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- Tasks: Lead international commercial strategies and adapt market-specific plans for ESN's expansion.
- Company: Dynamic company expanding its B2B presence across Europe.
- Benefits: Remote work, competitive salary, and opportunities for travel and growth.
- Other info: Collaborative environment with a focus on innovation and brand alignment.
- Why this job: Shape the future of ESN in new markets and make a real impact.
- Qualifications: 8+ years of experience in commercial strategy and market entry.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week)
ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring. Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany. This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany.
Your mission:
- You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics.
- You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs.
- You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success.
- You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets.
- You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks.
- You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets.
- You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it.
Your Experience & Skills:
You bring 8+ years of experience across key.
International Commercial Strategy Lead (gn) - ESN in London employer: The Quality Group
Contact Detail:
The Quality Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Commercial Strategy Lead (gn) - ESN in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice common questions and have your own ready to ask!
✨Tip Number 3
Showcase your skills with real examples. When discussing your experience, relate it back to the job description and how you can add value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace International Commercial Strategy Lead (gn) - ESN in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of International Commercial Strategy Lead. Highlight your experience in market entry strategies and any relevant B2B successes. We want to see how you can adapt the German playbook to local markets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven commercial success in previous positions, and don’t forget to mention your flexibility to travel across Europe.
Showcase Your Analytical Skills: Since this role involves tracking performance and defining KPIs, make sure to highlight your analytical skills. We love seeing how you've used data to inform decisions and drive results in past roles—so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Quality Group
✨Know the Market Inside Out
Before your interview, dive deep into the markets ESN is targeting. Understand the local dynamics of Switzerland, France, Italy, and the UK. This knowledge will help you demonstrate how you can adapt the German go-to-market playbook effectively.
✨Showcase Your Strategic Thinking
Be prepared to discuss specific strategies you've implemented in previous roles. Think about how you defined market entry strategies or curated product portfolios. Use examples that highlight your ability to balance brand equity with commercial success.
✨Prepare Actionable Materials
Since this role involves translating strategy into actionable materials, bring examples of sell-in decks or promotional frameworks you've created. This will show your practical experience and how you can enable sales teams effectively.
✨Highlight Your Collaborative Spirit
This position requires close collaboration with local sales leads and the brand team in Germany. Be ready to share experiences where you've successfully worked with cross-functional teams, showcasing your ability to act as a key interface between different stakeholders.