Lead Generation Marketing Manager

Join to apply for the Lead Generation Marketing Manager role at The Productivity Institute, LLC . We have an exciting opportunity in our Marketing department for Verisure Ireland, based in Dublin, London, or Newcastle. We seek a reliable, experienced Lead Generation Manager to join our busy marketing team and be part of Europe\’s leading home and business security supplier. This full-time role is newly created, with a clear career path to Marketing Director. Lead Generation Marketing Manager Job Purpose Reporting to the Marketing Director, you will ensure optimal performance in online and ATL marketing, analyze performance, assist in budgeting, and support strategic decision-making. The ideal candidate is highly analytical, organized, persistent, detail-oriented, and an effective communicator. You will lead our Lead Generation operations, improve our website, and understand our CMS, CRM, and databases. You should be independent, entrepreneurial, and capable of establishing reporting processes to support marketing leadership and strategic projects. Job Duties Digital CRO: Test and optimize website, landing pages, and funnels to improve conversion rates, lead quality, and volume. Marketing Content: Create and adapt video and image content for online and ATL campaigns, supervise graphic design, and optimize text for SEO. TV Performance & Support: Analyze TV advertising impact on lead generation, coordinate with production agencies, and manage timely delivery of TV content. Lead Allocation Optimization: Monitor campaign performance, analyze dips and peaks, test lead distribution methods, and measure digital activity effectiveness across branches. Financial Reporting: Manage financial reports, variance analyses, billing, and credit control, ensuring accuracy and timeliness. Minimum Requirements Bachelor\’s degree in Marketing, Economics, Engineering, Business, or equivalent; Master’s preferred. Proficient in Excel, PowerPoint, Google Analytics, Tag Manager, Ads platforms, HTML, and CSS; SEO knowledge; SQL/database skills are a plus. Reliable, autonomous, organized, and able to prioritize multiple tasks. Highly analytical with strong data interpretation skills. Experience or interest in marketing. Skills & Qualifications Experience in Digital/Performance Marketing. Strong analytical, problem-solving, and presentation skills. Initiative, ownership, and ability to work independently or in teams. Effective communicator, credible, and detail-oriented. Additional Information Verisure offers internal mobility, training, international opportunities, and a focus on diversity and inclusion. All employees must complete a DBS check. #J-18808-Ljbffr