Sales Manager

Sales Manager

Hitchin Full-Time 28800 - 48000 ÂŁ / year (est.) No home office possible
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The Puppet Company & Wilberry

At a Glance

  • Tasks: Lead sales strategies and build relationships with retailers across the UK and Ireland.
  • Company: Join The Puppet Company, a fun-loving family business creating high-quality puppets and toys.
  • Benefits: Enjoy generous commission, 28 days holiday, pension contributions, and team socials like 'Fizz Fridays'.
  • Other info: This is a pivotal role with opportunities for travel to trade fairs and client meetings.
  • Why this job: Be part of an exciting transformation and make a real impact in a creative environment.
  • Qualifications: Experience in sales management, emotional intelligence, and knowledge of e-commerce is essential.

The predicted salary is between 28800 - 48000 ÂŁ per year.

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Direct message the job poster from The Puppet Company & Wilberry

Product & Marketing Director at The Puppet Company – Family Business proudly creating Fun for Everyone

The Puppet Company Ltd, a leading UK-based supplier of high-quality puppets and soft toys, is on the hunt for an experienced and dynamic Sales Manager to help drive our next stage of growth across the UK and Ireland. With over two decades in the industry and a strong reputation for creativity, innovation, and charm, we\’re entering an exciting period of transformation, investing in our brand, systems and infrastructure to future-proof the business and strengthen our global reach.

This is a pivotal role within the business, offering a unique opportunity to shape and deliver strategic sales plans while building relationships with key retailers and managing our national network of agents. You\’ll be inheriting established accounts and warm leads, but we’re looking for someone with the drive to grow these relationships, identify new opportunities, and help take our offering to the next level.

As part of the sales leadership team, you will take responsibility for the management and development of key and independent accounts, implement strategies to grow our presence with retailers we don’t yet work with, and work towards becoming a key point of contact for our external sales agents. You will be expected to deep-dive into customer insights and sales data to drive smart, profitable decisions, while also playing a leading role in promotional activity, competitor benchmarking, and analysing the performance of our website and e-commerce channels.

Is this right for you?

We’re looking for someone who is both commercially astute and people focused.

You should have experience managing sales accounts and ideally sales teams and be confident working with national and independent retailers alike. A strong level of emotional intelligence is essential, you’ll need to build trusted relationships, make quick decisions, and remain cool under pressure. You\’ll thrive in a business that values fresh thinking, new ideas and a passion for detail. A background in consumer goods, retail or toys would be a distinct advantage, and an understanding of e-commerce and multichannel sales is essential.

Why Join us?

In return, you’ll enjoy a generous commission structure, with all commission paid quarterly.

You’ll receive 28 days holiday (inclusive of bank holidays), the option to buy additional days, up to 5% pension contributions, Bupa assistance programme and a warm, team-focused culture that includes regular socials, “Fizz Fridays,” and the chance to travel to industry trade fairs and client meetings.

This is a rare opportunity to take on a high-impact position at a key moment in our journey. If you’re a motivated, engaging and experienced sales professional ready to be part of something special, we’d love to hear from you.

How to Apply:

If you are ready to take on this exciting challenge and contribute to the continued success of The Puppet Company, we want to hear from you! Please apply via the link or send your CV and a note outlining your relevant experience to yasmin.aslam@tinderboxbd.com

Please note any speculative CVs will be sent on to our talent partner Yasmin

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Wholesale

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Sales Manager employer: The Puppet Company & Wilberry

The Puppet Company is an exceptional employer, offering a vibrant and supportive work culture that prioritises creativity and collaboration. Employees benefit from a generous commission structure, 28 days of holiday, and opportunities for professional growth, all while being part of a family-run business that values fresh ideas and fosters strong relationships within the team. Located in Marston Moretaine, this role provides a unique chance to contribute to a beloved brand during an exciting period of transformation.
The Puppet Company & Wilberry

Contact Detail:

The Puppet Company & Wilberry Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Manager

✨Tip Number 1

Research The Puppet Company and their product range thoroughly. Understanding their brand values, current market position, and unique selling points will help you tailor your approach during interviews and discussions.

✨Tip Number 2

Network with professionals in the toy and consumer goods industry. Attend relevant trade fairs or events where The Puppet Company might be present, as this can provide you with valuable insights and connections that could enhance your application.

✨Tip Number 3

Prepare to discuss specific sales strategies you've successfully implemented in previous roles. Highlight your experience with both national and independent retailers, as well as your understanding of e-commerce and multichannel sales.

✨Tip Number 4

Showcase your emotional intelligence during interactions. Be ready to demonstrate how you've built trusted relationships in past roles, as this is crucial for the Sales Manager position at The Puppet Company.

We think you need these skills to ace Sales Manager

Sales Account Management
Relationship Building
Emotional Intelligence
Strategic Planning
Data Analysis
Market Research
Negotiation Skills
Team Leadership
Retail Knowledge
E-commerce Understanding
Problem-Solving Skills
Communication Skills
Adaptability
Customer Insights

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly with consumer goods or retail. Emphasise your ability to build relationships with retailers and manage accounts effectively.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific achievements in your previous roles that demonstrate your sales acumen and ability to drive growth.

Showcase Emotional Intelligence: Given the importance of emotional intelligence in this role, provide examples in your application that illustrate your ability to build trusted relationships and make quick decisions under pressure.

Highlight E-commerce Experience: Since an understanding of e-commerce and multichannel sales is essential, be sure to include any relevant experience you have in these areas. Discuss how you've used data to inform sales strategies.

How to prepare for a job interview at The Puppet Company & Wilberry

✨Research the Company

Before your interview, take some time to learn about The Puppet Company. Understand their products, values, and recent developments. This will not only help you answer questions more effectively but also show your genuine interest in the role.

✨Prepare for Behavioural Questions

Given the emphasis on emotional intelligence and relationship-building in the job description, be ready to discuss past experiences where you've successfully managed accounts or built strong relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

✨Showcase Your Sales Strategy Skills

Be prepared to discuss your approach to developing sales strategies and how you would apply them to grow The Puppet Company's presence with retailers. Think of specific examples from your previous roles that demonstrate your ability to drive sales and identify new opportunities.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about the company's future plans, the team dynamics, or how success is measured in this role. This shows that you're not just interested in the position, but also in contributing to the company's growth.

Sales Manager
The Puppet Company & Wilberry
Location: Hitchin
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