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- Tasks: Manage digital campaigns, analyse performance, and optimise strategies for lead generation.
- Company: Join Verisure, a leading provider of security solutions with over 5.6 million customers worldwide.
- Benefits: Enjoy 25 days holiday, private health insurance, and perks like birthday off and transport allowance.
- Why this job: Be part of a dynamic team in a rapidly growing company that values safety and innovation.
- Qualifications: 3-5 years in digital marketing with strong analytical skills; proficiency in Excel and campaign management tools.
- Other info: Opportunity for career progression and a vibrant work culture in London or Newcastle.
The predicted salary is between 36000 - 60000 £ per year.
Location: London Victoria or Newcastle
Full-time
Working Hours: Mon-Fri - 40 hours
Holidays: 25 days plus bank holidays
We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it’s a human right to feel safe and secure has resonated with over 5.6 million customers and 20,000+ employees worldwide.
As a Paid Social Media Manager, you will be a crucial part of the Lead Generation team, responsible for managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimization. The role requires experience in and confidence to:
- Take full ownership of all Display and Push Digital Campaigns
- Design and implement tests to experiment with new strategies
- Compile analyses to deliver improvements
- Analyse digital campaign performance data and provide actionable insights
- Produce KPI reports for all digital campaigns
- Execute, coordinate, optimize, A/B test, and troubleshoot large-scale digital campaigns across multiple platforms
- Design, implement, and analyze experiments testing optimization theories
- Build processes that feed offline conversion data into online campaigns
- Conduct ad research and write ad copy, structure campaigns and ad sets
- Review campaign performance daily across social, display, native, and programmatic platforms
- Track and measure digital marketing effectiveness and suggest improvements
- Test new video creatives and platform enhancements
- Ensure campaigns are optimized for targeted traffic and ROI
- Work with the digital marketing team on cross-channel performance and budget allocation
- Manage relationships with support teams and agencies
- Explore new digital channels for expansion
- Coordinate with the Digital Marketing Group on latest technologies and strategies
Requirements:
- 3-5 years of digital marketing experience managing paid social, native, display, and/or programmatic campaigns with significant budgets
- 3+ years of data analysis experience
- Proficiency in Excel; knowledge of relational databases, Power BI/data visualization, and Python is a plus
- Experience with Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick
- Exceptional attention to detail
- Strategic, analytical, creative, and able to take calculated risks
- Excellent communication and project management skills
- Copywriting skills are desirable
- Reliable, autonomous, organized, and eager to learn
- Ability to prioritize and meet deadlines in a fast-changing environment
- High integrity and ability to inspire confidence
- Experience in the security industry is a plus
Benefits:
- Bupa Private Health Insurance
- Perkbox discounts
- Medical Insurance Cover and MediCash Plan
- Pension Scheme
- Birthday Off
- Transport Allowance
- Cycle to Work Scheme
- Long Term Service Awards
- 25 days annual leave plus bank holidays
- Career progression in a rapidly growing company
- Free tea, coffee, hot chocolate
- Employee discount program after probation
Ready to make your dream job a reality and #BeVerisure? Send us your CV and we’ll get in touch!
All applicants must complete a DBS check provided by the company if successful.
Paid Social Media Manager employer: The Productivity Institute, LLC
Contact Detail:
The Productivity Institute, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media marketing. Follow industry leaders and engage with their content to understand what strategies are currently working. This knowledge will help you stand out during interviews.
✨Tip Number 2
Prepare to discuss your experience with A/B testing and campaign optimisation in detail. Be ready to share specific examples of how your strategies improved campaign performance, as this is a key responsibility for the role.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in paid social media. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 4
Showcase your analytical skills by preparing a portfolio of past campaigns you've managed. Include data visualisations and reports that highlight your ability to analyse performance and derive actionable insights, which is crucial for this position.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid social media campaigns. Use specific metrics to demonstrate your success in managing budgets and optimising campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Verisure's mission. Mention specific skills that align with the job description, such as data analysis and campaign optimisation.
Showcase Your Analytical Skills: In your application, emphasise your experience with data analysis tools like Google Analytics and Excel. Provide examples of how you've used data to drive campaign improvements and decision-making.
Highlight Your Communication Skills: Since the role requires excellent communication and project management skills, include examples of how you've successfully collaborated with teams or managed relationships with agencies in previous roles.
How to prepare for a job interview at The Productivity Institute, LLC
✨Showcase Your Campaign Success
Be prepared to discuss specific digital campaigns you've managed in the past. Highlight your successes, focusing on metrics like ROI and engagement rates, as this will demonstrate your ability to drive results.
✨Demonstrate Analytical Skills
Since data analysis is crucial for this role, come equipped with examples of how you've used data to inform your decisions. Discuss tools like Google Analytics or Excel that you've used to track campaign performance.
✨Prepare for A/B Testing Questions
Expect questions about your experience with A/B testing. Be ready to explain your approach to designing tests, what variables you considered, and how you interpreted the results to optimise campaigns.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. Practice articulating your thoughts clearly, especially when discussing complex strategies or data insights, to show that you can effectively collaborate with teams.
