At a Glance
- Tasks: Lead a dynamic marketing team to drive player engagement and revenue growth.
- Company: Join Rank Interactive, a global leader in digital gaming with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for personal growth.
- Other info: Collaborate globally and immerse yourself in diverse cultures within a supportive environment.
- Why this job: Make a significant impact in a fast-paced industry while developing your marketing skills.
- Qualifications: Creative thinker with digital marketing experience and strong leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
Rank Interactive, the digital arm of The Rank Group, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily. Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.
Joining our high-performing and inclusive culture, you will instantly become part of a team supporting our customer-facing initiatives. An excellent opportunity to make a big impact for an industry giant during a fixed-term maternity cover, offering a varied and exciting role and the chance to build our brand strategy. The ideal candidate will lead and motivate a team of execs responsible for creating the most compelling marketing activity to responsibly drive significant increases in player numbers and revenue.
Responsibilities:
- Directs, administers, and controls the day-to-day operations and activities of the Bingo and Casino Proposition and Planning Team.
- Responsible for setting strategy, managing performance and monitoring progress towards goals.
- Administrating recognition and rewards programs to motivate and build team morale.
- Devise and deliver headline proposition strategies to increase customer engagement and re-engagement.
- Continuously analyse campaign performance and look for optimisation opportunities; driving all decisions from a commercial POV on an ongoing basis and focus on enhancing player Conversion, Retention and Reactivation.
- Promoting continuous process improvements to increase operational efficiencies.
- Work with CRM, HVC, Ops teams etc. to ensure the effective sign off, implementation and delivery of creative briefs to produce solid campaigns that can be released to customers.
- Manage stakeholder relationships with Retail teams to align promotional and commercial activity and devise joint activities with a view to maximise impact and revenue.
- Collaborate with Acquisition and Brand teams on ATL strategies to increase customer brand awareness and grow player Acquisition and Conversions through best in class offers and marketing collateral.
- Collaborate with Product teams to deliver market leading UX/UJ providing our players with an engaging and exciting experience on every visit.
- Work closely with Ops and CRM teams to deliver best-in-class player journeys that support all propositions as part of our multi-channel offering.
- Maintain awareness of the competitive landscape as well as opportunities for brand expansion and new product potential or propositional ideas.
- Ensure that all activity delivered is consistent and follows the Brand and Best Practice guidelines to ensure that all materials are fully compliant with all relevant legislation.
Qualifications:
- Think creatively and not be afraid to try new ways of working.
- Manage own time appropriately and to deadlines.
- Work well in a team and able to share ideas and experience.
- Lead from the front and be bold when making decisions.
- Able to work on own initiative, stays motivated and learns from setbacks.
- Strong understanding of Digital Marketing & the channels/strategies used.
- Previous Gaming history with Casino essential.
- Proven success at managing a team with demonstrated leadership and coaching skills.
- Organisation, planning and attention to detail is key.
- Analytical mindset with numerical aptitude.
- Excellent written and verbal skills, with a strong attention to detail.
Benefits:
Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment. You’ll get a competitive salary combined with some great benefits. Wellbeing@Rank is important, from hybrid & flexible working hours and colleague support networks to menopause support and weekly PepTalks, we’re here for you. We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you WORK, WIN and GROW with us. Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe. From pensions to bonus schemes, and private medical insurance to life insurance – we’ve got you covered.
We are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates. If you need any adjustments as part of your application or interview, please let us know.
Strategic Marketing Manager - 12 month FTC in England employer: The Rank Group plc
Rank Interactive is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to thrive in a dynamic digital gaming environment. With a strong focus on personal and professional growth, we provide comprehensive development opportunities, flexible working arrangements, and a supportive atmosphere that encourages creativity and innovation. Join us in our UK office to make a significant impact while enjoying competitive benefits and the chance to collaborate with a diverse team across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Manager - 12 month FTC in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies so you can speak confidently about how you can contribute to their goals.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects you've worked on that demonstrate your strategic thinking and ability to drive results. This will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Rank Interactive.
We think you need these skills to ace Strategic Marketing Manager - 12 month FTC in England
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We love seeing unique ideas and fresh perspectives, especially for a role like Strategic Marketing Manager. Let your personality shine through in your writing.
Tailor Your Application:Make sure to tailor your application specifically to the job description. Highlight your experience in digital marketing and team leadership, and connect your skills directly to what we’re looking for. This shows us you’ve done your homework and are genuinely interested!
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super straightforward, and you’ll be able to track your application status easily. Plus, it helps us keep everything organised!
How to prepare for a job interview at The Rank Group plc
✨Know Your Stuff
Before the interview, dive deep into Rank Interactive's products and marketing strategies. Familiarise yourself with their brands and recent campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Strategic Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully motivated and managed teams in the past. Highlight specific instances where your leadership made a difference in campaign outcomes or team morale.
✨Be Data-Driven
Rank Interactive values an analytical mindset. Be ready to discuss how you've used data to drive marketing decisions. Bring examples of how you've optimised campaigns based on performance metrics and what results you achieved.
✨Engage with Their Culture
Familiarise yourself with Rank Interactive's inclusive culture and values. During the interview, express how you can contribute to this environment. Share experiences that demonstrate your ability to work collaboratively and support diverse teams.
