PPC Specialist

The Profs Group is an award-winning EdTech organisation delivering world-class tutoring and admissions support through innovative marketplace and agency models. We serve thousands of students and tutors globally and are recognised in Forbes 30 Under 30, Education Investor, and the UK\’s Top 100 Startups.

About the Role

We are searching for a data-driven, commercially minded PPC Executive/Specialist to take ownership of paid search performance across our three brands. As an award-winning EdTech group operating marketplace and tuition agency platforms, we work within complex funnels where subject-level performance, tutor supply/demand, and academic seasonality all matter. You’ll play a key role in scaling one of our most commercially critical channels, working closely with our PPC Manager and wider marketing team across UK and international markets.

Responsibilities

• Own end-to-end PPC campaign management across Google Ads (and ideally Microsoft Ads).
• Build, optimise and scale campaigns across search, PMax, AI bidding and new ad formats.
• Audit and rebuild account structures to drive efficiency and performance.
• Manage campaigns in line with marketplace dynamics: tutor availability, subject-level demand, and seasonality.
• Optimise bids, budgets, and ad copy to hit growth KPIs and ROI targets.
• Conduct deep keyword research, competitive analysis, and intent mapping.
• Build and maintain robust negative keyword frameworks and granular campaign segmentation.
• Analyse the full multi-step funnel (lead → job post → booking → tuition sessions) and optimise accordingly.
• Forecast demand around academic cycles and strategically front-load budgets.
• Create and manage remarketing audiences across funnel stages.
• Run structured A/B tests across ads and landing pages.
• Deliver weekly performance insights by subject, level, region and funnel stage.
• Collaborate with Marketing, Product, and Tutor Operations to align PPC strategy with business priorities.
• Build and maintain dashboards (ideally Looker Studio) to visualise and communicate performance.
• Stay ahead of platform updates, automation trends, AI tools, and emerging paid search tactics.

Required Skills

• 3+ years’ hands-on PPC experience (in-house or agency).
• Proven results on large, complex search accounts (ideally £25k+ monthly).
• Strong analytical skills and the ability to translate data into clear actions.
• Deep understanding of search intent, landing page alignment, and multi-step funnels.
• Experience managing seasonal or demand-driven campaigns.
• Confident communicator with the ability to work cross-functionally.
• Comfortable in fast-moving environments with imperfect data.
• A curious, experimental mindset — always testing, learning and optimising.
• Experience with Looker Studio dashboards is a major plus.
• Degree (2:1 or equivalent).

Preferred Skills

• Meta Ads or multi-channel performance knowledge.
• Affiliate or programmatic experience.
• Advanced Excel skills; SQL is a bonus.
• Experience in education, marketplaces, or lead-gen environments.

Pay range and compensation package

KPIs / Performance Metrics

• CPA by subject, level, and region.
• Lead→job-post and job-post→payment conversion rates.
• ROAS and contribution margin.
• Budget pacing accuracy.
• Performance vs academic/seasonal forecasts.

Our culture is social, collaborative and centred around continuous growth. We regularly host team events and celebrate key milestones. Recent socials have included axe throwing, electric shuffleboard, virtual clay pigeon shooting and curling.

Benefits

• 31 days annual leave including Bank Holidays (with opportunities to earn additional days)
• Company pension plan
• Two work-from-home days per week
• Ongoing training and development from experienced sales leaders

The Profs has met or exceeded its targets every year and continues to achieve year-on-year growth.

How to Apply

To apply, please send:

• Your CV
• A short explanation of why you are interested in The Profs and why this particular role is a strong fit for you.