At a Glance
- Tasks: Lead membership growth through innovative marketing and engagement strategies.
- Company: Join the Ramblers, a charity passionate about walking and community.
- Benefits: Competitive salary, hybrid work, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for creativity and collaboration.
- Why this job: Be part of a mission-driven team that promotes the joys of walking.
- Qualifications: Experience in digital marketing and stakeholder management is essential.
The predicted salary is between 33367 - 50051 £ per year.
Team: Supporter Engagement & Experience
Contract: Fixed-term 6 months
Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)
Its an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions. We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
Context and purpose of role:
At the heart of the Ramblers lies our community of over 100,000 members and supporters, enabling us to fulfil our charitable mission across the length and breadth of Great Britain. You will drive the growth of the organisation's membership and supporter base through strategic marketing, outreach, and engagement efforts. This role is vital for expanding the Ramblers reach, enhancing its financial stability, and strengthening its community impact. You will develop and implement effective acquisition strategies, engage potential members and supporters, and foster long-term relationships aligned with the organisation's mission and values. You are a subject-matter expert in fundraising acquisition and digital marketing.
Key responsibilities:
- Deliver the Ramblers membership acquisition programme to attract and retain new members and supporters. This includes integrated, multi-channel marketing campaigns (including digital and face-to-face) and a test-and-learn approach to optimise conversion rates, sales, ROI and life-time value, with support from the Head of Member and Supporter Experience.
- Manage our welcome and reactivation programmes (email, mail and telephone).
- Using evidence-based insights, work with the Head of Member and Supporter Experience to evolve the membership proposition (embedding Ramblers new digital assets, platforms, products, offers) to enhance our relevance and reach.
- Manage the acquisition budget of c500k, producing timely reports to the Head of Member and Supporter Experience on income, expenditure and KPIs to monitor performance against plans.
- Lead key acquisition projects across the organisation, delivering to time and budget.
- Ensure regulatory compliance is embedded across team processes and communications in areas such as GDPR (General Data Protection Regulation), PECR (Privacy and Electronic Communications Regulations), Gift Aid, and the Fundraising Regulator.
- Work across teams to develop and deliver engaging supporter journeys that enhance and deepen supporters experience of the Ramblers.
- Agency and supplier management - manage and develop strategic relationships with our agencies, including the management of SLAs and performance measures, ensuring consistently high levels of performance.
- Consult, equip and support the Ramblers GB-wide network of volunteer membership ambassadors providing tools and resources to grow membership.
- Undertake such other duties as may be reasonably required of the post.
- Engage and proactively develop excellent working relationships across the organisation.
The person:
Knowledge and Experience:
- Essential: Proven experience in working with external stakeholders/suppliers and managing performance.
- Extensive experience in digital marketing for recruitment of supporters/members, including in using Facebook. A subject-matter expert.
- Digitally savvy, with knowledge and experience in testing new ideas through digital channels and an early adopter of new technology and digital products and platforms.
- Proven experience in analysing complex data and building testing plans to inform strategic decisions and solve complex problems.
- Desirable: A proven track record (more than 2 years experience) in recruiting new supporters or members to a charity.
- Experience of working with telemarketing agencies.
- Experience of Private site or using dialogue approaches to recruitment.
- Experience in developing multi-channel supporter journeys for new supporters/members.
- Experience in using Salesforce or other CRMs.
- Experience in using an email-marketing platform, like Mailchimp or Marketing Cloud.
Skills:
- Innovative and solutions-focussed with the ability to work under pressure and to tight deadlines.
- A flexible and resilient approach, with a curious mindset to explore opportunities and overcome challenges.
- A team player, able to develop collaborative, strong and effective working relationships.
- Able to analyse and solve complex problems and manage processes and data flows with other teams.
Values and Behaviours:
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
- Inclusive: We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
- Inspiring: We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
- Empowering: We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
- Responsible: We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.
Remote Status: hybrid
Member and Supporter Acquisition Lead (Maternity Cover) - hybrid in Kings Langley employer: The Ramblers Association
At the Ramblers, we pride ourselves on being an excellent employer that fosters a collaborative and inclusive work culture. With opportunities for professional growth and development, particularly in the realm of data management and CRM operations, our hybrid working model allows you to balance your personal and professional life while contributing to a meaningful cause. Join us in empowering communities through walking, where your skills will directly impact our mission and help create a world of walking opportunities for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Member and Supporter Acquisition Lead (Maternity Cover) - hybrid in Kings Langley
✨Get Involved in Local Volunteering
Dive into some local volunteering opportunities! Nonprofits often look for temp workers who have a connection to the community they serve. By getting involved, you not only gain experience but also make valuable contacts in the sector.
✨Tap into Nonprofit Networks
Use platforms like Idealist or local nonprofit job boards to find temporary gigs. These spaces are buzzing with opportunities specifically tailored for social impact projects, making it easier for us to spot the ideal role at companies like The Ramblers Association!
✨Attend Sector-Specific Events
Join meetings, workshops, or talks hosted by organisations in the nonprofit realm. These events are perfect for making connections and learning about temporary roles that might not be widely advertised. Plus, you can showcase your passion for social impact right there!
✨Don’t Forget Online Applications!
When you spot a temporary role at The Ramblers Association that piques your interest, go ahead and apply through their website! Tailor your message to highlight how your skills align with their mission – it shows you care about the cause, which is key in this field.
We think you need these skills to ace Member and Supporter Acquisition Lead (Maternity Cover) - hybrid in Kings Langley
Some tips for your application 🫡
Show Your Passion for Social Impact:In the world of nonprofits, it's all about the passion and commitment to making a difference. Make sure your cover letter speaks genuinely about why you're excited about this role at The Ramblers Association. Share any experiences you've had with social impact projects or volunteering — it shows you live and breathe the cause!
Highlight Relevant Experience and Skills:For a temporary position in the nonprofit sector, focus on showcasing any specific skills or experience related to project management, community engagement, or fundraising. List any relevant work or volunteer roles on your CV, and consider including quantifiable achievements that demonstrate your impact in previous positions.
References from the Sector:Including references from previous roles in the nonprofit world can really bolster your application. If you've worked on similar social-impact projects before, ask those colleagues or supervisors if they'd be willing to vouch for your skills. This adds credibility and shows you're trusted in the sector, which can be a big plus for The Ramblers Association.
Be Ready for a Quick Turnaround:Since this role is temporary, let your interest shine through in your application! Mention in your cover letter your availability to start immediately or at short notice. It shows you're keen and ready to dive right into the exciting work at The Ramblers Association!
How to prepare for a job interview at The Ramblers Association
✨Show Your Passion for the Cause
When interviewing for a role in the non-profit sector, especially for a temporary position, it's crucial to convey your genuine passion for social impact. Discuss why the mission of The Ramblers Association resonates with you and share personal experiences that reflect your commitment to similar causes.
✨Demonstrate Your Flexibility and Adaptability
Non-profit projects often require quick pivots and resourcefulness. Be ready to share examples from your past where you've adapted to changing circumstances or tackled unexpected challenges. This will show your potential as a valuable, nimble team member for the Member and Supporter Acquisition Lead (Maternity Cover) - hybrid position.
✨Know Your Community Tools
Familiarise yourself with any tools or platforms that are widely used in the non-profit sector like project management software or stakeholder engagement tools. Show your readiness to hit the ground running in your temporary role by discussing any experience you have with these or similar platforms.
✨Be Prepared for Scenario-Based Questions
Expect to field scenario-based questions during your interview to assess your problem-solving skills in real-world situations. Think about how you would handle challenges typical of the non-profit sector, such as engaging with diverse stakeholders or managing project timelines effectively.
