Role
Deliver and manage Premier League’s licensing programme, maintaining key licensee relationships, driving commercial performance and developing high‑quality licensed products to maximise fan engagement and revenue.
Licensee Management
- Lead day‑to‑day relationships and contract management across Premier League licence partners.
- Work with licence partners to set and track commercial objectives per season, supporting revenue growth.
- Ensure delivery of contractual rights and obligations.
- Provide regular royalty and revenue updates with insights and recommendations to senior commercial leadership.
Product & Brand
- Collaborate with licence partners and internal brand teams to shape product roadmaps, ensuring high quality, innovative outputs aligned to the brand.
- Identify potential new product categories and licensing opportunities across growth areas.
Team Management
- Day‑to‑day management of the licensing team, ensuring effective delivery of product approvals and partner management.
- Support licensing managers to achieve objectives aligned with business goals.
- Manage relationships with external agencies, consultants, and budget for licensing team.
- Stakeholder management across licencees, clubs, internal teams for licensing matters.
Requirements
- Substantial experience in licensing, partnerships, sponsorship, or commercial account management, ideally within sports or related sector.
- Proven ability to manage day‑to‑day relationships with external partners, licence partners, agencies or suppliers.
- Experience line‑managing and developing team members.
- Strong understanding of contractual rights delivery, managing obligations, approvals, performance measures.
- Commercially aware; experience tracking performance, analysing revenue or royalty data, and using insight to make recommendations.
- Experience supporting or delivering product, brand, licensing or partner activation projects focused on quality and engagement.
- Excellent stakeholder management skills, building trusted relationships across internal teams, clubs, partners and agencies.
- Strong organisational and project management skills, managing multiple workstreams, prioritising and meeting deadlines.
- Communicator with strong written and verbal skills, preparing clear updates, reports and recommendations for senior stakeholders.
- Collaborative team player, supporting and guiding colleagues across functions.
- Comfortable using Microsoft Office and relevant systems or databases for partner information, approvals, reporting and performance tracking.
Benefits & EEO Statement
The Premier League is an equal‑opportunity employer and supports an inclusive culture, encouraging diversity across all background groups. Our hybrid working model offers flexibility, allowing you to work from home some days. We will remove barriers at all stages of our recruitment process for candidates with disabilities, and we are committed to safeguarding through strong recruitment procedures.
