International Commercial Strategy Lead (gn) - ESN in Cardiff

International Commercial Strategy Lead (gn) - ESN in Cardiff

Cardiff Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead international commercial strategies and adapt market-specific plans for ESN's expansion.
  • Company: Join a dynamic team at ESN, a leader in B2B growth across Europe.
  • Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for travel.
  • Other info: Collaborative environment with opportunities to travel and grow your career.
  • Why this job: Make a real impact by shaping market strategies and driving sales success.
  • Qualifications: 8+ years of experience in commercial strategy and strong analytical skills.

The predicted salary is between 60000 - 80000 £ per year.

ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce - translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring. Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany.

This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2 times/month) in the Headquarter in Hamburg, Germany.

Your mission

  • You define market entry strategies by deciding where ESN wins in each market - across channels, key accounts, and categories - while adapting the German playbook to local dynamics.
  • You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs.
  • You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success.
  • You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets.
  • You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks.
  • You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets.
  • You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets - translating strategy without reinventing it.

Your experience & skills

You bring 8+ years of experience across key.

International Commercial Strategy Lead (gn) - ESN in Cardiff employer: The Quality Group GmbH

The Quality Group GmbH is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a hybrid/remote setup, employees enjoy flexibility while being part of a passionate team dedicated to driving brand growth in the UK market. The company prioritises employee development, providing ample opportunities for professional growth and the chance to work with leading brands like More Nutrition and ESN.

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Contact Details:

The Quality Group GmbH Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land International Commercial Strategy Lead (gn) - ESN in Cardiff

Dive Into Corporate Strategy Communities

Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!

Attend Industry Conferences and Events

Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like The Quality Group GmbH!

Showcase Your Strategy Skills

Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.

Apply Directly Through Our Website

Don’t forget to apply for the International Commercial Strategy Lead (gn) - ESN position at The Quality Group GmbH via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.

We think you need these skills to ace International Commercial Strategy Lead (gn) - ESN in Cardiff

Market Entry Strategy
B2B Sales Strategy
Product Portfolio Management
Pricing Strategy
Promotional Strategy
In-Store Activation
Sales Enablement

Some tips for your application 🫡

Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at The Quality Group GmbH.

Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to The Quality Group GmbH’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.

Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!

Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!

How to prepare for a job interview at The Quality Group GmbH

Master the Numbers

Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!

Know Your Frameworks

Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to The Quality Group GmbH. This shows we’re not just theory-happy but can articulate our practical application.

Engage in Strategic Conversations

In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at The Quality Group GmbH. This will demonstrate our passion and proactive approach to the field.

Showcase Relevant Experience

Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to The Quality Group GmbH.