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- Tasks: Lead membership growth through creative marketing and engagement strategies.
- Company: Join the Ramblers, a vibrant charity promoting walking and community.
- Benefits: Hybrid working, competitive salary, and a chance to make a real impact.
- Why this job: Be part of a mission-driven team that connects people with the joys of walking.
- Qualifications: Experience in digital marketing and stakeholder management is essential.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: Member and Supporter Acquisition Lead(Maternity Cover)
Team: Supporter Engagement & Experience
Contract: Fixed-term 9 months (with potential to extend)
Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.
We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
Context and purpose of role
At the heart of the Ramblers lies our community of over 100,000 members and supporters, enabling us to fulfil our charitable mission across the length and breadth of Great Britain.
You will drive the growth of the organisation\’s membership and supporter base through strategic marketing, outreach, and engagement efforts.
This role is vital for expanding the Ramblers reach, enhancing its financial stability, and strengthening its community impact. You will develop and implement effective acquisition strategies, engage potential members and supporters, and foster long-term relationships aligned with the organisation\’s mission and values. You are a subject-matter expert in fundraising acquisition and digital marketing.
Key responsibilities
- Deliver the Ramblers membership acquisition programme to attract and retain new members and supporters. This includes integrated, multi-channel marketing campaigns (including digital and face-to-face) and a test-and-learn approach to optimise conversion rates, sales, ROI and life-time value, with support from the Head of Member and Supporter Experience. At the Ramblers our current key acquisition channels are Digital Marketing, telemarketing and private site.
- Manage our welcome and reactivation programmes (email, mail and telephone).
- Using evidence-based insights, work with the Head of Member and Supporter Experience to evolve the membership proposition (embedding Ramblers new digital assets, platforms, products, offers) to enhance our relevance and reach.
- Manage the acquisition budget of c£500k, producing timely reports to the Head of Member and Supporter Experience on income, expenditure and KPIs to monitor performance against plans. Lead the reforecast process for key lines accountable for and support the budget process.
- Lead key acquisition projects across the organisation, delivering to time and budget.
- Ensure regulatory compliance is embedded across team processes and communications in areas such as GDPR (General Data Protection Regulation), PECR (Privacy and Electronic Communications Regulations), Gift Aid, and the Fundraising Regulator. Ensure any agencies used adhere to the high standards we set.
- Work across teams to develop and deliver engaging supporter journeys that enhance and deepen supporters’ experience of the Ramblers.
- Agency and supplier management – manage and develop strategic relationships with our agencies, including the management of SLAs and performance measures, ensuring consistently high levels of performance.
- Consult, equip and support the Ramblers GB-wide network of volunteer ‘membership ambassadors’ providing tools and resources to grow membership.
Other
- Undertake such other duties as may be reasonably required of the post
- Engage and proactively develop excellent working relationships across the organisation
The person
Knowledge, Skills and Experience
Knowledge and Experience
Essential:
- Proven experience in working with external stakeholders/suppliers and managing performance
- Extensive experience in digital marketing for recruitment of supporters/members, including in using Facebook. A subject-matter expert.
- Digitally savvy, with knowledge and experience in testing new ideas through digital channels and an early adopter of new technology and digital products and platforms.
- Proven experience in analysing complex data and building testing plans to inform strategic decisions and solve complex problems.
Desirable:
- A proven track record (more than 2 years’ experience) in recruiting new supporters or members to a charity.
- Experience of working with telemarketing agencies.
- Experience of Private site or using dialogue approaches to recruitment.
- Experience in developing multi-channel supporter journeys for new supporters/members.
- Experience in using Salesforce or other CRMs
- Experience in using an email-marketing platform, like Mailchimp or Marketing Cloud
Skills
- Innovative and solutions-focussed with the ability to work under pressure and to tight deadlines.
- A flexible and resilient approach, with a curious mindset to explore opportunities and overcome challenges.
- A team player, able to develop collaborative, strong and effective working relationships.
- Able to analyse and solve complex problems and manage processes and data flows with other teams.
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive
We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring
We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering
We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible
We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.
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Member and Supporter Acquisition Lead (Maternity Cover) employer: THE RAMBLERS
Contact Detail:
THE RAMBLERS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Member and Supporter Acquisition Lead (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the lookout for opportunities, especially in member and supporter acquisition. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Get your digital game on! Since this role is all about digital marketing, showcase your skills by creating a personal project or blog that highlights your expertise. Share it with potential employers to demonstrate your creativity and knowledge.
✨Tip Number 3
Prepare for interviews by researching the Ramblers and their mission. Understand their values and think about how your experience aligns with their goals. This will help you stand out as someone who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Ramblers community. Let’s get you that dream job!
We think you need these skills to ace Member and Supporter Acquisition Lead (Maternity Cover)
Some tips for your application 🫡
Show Your Passion: Let your love for walking and the outdoors shine through in your application. We want to see how your personal values align with the Ramblers' mission, so don’t hold back on sharing your enthusiasm!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and supporter acquisition. We’re looking for specific examples of how you’ve successfully engaged new members or supporters in the past.
Be Data-Driven: Since we value evidence-based insights, include any experience you have with analysing data and testing strategies. Show us how you've used data to inform decisions and improve outcomes in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows that you’re serious about joining our team!
How to prepare for a job interview at THE RAMBLERS
✨Know the Ramblers Inside Out
Before your interview, dive deep into the Ramblers' mission, values, and recent initiatives. Understanding their community impact and how they engage with members will show your genuine interest and alignment with their goals.
✨Showcase Your Digital Savvy
Since this role requires extensive digital marketing experience, be ready to discuss specific campaigns you've led or contributed to. Highlight your familiarity with platforms like Facebook and any innovative strategies you've implemented to attract supporters.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse data to inform decisions. Bring examples of how you've used data to optimise marketing efforts or improve conversion rates. This will demonstrate your analytical skills and strategic thinking.
✨Emphasise Collaboration and Relationship Building
This role involves working with various teams and external agencies. Be prepared to share examples of how you've successfully built relationships and collaborated on projects. Highlight your ability to manage performance and ensure high standards across partnerships.