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- Tasks: Manage social media and influencer strategies to boost brand awareness and engagement.
- Company: Join The Private Clinic Group, a leader in cosmetic and aesthetic treatments with a stellar reputation.
- Benefits: Enjoy a full-time role with opportunities for creativity and growth in a vibrant industry.
- Why this job: Be at the forefront of beauty trends while making a real impact on brand presence.
- Qualifications: Degree in Marketing/Communications and experience in social media and influencer management required.
- Other info: Work in a state-of-the-art London clinic with a focus on exceptional patient care.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Social Media and Influencer Manager – Aesthetics & Wellness
Social Media and Influencer Manager – Aesthetics & Wellness
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Social Media & Influencer Manager at The Private Clinic Group
Introduction to TPC Group Ltd
The Private Clinic Group is a leading provider of cosmetic and aesthetic treatments, encompassing a prestigious portfolio of brands dedicated to excellence in medical and aesthetic care. Within the group are The Private Clinic, known for its expertise incosmetic surgery and healthcareprocedures; The Cosmetic Skin Clinic,specialisingin advanced non-surgical aesthetic treatments; River Aesthetics, a renowned name in regenerative medicine and aesthetics; The Glasshouse Clinic, offering high-qualityskin careandanti-ageingsolutions; Hans Place, a distinguished clinic focusing on body contouring; and Tracie Giles, a globally recognised leader in permanent makeup. Together, these brands form a network of industry-leading clinics committed to delivering exceptional patient care, innovative treatments, and outstanding results.
Our state-of-the-art boutique hospital in the heat of London offers 2 general-anaesthetic theatres, enabling us to perform in-house cosmetic procedures with world-leading expert medical staffing, ensuring on the best possible care for our patients. We are proud that our Fitzroy hospital has recently achieved GOOD in all 5 CQC KLOEs, showcasing our commitment to patient care.
We aim to achieve an exceptional level of client satisfaction by managing client expectations and ensuring their outcomes are as described. This is achieved through only offering high quality treatments and cosmetic procedures, delivered through skilled, knowledgeable and competent staff whom we believe are amongst the most expert in their field.
SUMMARY
The Social Media & Influencer Manager will play a crucial role in enhancing our brand’s digital presence, authentically connecting with audiences, and building partnerships with influencers in the beauty and aesthetics sector. This individual will be responsible for developing, implementing, andoptimisingsocial media and influencer strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will be a proactive and creative professional with a keen eye for beauty trends, an in-depth understanding of the social media landscape, and experience managing high-impact influencer campaigns.
KEYRESPONSIBILITIES
Social Media Management
•Develop and execute a comprehensive social media strategy that aligns with our brand’s voice, mission, and objectives.
•Plan, create, and schedule engaging content (images, videos, stories, etc.) across all social media platforms (Instagram, TikTok, YouTube, etc.), with a strong emphasis on storytelling and visual appeal.
•Conduct audience research and monitor social media trends to keep our content fresh, relevant, and effective.
•Analyse and report on social media performance metrics (engagement, reach, conversions) to measure impact and optimise future content.
Influencer Partnership & Management
•Identify, evaluate, and build relationships with influencers, brand ambassadors, and content creators within the beauty and aesthetics industry.
•Manage end-to-end influencer campaigns, including negotiation, briefing, content coordination, and post-campaign analysis.
•Collaborate with influencers to create content that authentically represents our products and brand ethos.
•Track and analyse influencer campaign performance, leveraging insights to refine strategies and maximise ROI.
•Partner with the creative team to develop engaging content ideas that align with social media trends and our brand vision.
•Lead brainstorming sessions to conceptualise innovative social media campaigns and influencer collaborations.
•Ensure all content is on-brand, visually appealing, and aligned with current beauty trends and seasonal themes.
Community Engagement
•Actively engage with our online community through comments, messages, and mentions, fostering a positive and supportive brand presence.
•Monitor customer sentiment and feedback across social media channels, reporting insights to relevant teams for improvement.
•Plan and execute community-driven campaigns and interactive content such as Q&As, live sessions, giveaways, and product launches.
ESSENTIAL QUALIFICATIONS & SKILLS
- Degree in Marketing/Communications or a related field
- Evidence of Content Development & Creative Strategy
- Extensive experience in a similar role preferably within the beauty/aesthetics industry
- Experience of influencer partnership and management
- Extensive knowledge and use of social media/influencer platforms–ie. TikTok, YouTube and emerging social media trends
- Creative Eye–excellent attention to detail/accuracy with experience in content creation, photography or video editing
- Strong IT skillsiegood working knowledge of Microsoft Office including: Outlook, Excel,Word,PowerPoint, Adobe, content creation/social media marketingtools
- Ability toanalysemetrics, interpret data, and leverage insights tooptimisecampaigns.
- Strongorganisationalskills with the ability to manage multiple campaigns and meet deadlines.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Hospitals and Health Care
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Social Media and Influencer Manager - Aesthetics & Wellness employer: The Private Clinic
Contact Detail:
The Private Clinic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Influencer Manager - Aesthetics & Wellness
✨Tip Number 1
Familiarise yourself with the latest trends in the beauty and aesthetics industry. Follow key influencers and brands on social media to understand what content resonates with audiences. This knowledge will help you tailor your approach when discussing strategies during interviews.
✨Tip Number 2
Engage with The Private Clinic's social media channels before applying. Comment on their posts, share your thoughts on their content, and demonstrate your understanding of their brand voice. This proactive engagement can make you stand out as a candidate who is genuinely interested in the role.
✨Tip Number 3
Prepare examples of successful influencer campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you adapted to challenges. This will showcase your expertise and ability to drive results in a similar role.
✨Tip Number 4
Network with professionals in the beauty and wellness sector. Attend industry events or webinars to connect with potential colleagues and influencers. Building these relationships can provide valuable insights and may even lead to referrals for the position at The Private Clinic.
We think you need these skills to ace Social Media and Influencer Manager - Aesthetics & Wellness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and influencer partnerships, particularly within the beauty and aesthetics industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty and wellness sector. Share specific examples of successful campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Your Creativity: Include links to your portfolio or examples of social media content you've created. Highlight any innovative campaigns you've led, especially those that involved influencer collaborations, to showcase your creative skills.
Highlight Analytical Skills: Emphasise your ability to analyse social media metrics and campaign performance. Provide examples of how you've used data to optimise strategies and improve engagement, as this is crucial for the role.
How to prepare for a job interview at The Private Clinic
✨Showcase Your Creativity
As a Social Media and Influencer Manager, creativity is key. Prepare to discuss your previous campaigns and how you approached content creation. Bring examples of your work that highlight your ability to engage audiences through innovative storytelling.
✨Know the Brand Inside Out
Research The Private Clinic Group thoroughly. Understand their brands, services, and target audience. Be ready to explain how your social media strategies can enhance their digital presence and align with their mission of delivering exceptional patient care.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you analyse social media metrics and use insights to optimise campaigns. Share specific examples of how data has influenced your past strategies and led to successful outcomes.
✨Engagement is Key
Highlight your experience in community engagement. Discuss how you've fostered positive interactions with online communities and managed customer feedback. Show that you understand the importance of building relationships with both influencers and the audience.
