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- Tasks: Create engaging content for social media and manage online presence.
- Company: Join the luxury Gilpin Hotel & Lake House, part of Pride of Britain Hotels.
- Benefits: Enjoy perks like free food, gym membership, and employee discounts.
- Why this job: Be the voice of a prestigious brand and connect with a wide audience.
- Qualifications: 1 year of social media experience and strong communication skills required.
- Other info: Salary starts at £26,000 with potential monthly gratuities.
The predicted salary is between 20800 - 36400 £ per year.
Company Description
At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious.
Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.
Job Description
Live and breathe social media? Know your Stories from your Shorts and your TikToks from your Threads? Well, our brand new Content Creator role could be a ‘reel’ good fit for you and your career. As Gilpin’s Content Creator you will craft engaging narratives, captivating visuals and compelling stories that resonate with our wide audience across various digital platforms. Whether it\’s penning persuasive blog posts, capturing high quality images and videos or curating eye-catching social media content, your creativity and skills will be the driving force behind building a meaningful connection with our fans and followers.
Key Responsibilities
- Oversees the Gilpin Hotel & Lake House’s social media channels (which currently include Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter & YouTube) and manages communication including posts, messages, comments etc.
- Takes responsibility for being the brand voice on social media channels, ensuring the Gilpin tone-of-voice at all times.
- Works with the PR & Marketing Manager on a social media strategy and rolling social media calendar.
- Captures, creates and edits high quality photography and videography content across Gilpin Hotel & Lake House, from bedroom tours to new dishes from our Michelin starred restaurant, and more.
- Keeps up-to-date with the latest social media trends and how they could be incorporated into Gilpin Hotel & Lake House’s social media plan.
- Monitors the success of social media campaigns and growth by regularly assessing analytics e.g. engagement, reach, conversions, website traffic, and adapts and changes as necessary.
- Assists with the up-keep of other digital channels alongside the Marketing team.
Qualifications
- In-depth understanding of social media, ideally with a minimum of 1 year’s experience in a social media marketing role
- First-class written and spoken communication
- Proofreading and editing skills
- Good analytical skills
- Proficient in Microsoft Office; experience of Adobe design software and project management software useful
Additional Information
Salary: £26,000
Gratuities are allocated on a points basis, depending on development tiers. Although variable, average levels are projected as being from £370 to £550 per month.
Hours: 40 hours per week.
- Canteen
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free or subsidised travel
- Gym membership
- On-site parking
Relocation assistance may be available
Staff transport provided free between staff houses and hotel
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Content Creator employer: The Ranch at Rock Creek
Contact Detail:
The Ranch at Rock Creek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator
✨Tip Number 1
Familiarise yourself with Gilpin Hotel & Lake House's brand voice and aesthetic. Spend some time engaging with their social media channels to understand the type of content they share and how they interact with their audience. This will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous work that highlights your skills in photography, videography, and writing. Include examples that align with the luxury hospitality sector, as this will resonate well with the hiring team at Gilpin.
✨Tip Number 3
Stay updated on the latest social media trends and think about how you could apply them to enhance Gilpin's online presence. Being able to discuss current trends and how they can be integrated into their strategy will show your proactive approach and passion for the role.
✨Tip Number 4
Network with professionals in the hospitality and social media fields. Attend industry events or engage in online communities where you can connect with others who may have insights or advice about working at Gilpin Hotel & Lake House. Personal connections can often lead to valuable opportunities.
We think you need these skills to ace Content Creator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Content Creator position. Familiarise yourself with the social media platforms mentioned and think about how your skills align with the job requirements.
Tailor Your CV: Craft your CV to highlight relevant experience in social media marketing. Include specific examples of past work that demonstrate your ability to create engaging content and manage social media channels effectively.
Create a Portfolio: As a Content Creator, showcasing your previous work is crucial. Compile a portfolio that includes examples of your writing, photography, and any social media campaigns you've managed. This will give the hiring team a clear idea of your creative capabilities.
Write a Compelling Cover Letter: In your cover letter, express your passion for social media and storytelling. Mention why you want to work at Gilpin Hotel & Lake House specifically, and how you can contribute to their brand voice and social media strategy.
How to prepare for a job interview at The Ranch at Rock Creek
✨Showcase Your Creativity
As a Content Creator, your creativity is key. Bring examples of your previous work, whether it's social media posts, blog articles, or videos. Be prepared to discuss your creative process and how you come up with engaging content.
✨Know the Brand
Familiarise yourself with Gilpin Hotel & Lake House's brand voice and values. Understand their target audience and think about how you can contribute to their social media strategy. This will show your genuine interest in the role.
✨Stay Updated on Trends
Demonstrate your knowledge of current social media trends and how they can be applied to the hotel industry. Discuss any recent trends you've noticed and how you would incorporate them into Gilpin's social media strategy.
✨Prepare for Analytics Questions
Since monitoring social media success is part of the role, be ready to talk about how you measure engagement and success. Familiarise yourself with key metrics and be prepared to share how you've used analytics in past roles to improve content performance.
