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- Tasks: Lead B2C marketing for iconic golf championships and engage millions of fans worldwide.
- Company: Join The R&A, a leader in global golf governance and events.
- Benefits: Competitive salary, generous holiday, free championship tickets, and discounts across 800 retailers.
- Why this job: Make an impact in sports marketing while working with top-tier stakeholders and partners.
- Qualifications: Degree in marketing or equivalent experience; proven success in B2C strategies.
- Other info: Dynamic role with opportunities for growth in a vibrant sports environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a high-impact role responsible for leading B2C marketing across some of the most iconic Championships in global golf, engaging millions of fans worldwide. The Marketing Manager will lead the development and delivery of integrated marketing strategies and plans that drive audience engagement, brand growth and commercial revenue in line with organisational objectives. The role works closely with stakeholders across Commercial, Communications and Championships, as well as external partners and agencies, to ensure strategic alignment and the effective delivery of shared goals. The role will focus on performance marketing and generating revenue and reach for key areas within the business and our Championships. This is an 18-month fixed-term position, working 35 hours per week, Monday-Friday.
What We Offer
- Competitive Salary
- Company Pension Scheme and Sick Pay
- Life Insurance Cover
- Enhanced Maternity/Partner Pay
- 35 Days Holiday Per Year
- Free tickets to The Open and AIG Women’s Open each year (and other relevant R&A Championships)
- Cycle to Work Scheme
- Season Ticket Loan
- Contribution towards glasses for VDU use
- Discounts available across 800 UK retailers and local businesses
Who We Are Looking For
- Degree-level qualification in marketing or a related discipline, or equivalent professional experience.
- Proven experience leading and delivering successful B2C marketing strategies and campaigns.
- Strong multi-channel experience across digital, CRM, content, paid media and partnerships.
- Experience working in events, sport, entertainment or retail/e-commerce environments.
- Strong commercial and analytical mindset, with the ability to use data and insight to drive performance.
- Confident stakeholder manager, comfortable influencing at senior level.
Marketing Manager employer: The R&A
Contact Detail:
The R&A Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the golf and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best B2C marketing campaigns and strategies. Use data and insights to demonstrate how you’ve driven performance in past roles. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent marketing initiatives. Be ready to discuss how your experience aligns with their goals, especially in driving audience engagement and revenue. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some marketing magic happen together!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2C marketing experience and any relevant campaigns you've led. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about golf and how your experience can drive audience engagement. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since we're looking for someone with a strong commercial mindset, make sure to include examples of how you've used data to drive performance in past roles. Numbers speak volumes, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at The R&A
✨Know Your Marketing Strategies
Make sure you brush up on the latest B2C marketing strategies, especially those relevant to sports and events. Be ready to discuss how you've successfully implemented similar strategies in the past and how they can be adapted for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to use data and insights to drive performance. Bring examples of how you've used analytics to inform your marketing decisions and improve campaign outcomes.
✨Engage with Stakeholders
Since this role involves working closely with various stakeholders, think about how you can showcase your experience in stakeholder management. Prepare anecdotes that highlight your ability to influence and collaborate with senior-level partners.
✨Passion for Golf and Events
Express your enthusiasm for golf and the events industry during the interview. Research the Championships and be ready to discuss how your passion aligns with the organisation's goals and how you can contribute to their success.