-organised application reflects your attention to detail, which is crucial for the role we’re hiring for.

How to prepare for a job interview at The Rank Group plc

✨Know the Brand Inside Out

Before your interview, dive deep into Grosvenor Casinos' history, values, and recent campaigns. Understanding their brand identity will help you articulate how your vision aligns with their ambition to become the UK’s most loved casino experience.

✨Showcase Your Creative Strategy

Prepare to discuss specific examples of digital strategies you've implemented in previous roles. Highlight how these strategies drove engagement and influenced customer behaviour, especially in fast-paced B2C environments like hospitality or entertainment.

✨Be Ready for Cultural Conversations

Since this role involves driving cultural storytelling, think about current trends and how they can be integrated into Grosvenor's digital presence. Bring ideas on how to create reactive content that resonates with their audience and enhances the brand narrative.

✨Demonstrate Leadership and Collaboration Skills

Grosvenor is looking for someone who can lead and develop teams. Be prepared to discuss your leadership style and how you've successfully collaborated with cross-functional teams in the past to achieve common goals.

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