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For Companies At a Glance
- Tasks: Create and manage social media strategies across platforms like Instagram and TikTok.
- Company: Join a vibrant fashion brand focused on growth and creativity.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal development.
- Why this job: Be the voice of a brand and shape its identity in the digital world.
- Qualifications: 3+ years in social media or PR, with a passion for fashion and culture.
- Other info: Fast-paced environment with room for creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Social Media & PR Manager to build and own our organic social and PR presence from the ground up. This role is for someone who knows how to turn brand identity into growth – someone who can define long term strategy, translate it into weekly content plans and confidently lead social and PR end-to-end. You'll work closely with our in-house content creator, marketing and creative teams, and be confident leading the function independently - from strategy through to execution and reporting.
While The Ragged Priest will be the primary focus, this role also includes supporting the other brands within the Chapters Brand Group, developing tailored strategies for different brands, audiences and stages of growth.
The Role
- Social Media
- Own and develop organic social strategy across Instagram, TikTok, Pinterest, Facebook and LinkedIn.
- Own the content calendar, ensuring content is aligned with product launches and key moments.
- Plan, schedule and optimise daily social media posts, including copywriting and captions.
- Manage and brief content planning and creation, working with in-house content creator.
- Community management: building followers, pro-actively replying to all DMs/comments/tags etc.
- Awareness of social media trends, ensuring content is relevant for the audience whilst remaining consistent to the brand image, tone of voice and visual identity across social platforms.
- Confidently present social strategy, performance and decisions to senior management.
- Reporting: track and report on engagement, growth, reach and other relevant metrics, feeding back to the team on what is working and what isn't and adapting strategy.
- PR, Influencers & Gifting
- Build The Ragged Priest brand awareness - liaise with PR agencies, media outlets, and influencers to increase positive brand exposure and press coverage.
- Develop and implement an effective PR strategy, driving brand awareness and delivering consistent, relevant coverage.
- Build and maintain relationships with influencers, stylists, talent, agents and media.
- Own and grow media and talent contact lists.
- Lead influencer seeding and gifting aligned with launches and key moments.
- Write and pitch press releases to fashion, culture and digital media.
- Negotiate paid influencer collaborations where appropriate.
- Plan, organise and host press, influencer and brand events.
- Collaborate with creative teams to identify new talent, partnerships and opportunities to drive growth.
- Act as a brand ambassador and point of contact for all PR enquiries.
- Strategy, Reporting & Collaboration
- Ownership of organic social and PR - building strategy, setting direction and driving decisions.
- Balancing long term strategy and planning with weekly execution.
- Work closely with paid marketing and creative teams to ensure alignment and consistency.
- Coordinate sample requirements (for shoots and press) alongside product teams.
- Work with founder to set KPIs across social growth, engagement and PR coverage, including budgets.
- Report on performance, insights and opportunities to the wider team and senior management.
About You
- 3+ years experience in social media and/or PR within fashion, lifestyle or culture-led brands.
- Passionate, driven and comfortable working in a fast-paced environment.
- Proven experience in building/transforming social media and PR presence, ideally from an early stage.
- Excellent commercial awareness and understanding of the brand positioning within the industry, social trends and the media landscape.
- Highly self-motivated, proactive and confident working independently.
- Organised and results driven.
- Collaborative by nature - well connected with influencers and media, and confident in building new relationships quickly.
- Strong attention to detail and an eye for visual storytelling.
- Comfortable acting as an ambassador for the brand at events and on social media where needed.
- Confident managing multiple projects and deadlines simultaneously.
- Familiarity with basic graphic design and editing tools (Canva, Adobe Creative Suite).
- Must have the right to work in the UK.
Social Media in London employer: The Ragged Priest
Contact Detail:
The Ragged Priest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have a lead on that perfect Social Media & PR Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and PR successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out directly to brands you love. A quick DM or email expressing your interest can set you apart from the crowd. Plus, it shows initiative!
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who can help us grow. Your next big opportunity could be just a click away!
We think you need these skills to ace Social Media in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and PR shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building brand identities and engaging with audiences.
Tailor Your Content: Make sure to tailor your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with organic social strategies and community management, as these are key to what we’re looking for.
Be Creative: Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or by including examples of your previous work, we love seeing innovative approaches that align with our brand's identity.
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Ragged Priest
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms mentioned in the job description. Research their latest trends and features, and be ready to discuss how you would leverage each platform for The Ragged Priest's growth.
✨Showcase Your Strategy Skills
Prepare to present a mock social media strategy during your interview. Outline how you would create a content calendar, manage community engagement, and report on performance metrics. This will demonstrate your ability to think strategically and execute effectively.
✨Be Ready to Discuss PR Tactics
Familiarise yourself with current PR strategies in the fashion industry. Be prepared to share examples of how you've successfully built relationships with influencers or managed press events in the past. This shows you can hit the ground running.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, come prepared with examples of successful collaborations. Talk about how you’ve worked with content creators, marketing teams, or other departments to achieve common goals, showcasing your teamwork skills.