At a Glance
- Tasks: Drive commercial partnerships and engage with global brands to elevate the Premier League's proposition.
- Company: Join the iconic Premier League, a leader in global sports entertainment.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
- Why this job: Be part of a dynamic team shaping the future of football partnerships worldwide.
- Qualifications: Proven experience in commercial partnerships and strong relationship-building skills.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Business Development Manager role at The Premier League. The Premier League has a strong partnership portfolio, including many of the world’s leading brands. A great opportunity now exists to join the Premier League as a Senior Business Development Manager with a key focus on the Premier League central commercial programme and engaging with leading global brands to share the Premier League proposition with them.
Reporting into the Head of Business Development, the successful candidate will be responsible for supporting with the development of the Premier League’s central commercial proposition so that the Premier League continues to represent an outstanding partnership prospect for leading international businesses. The Senior Business Development Manager will be responsible for engaging and building a network of commercial contacts around the world and ensuring that the Premier League’s central commercial proposition is designed to deliver rights and assets that offer material value to potential partners. They will work with colleagues across the business to build bespoke rights packages to suit Partner needs.
A suitable candidate will have a track record of both developing rights packages and engaging with brands, delivering successful partnerships with major global brands. They will exhibit both imagination and commercial expertise, have outstanding interpersonal skills and ingenuity, and a reputation for being good to work with either as a colleague or as a counterparty. The Senior Business Development Manager will also support the Head of Business Development in considering and analysing other commercial opportunities beyond the central Partnership programme, for example building the Premier League’s central e-Commerce strategy.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.
The role
- Support the Head of Business Development to develop the positioning, content and communication of the Premier League’s commercial proposition.
- Take the Premier League proposition to market, engaging directly with senior decision-makers at leading global brands in order to develop the best opportunities.
- Work collaboratively across the Premier League business to prepare tailored sales collateral to deliver against prospects objectives.
- Work collaboratively with other commercial colleagues, particularly the research and insight function, to both inform and understand the appeal of the Premier League.
- Work closely with the Broadcast team to understand opportunities to integrate commercial partners into Premier League broadcast relationships.
- Work closely with the Digital Marketing team to build tailored digital rights to deliver against Partner objectives.
- Work closely with the Partnerships team to ensure best in class activation for any new partners, and developing relationships with existing partners to inform renewals processes.
- Support the Head of Business Development develop the Premier League’s central e-Commerce strategy.
- Support the Head of Business Development consider wider commercial opportunities beyond the central Partnership programme.
- At all times represent the Premier League as one of the world’s leading examples of top quality, international and inclusive entertainment.
Requirements for the role
- Strong track record of independently delivering commercial partnerships with global brands.
- Experience of building a strategy to take commercial rights packages to market.
- A strong communicator, and an excellent relationship builder.
- A strong network of contacts across the sponsorship industry.
- A demonstrable understanding of why the Premier League continues to appeal to fans and viewers around the world.
- Highly motivated team player who values and understands the importance of collaboration.
- Good IT skills, including MS Word, Excel, PowerPoint and Outlook.
- Knowledge of digital media and associated applications.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.
To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Wednesday 29 October 2025. We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Senior Business Development Manager employer: The Premier League
The Premier League is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets passion for sports. With a strong commitment to employee growth and a hybrid working model, team members enjoy flexibility while contributing to meaningful projects that impact clubs and fans alike. The inclusive culture fosters collaboration and creativity, making it a rewarding place for professionals looking to advance their careers in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Business Development Manager at The Premier League, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Premier League. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Business Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Business Development Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Premier League:When writing your cover letter, make sure to tailor your message specifically for The Premier League. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Premier League
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Premier League that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Premier League that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Premier League’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
